Resultados para "Brains" en Ciencias sociales

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

Properly valuing brain gender diversity in the workplace is one of the biggest and largely untapped sources of competitive advantage for modern businesses. Recent advances in neuroscience provide the key to unlocking it. Leading applied neuroscientists and international corporate coaches Kate Lanz and Paul Brown tell you why and how to access all the brains in your business.

This forward-thinking book explores the impact of psychological trauma on the brain's sensory pathways and demonstrates the crucial role sensory-based interventions can play in recovery.

America was built by immigrants, yet there has long been strong political opposition to immigration. In recent years, the hostility toward immigration has reached a tipping point. While partisan fighting and confusion over basic policy dominate a broken conversation, we often overlook a fundamental American truth: immigration makes America great.

Nearly everyone swears - whether it's over a few too many drinks, in reaction to a stubbed toe, or in flagrante delicto. And yet we sit idly by as words are banned from television and censored in books. We insist that people excise profanity from their vocabularies, and we punish children for yelling the very same dirty words that we'll mutter in relief seconds after they fall asleep. Swearing, it seems, is an intimate part of us that we have decided to selectively deny.

In Teaching with Poverty in Mind: What Being Poor Does to Kids' Brains and What Schools Can Do About It, veteran educator and brain expert Eric Jensen takes an unflinching look at how poverty hurts children, families, and communities across the United States and demonstrates how schools can improve the academic achievement and life readiness of economically disadvantaged students.

If you think baby brain is bad for you, think again - because neuroscientist Dr Sarah McKay (author of The Women's Brain Book) has looked at studies and talked to experts from all over the world and the proof is in: giving birth is one of the best things to ever happen to a woman's brain. Baby Brain contains the ultimate good-news story about mothers' brains, backed up by scientific research from leading experts and presented in highly digestible bite-sized sections by one of Australia's leading science communicators.

“Uttering lines that send liberals into paroxysms of rage, otherwise known as ‘citing facts,’ is the spice of life. When I see the hot spittle flying from their mouths and the veins bulging and pulsing above their eyes, well, that’s when I feel truly alive.” So begins If Democrats Had...

Hello! Allow me to introduce myself... I'm Brian Brain. Welcome to volume two of my Great British Quiz! As with all Brian's quizzes, The Great British Quiz contains his Unique Formula: The questions always come in pairs: one for the Budding Brains (youngsters) and one for the Boffs (adults). It's this stroke of genius that allows the whole family to join in the fun! How well do you know the British Isles?

Are you bombarded by a constant media feed of global terrorism, war, and rising unemployment rates—and by a mind-numbing array of ads that urge you to “ask your doctor” about the newest anti-anxiety medications? If it sometimes feels as if this country is having a collective anxiety attack...

Cuteness is an area where culture and biology get tangled up. Seeing a cute animal triggers some of the most powerful psychological instincts we have – the ones that elicit our care and protection – but there is a deeper story behind the broad appeal of Japanese cats and saccharine greetings cards. Joshua Paul Dale, a pioneer in the burgeoning field of cuteness studies, explains how the cute aesthetic spread around the globe, from pop brands to Lolita fashion, kids' cartoons and the unstoppable rise of Hello Kitty.

A psychiatrist and psychedelic researcher explores the science of connection—why we need it, how we’ve lost it, and how we might find it again. We are suffering from an epidemic of disconnection that antidepressants and social media can’t fix. This state of isolation puts us in “fight or...

Are you bombarded by a constant media feed of global terrorism, war, and rising unemployment rates—and by a mind-numbing array of ads that urge you to “ask your doctor” about the newest anti-anxiety medications? If it sometimes feels as if this country is having a collective anxiety attack...

The author of the international bestseller 13 Things Mentally Strong People Don’t Do turns her focus to parents, teaching them how to raise mentally strong and resilient children. Do today’s children lack the flexibility and mental strength they need to cope with life’s challenges in an...

In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.

Most of us would agree that there’s a clear—and even obvious—connection between the things we believe and the way we behave. But what if our actions are driven not by our conscious values and beliefs but by hidden motivations we’re not even aware of? The “hidden brain” is Shankar...