Resultados para "Barbara Rosa" en Negocios y profesiones

Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition.

Brought to you by Penguin. Michael Barber has spent many years advising governments, businesses and major sporting teams around the world on how to achieve ambitious goals on time. In this book he applies the wisdom he has gained from dealing with large, complex organizations and elite athletes...