Resultados para "Cassia" en Negocios y profesiones

Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.  

You''ve probably noticed that it's not the smartest people that are the most successful or the most fulfilled in life; being clever, talented, or skilled is not enough. It's your ability to manage your feelings, other people, and your interactions with them that makes the difference. We're all born with this ability - emotional intelligence is a skill, and we all have the capacity to develop this skill. This book will show you how.

Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can play an equally important role in how revenues translate into profit. Growth is also about becoming a better business by being smarter or more efficient, and growing in a sustainable way. This involves developing and improving products, processes and standard of service.

It's hard to imagine our world without its stars and celebrity geniuses—they become a part of our culture and history, seeming permanent and preordained. But as Cass Sunstein shows in this startling book, that is far from the case. Focusing on both famous and forgotten (or simply overlooked) artists and luminaries in music, literature, business, science, politics, and other fields, he explores why some individuals become famous and others don't, and offers a new understanding of the role of greatness, luck, and contingency in the achievement of fame.

 Averting Catastrophe explores how governments ought to make decisions in times of imminent disaster. Cass R. Sunstein argues that using the "maximin rule", which calls for choosing the approach that eliminates the worst of the worst-case scenarios, may be necessary when public officials lack important information and when the worst-case scenario is too disastrous to contemplate. He underscores this argument by emphasizing the reality of "Knightian uncertainty", found in circumstances in which it is not possible to assign probabilities to various outcomes.  

How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought at the movie theater? Do we want to know if we are genetically predisposed to a certain disease? Can we do anything useful with next week's weather forecast for Paris if we are not in Paris? In Too Much Information, Cass Sunstein examines the effects of information on our lives. Policymakers emphasize "the right to know", but Sunstein takes a different perspective, arguing that the focus should be on human well-being and what information contributes to it.

We live in an era of tribalism, polarization, and intense social division - separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent.

The different ways that social change happens, from unleashing to nudging to social cascades. How does social change happen? When do social movements take off? Sexual harassment was once something that women had to endure; now a movement has risen up against it. White nationalist sentiments, on the other hand, were largely kept out of mainstream discourse; now there is no shortage of media outlets for them. In this book, with the help of behavioral economics, psychology and other fields, Cass Sunstein casts a bright new light on how change happens. 

Based on a series of pathbreaking lectures given at Yale University in 2012, this powerful, thought-provoking work by national best-selling author Cass R. Sunstein combines legal theory with behavioral economics to make a fresh argument about the legitimate scope of government, bearing on obesity, smoking, distracted driving, health care, food safety, and other highly volatile, high-profile public issues.

Este audiolivro mostra como as mulheres podem chegar lá, quais os principais desafios e qual é o estilo de liderança feminino. Além de informações e pesquisas atualizadas, Leny Kyrillos e Cássia Godoy trazem o relato (e excelentes dicas) de 13 profissionais renomadas em diferentes áreas de atuação.Mulheres vêm conquistando posições de poder nas mais diversas áreas. Essa conquista, dura e lenta, esbarra em diversas barreiras culturais, mas é possível. E mais do que isso: é desejável para empresas e sociedade.

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

A vida anda muito complexa. As dietas são complicadas, os controles remotos são muitos, as senhas, infinitas; sem falar nos e-mails, perfis em redes sociais, formulários, impostos, contas a pagar. Mas nada disso precisa ser um pesadelo: pensando do jeito certo, é possível resolver tudo com total tranquilidade e eficácia.

In our attempts to overachieve, many people find themselves frustrated because they cannot relish in their own successes. Though these professionals may reach their goals of job titles and financial stability, they often sacrifice their personal and family lives and discover deep dissatisfaction. In Change One Thing, self-help author Sue Hadfield outlines the necessary steps to address the disillusionment that has become a common problem in our work-driven society. 

We like to think we make decisions based on good reasoning–and that our doctors, judges, politicians, economic forecasters and employers do too. In this groundbreaking book, three world-leading behavioural scientists come together to assess the last great fault in our collective decision-making: noise. We all make bad judgements more than we think. Noise shows us what we can do to make better ones.

Der neue Bestseller von Nobelpreisträger Daniel Kahneman. Warum treffen wir, je nach Umständen, völlig unterschiedliche Entscheidungen auf ein und derselben Faktengrundlage? Wieso kommen zwei Experten, die über identische Informationen verfügen, zu komplett anderen Schlussfolgerungen? Zusammen mit Cass Sunstein und Olivier Sibony präsentiert Daniel Kahneman die Vielzahl von oft zufälligen Faktoren, die unsere Entscheidungsfindung stören und häufig negativ beeinflussen - sie sind im Begriff "Noise" zusammengefasst.

There’s a world of difference between making a living and having a life. Balancing the demands you face every day can feel like being trapped in a frustrating maze, but there is a way out: you can take control and live the life you want to live - and love your work at the same time.Live Life, Love Work, from bestselling NLP expert and coach Kate Burton, is full of ideas for reviewing your priorities and re-charging your energy levels.

Survey after survey confirms how the success of businesses has become increasingly dependent on the ability and skills of their staff. And because talented workers are in short supply the hunt for people of unusual ability will continue in earnest. Hiring such people is the relatively easy part; keeping them engaged so that they don't move on and getting the best out of them while they are with you is what really matters.

An engaging and practical guided tour of the simple and nature-inspired ways that Finns stay happy and healthy - including the powerful concept of sisu, or everyday courage. Sisu - a kind of everyday courage - is the Finnish approach to well-being that is turning lives around. In this beautiful book - part memoir, part guide - Katja shows how to embrace the daily practices that make Finns among the happiest people in the world. 

La guía más cool que explica todo lo que deberían haberte enseñado sobre las tarjetas de crédito y débito. Porque sí, usar plástico puede ser liberador… o convertirse en una pesadilla si no sabes cómo funciona el juego. En México, acceder a servicios financieros es todo un reto. Entre que los bancos no sueltan el crédito, que el efectivo sigue reinando, la jungla de fraudes allá afuera, la informalidad y que nadie nos da una guía clara, no es raro que acabes pagando intereses eternos por el regalo de tu ex que ya hasta te bloqueó.

Imagine que dois médicos na mesma cidade façam diagnósticos distintos a pacientes com o mesmo problema ou que dois juízes no mesmo tribunal deem sentenças diferentes a pessoas que cometeram o mesmo crime. Agora, suponha que este mesmo médico e este mesmo juiz tomem decisões diversas dependendo se é manhã ou tarde, segunda-feira ou quarta-feira, antes ou depois do almoço. Estes são exemplos de ruído: variabilidade em julgamentos que deveriam ser idênticos.