Resultados para "Follow" en Ciencia

Capture the Mindshare and the Market Share will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help listeners master the "Six Core Mindshare Methods," including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.

In The Science of Good and Evil, psychologist and science historian Michael Shermer explores how humans evolved from social primates into moral primates, how and why morality motivates the human animal, and how the foundation of moral principles can be built upon empirical evidence. Along the way he explains the implications of scientific findings for fate and free will, the existence of pure good and pure evil, and the development of early moral sentiments among the first humans.

Emmy Award-winning investigative journalist and New York Times bestselling author Sharyl Attkisson exposes the corruption that has ruled the pharmaceutical industry for decades. Through blatant lies, deep cover-ups, and high-level collusion with government and media, Big Pharma has continuously...

This book comes from two authors with scientific backgrounds. It recognizes the huge advances made through science and their beneficial impact on society. However, it also expresses concern that the essentially tentative nature of scientific conclusions is being replaced by a growing tendency to accord to science the last word on a range of subjects.

Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world. 

Allergies, asthma, obesity, acne: these are just a few of the conditions that may be caused—and someday cured—by the microscopic life inside us. The key is to understand how this groundbreaking science influences your health, mood, and more. In just the last few years, scientists have shown...

This book really is for the absolute beginner. We'll cover all the basics in a motivating, easy-to-digest way, and allow nature to do the heavy lifting. We'll discover your green thumb that's been there all along. We'll take good care of our fellow human and our planet. And we'll have a lot of fun doing it! Friend, you really can live the dream, and make it your reality. It all starts with one step.

Fact: 60% of Americans are unprepared for natural disasters—don’t be part of that statistic. Explore the art of water survival and self-reliance in an unpredictable world! In a world where unpredictability is constant, the importance of water becomes clear. We can live weeks without food, but only days without water—it’s vital for survival. Imagine a sudden power outage during a storm or an unexpected disaster striking your community. In these moments, one of your most critical lifelines is safe, clean water.

'This book should rock Whitehall to its foundations.' - Andy Burnham 'This is crusading journalism at its best.' - Lord Owen The definitive account of the NHS infected blood scandal from Journalist of the Year at the British Journalism Awards 2024 In the 1970s and 1980s almost 5,000 people in...

An elegant, text-only edition of the New York Times bestseller that’s been hailed as the definitive authority on…everything by Richard Dawkins. Richard Dawkins, bestselling author and the world’s most celebrated evolutionary biologist, has spent his career elucidating the many wonders of...