Resultados para "Change" en Redacción y publicación

Storytelling is humanity's oldest way of connecting to others. But for businesses and managers, it can also be a powerful tool to help organizations grow and thrive.

Frank Senko had always known how to have a good time. But after a job change forced Frank to begin a long car commute every day, his daughter Jen noticed changes in his personality and beliefs. Long hours on the road listening to talk radio commentators like Rush Limbaugh sucked her father into a suspicion-laden worldview dominated by conspiracy theories, fake news, and rants about the "coastal elite" and "libtards" trying to destroy America.

In 1967, by accident, Melba Tolliver was the first Black American to anchor network news. Going on to report and anchor for WABC-TV Eyewitness News, WNBC, and News 12 Long Island, Tolliver became known for her human-interest stories starring everyday people—but she also covered celebrities, musicians and politicians, from Stevie Wonder to Robert Kennedy. Packed with telling detail, Accidental Anchorwoman fills in the backstory of a life that has deeply influenced modern journalism.

In the late 1950s, Random House editor Jason Epstein would talk jazz with Ralph Ellison or chat with Andy Warhol while pouring drinks. By the 1970s, editors were poring over profit-and-loss statements. The electronics company RCA bought Random House in 1965, and then other large corporations purchased other formerly independent publishers. As multinational conglomerates consolidated the industry, the business of literature—and literature itself—transformed. Dan Sinykin explores how changes in the publishing industry have affected fiction, literary form, and what it means to be an author.

With seven unpublished novels wasting away on his hard drive, Tony Vanderwarker is astonished when John Grisham offers to take him under his wing and teach him the secrets of thriller writing. The beginning and the end are easy,” Grisham tells him. It’s the three hundred pages in the middle that’s the hard part.” To ensure his plot doesn’t run out of gas, Grisham puts Tony though his outline process. Tony does one, and then Grisham asks for another and another and another.

By founding Penguin books and popularizing the paperback, Allen Lane not only changed publishing in Britain, he was also at the forefront of a social and cultural revolution that saw the millions of people given access to what had previously been the preserve of a wealthy few. In Penguin Special, Jeremy Lewis brings this extraordinary era brilliantly to life, recounting how Allen Lane came to launch his Penguins for the price of a packet of cigarettes.

Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Want to find out how people get motivated, make decisions, how to be more persuasive with everyone? Shelle Rose Charvet, best-selling author, shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships).

Do you struggle writing sales copy? Imagine how much faster you can write your products' sales copy with the right tool at your side. Now, you don't have to spend hours trying to come up with the words you need. No more writer's block. No more frustration, pulling the hair out of your head, banging your head against the wall to come up with the words you need. At Live A Change, we want to help you create a steady income online.

The art of storytelling has been a fundamental part of human society since the beginning. It is how we share knowledge, teach our children, and pass on our culture. With a world more driven by technology and social media than ever before, it is necessary to know the best techniques to convey the unique story of your brand. This book takes the art of storytelling and breaks it down into an easy-to-follow process that any content writer can use to create engaging content. It will teach you how to sell a story that will resonate with your audience and take them on an emotional journey.

An essential history of women in American journalism, showcasing exceptional careers from 1840 to the present Undaunted is a representative history of the American women who surmounted every impediment put in their way to do journalism’s most valued work. From Margaret Fuller’s improbable...

How can we design for equity and justice in our community partnerships? This field guide offers a vision for enacting social justice with community partners. Working from a community’s resources and strengths toward the goal of building its internal capacity, this book considers how actions such as grassroots activism, decolonization efforts, co-resistance movements, and social change initiatives can support reciprocity and mutuality.

You want to write a nonfiction book that matters. Book readers love and rave about a book they underline, dog-ear, and highlight. How do you do that, when you’ve never written a book like that before, when you aren’t sure what content to include in a nonfiction book, or how to organize it? And when you’re not sure if your idea is worth pursuing in the first place? At the heart of the answers to all these questions is a craft created by A. J. Harper, ghostwriter and editor for some of the foremost thought leaders of our time.

One of the most prolific and influential investigative journalists of her generation, Marie Brenner has brought countless fascinating people—politicians, activists, journalists, and private citizens—to life through her writing. Now, for the first time, her profile of the nefarious...

Stories can be powerful tools for our aspirations. Stories that reflect the society we want to be in, that show the multitudinousness and multiculturalism of the UK, make us citizens of everywhere. And that’s why, to me, stories matter. Your Story Matters is an indispensable and inclusive...

It was the 1960s - a time of economic boom and social strife. Young women poured into the workplace, but the “Help Wanted” ads were segregated by gender and the “Mad Men” office culture was rife with sexual stereotyping and discrimination. Lynn Povich was one of the lucky ones, landing a job at Newsweek, renowned for its cutting-edge coverage of civil rights and the “Swinging Sixties.” Nora Ephron, Jane Bryant Quinn, Ellen Goodman, and Susan Brownmiller all started there as well. It was a top-notch job - for a girl - at an exciting place. But it was a dead end.

Two must-have classics together in one volume, On Writing Well and How to Write a Memoir, from acclaimed writer, editor, and scholar William Zinsser ""On Writing Well is a bible for a generation of writers looking for clues to clean, compelling prose."" –New York Times On Writing Well, which...

Based on Donald Miller’s bestselling book?Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Most business owners are blindly guessing at their social media strategy...