Resultados para "Harde les" en Ciencia e ingeniería

Hard Talk reacquaints us with the social power of speech while affirming the humane value of listening. Cole also reflects on the neuroscientific advances we’ve made in understanding barriers to speech and how we might reduce them.

We all have habits we’d like to break, but for many of us it can be nearly impossible to do so. There is a good reason for this: The brain is a habit-building machine. In Hard to Break, leading neuroscientist Russell Poldrack provides an engaging and authoritative account of the science of how habits are built in the brain, why they are so hard to break, and how evidence-based strategies may help us change unwanted behaviors.

Long Hard Road provides an inside look at the birth of the lithium-ion battery, from its origins in academic labs around the world to its transition to its new role as the future of automotive power. It chronicles the piece-by-piece development of the battery, from its early years when it was met by indifference from industry to its later emergence in Japan where it served in camcorders, laptops, and cell phones. The book is the first to provide a glimpse inside the Japanese corporate culture that turned the lithium-ion chemistry into a commercial product.

In The Genetic Lottery, Harden introduces listeners to the latest genetic science, dismantling dangerous ideas about racial superiority and challenging us to grapple with what equality really means in a world where people are born different. Weaving together personal stories with scientific evidence, Harden shows why our refusal to recognize the power of DNA perpetuates the myth of meritocracy, and argues that we must acknowledge the role of genetic luck if we are ever to create a fair society.

Soccer moms drive Priuses. Sport utility vehicles are going hybrid. Families are using hemp shopping bags. More and more companies are developing "green" buildings. What's more, the business consultants say going green is easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling with the small stuff while the planet burns. Why?

First proposed more than 200 years ago, Schopenhauer's extraordinarily prescient metaphysics - if understood along the lines thoroughly elucidated and substantiated in this volume - offer powerful answers not only to the paradoxes of quantum mechanics, but also to modern philosophical dilemmas such as the hard problem of consciousness - which plagues mainstream physicalism - and the subject combination problem - which plagues constitutive panpsychism

Have you ever had someone turn you down for a favor, or reject a job offer you’ve made them? If so, then you and the President of the United States have a thing or two in common. In this week’s episode of BlackBox PhD, I’m going to talk about the ways that even the most powerful man in the world can make his offers just a little bit harder to refuse.

In a time of uncertainty and devastation--from pandemics to environmental catastrophe--a call to action for finding beauty, creating art, and healing in community. When a beloved place is decimated by physical damage, many may hit the donate button or call their congressperson. But...

Hard Hats and Big Lessons: 12 Uncomfortable Truths for Aspiring Engineers is a compelling blend of memoir, practical guide, and motivational blueprint for young engineers, navigating the gritty realities of the construction industry. Drawing from over three decades of global experience, Kassis distills his career into 12 hard-earned lessons. These truths, forged through triumphs and setbacks, offer a no-nonsense perspective on what it takes to succeed in engineering, construction, and beyond.

In a tour de force of historical reportage, Timothy Egan’s National Book Award–winning story rescues an iconic chapter of American history from the shadows. The dust storms that terrorized the High Plains in the darkest years of the Depression were like nothing ever seen before or since...

In First Crossing, we follow the two Royal Air Force officers from their separate upbringings in Manchester, England through terrifying Great War aerial combat. Both would be shot down and become prisoners of war. While incarcerated, both independently dreamed and schemed of a way to win Lord Northcliffe’s £10,000 prize for the first non-stop Trans-Atlantic crossing.

An extraordinary story of American can-do, an inside look at the building of the most dangerous aircraft carrier in the world, the John F. Kennedy. Tip the Empire State Building onto its side and you’ll have a sense of the length of the United States Navy’s newest aircraft carrier, the most...

For fans of Wesley the Owl and The Soul of an Octopus, the story of a sick baby bird nursed back to health and into the wild by renowned writer/artist Julie Zickefoose. When Jemima, a young orphaned blue jay, is brought to wildlife rehabilitator Julie Zickefoose, she is a virtually tailless...

“A fascinating, thoughtful, and thoroughly enjoyable exploration of a major dimension of human experience.”— Steven Pinker, author of How the Mind Works A maverick scientist reveals the inconsistent and often paradoxical ways humans think, feel, and behave towards animals in this...

Do you love animals? I hope so because this book is going to test your knowledge on all things wildlife from dogs and cats to lions and bears. Put your brain to the test with 150 easy to hard animal trivia questions featuring true or false and multiple choice plus 150 fun animal facts!

In this revolutionary, comprehensive, and accessible guide on how the brain learns, discover how to study more efficiently and effectively, shrug away exam stress, and most of all, enjoy learning. When we study, we tend to focus on the tasks we can most easily control—such as highlighting and...

E=mc2 was born in 1905, the brainchild of Albert Einstein. In this lucid and brilliant book, one of the best popularizers of science illuminates one of science's most complex concepts. Ranging widely from Exit signs in theatres to the future fate of the earth, from smoke detectors to black holes...