Resultados para "Hero" en Marketing y ventas

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

Nate Woodbury has achieved a great track record of success, helping business owners leverage YouTube to generate leads, clients, and revenue. He pulls back the curtains on a variety of channels, showing the exact steps you can take to achieve predictable success. You’ll come away with a complete vision of what’s possible on YouTube, for you to generate leads for your business, and an actionable roadmap to get started on YouTube today.

Step away from viewing marketing as a cost center that drains money from annual budgets and delivers unreliable results. It’s really a burgeoning profit generator that can power growth and abundance in every aspect of your business. But only if you do it right. In Here We Grow, you’ll learn how to build scalable and repeatable marketing programs that result in transformational change — whatever that may look like for your business.

The business world is rightly obsessed with the incredible power of a good story. Unfortunately, too many of us take that to mean that it is our own story that’s important. It’s not. The magic happens not when we tell our customers the story of our past, but when we sell them a new story of their future. One in which we play a part.

Remember your first business card? It was such a novelty item. But did you know that these six square inches are the best and most handy marketing devices that ever fit right in your pocket? In this program, you'll learn how to network using your business card to actually create more business. Now that's a novel concept.

I wrote this book because I believe selling is undergoing its most significant change in more than 30 years. For those who recognize it, there is a "call to arms" that is transforming how sellers must sell, and what it will take to succeed in the future. Those who don't recognize it, or fail to heed it, will be left clinging to outdated assumptions and miscalculations about the centers of influence and the new business metrics that are fast becoming the primary currency in every customer exchange.

This book reveals a battle-tested blueprint from 25 home service HEAVYWEIGHTS, including Tommy Mello, Marcus Sheridan, Roger Wakefield, Mike Prencavage, and Stephanie Allen, who've all mastered local dominance. With the H.E.R.O. Framework, turn your logo into an emblem of community, purpose, and belonging. Stop letting competitors eat your lunch. Start becoming the obvious choice everyone recommends.

"Attendez seulement d'avoir refermé ce livre pour voir à quel point le personal branding peut changer votre vie !". Être reconnu, signer des clients, augmenter vos revenus... le personal branding permet de valoriser votre travail, développer votre visibilité et accélérer votre carrière. En moins de trois ans, Caroline Mignaux est devenue l'une des personnalités les plus suivies du Marketing. Elle vous livre ses secrets pour : choisir vos plateformes ; créer du contenu irrésistible ; collaborer avec ceux que vous admirez ; gérer les critiques et les haters ; développer votre chiffre d'affaires.

Lisa Copeland dreads purchasing cars - and she was the managing partner/general manager of one of the most successful FIAT/Alfa Romeo dealership in the US. In Lisa Copeland’s second book, she shares wisdom and insights from her more than 30 years in the automotive industry, having risen to become one of its most renowned influencers. Lisa’s underlying purpose is empowering female consumers while compelling the industry as a whole to level up and create a remarkable purchasing experience for the number one influencer in the world: women.

Bridget Brennan, CEO of Female Factor, shows listeners how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women. When people think about the world’s growth markets, they often envision countries like China and India. Yet they...

Most visitors leave your website without taking action. After all the work you put into creating the site and driving visitors to it, the majority of them will close the tab within seconds. And among those who stay, only a tiny fraction will actually buy. But... You can improve your site, change visitor behavior, and get better results. Removing distractions, clarifying language, eliminating annoying usability issues...all of these improvements will add up to mean more purchases, signups, or subscriptions. You need a guide.

Brandon K. Moore has written a handbook for entrepreneurs to build their wealth and increase their cash flow. It takes time and grit, but he believes you can do it! With personal stories of triumph and failure, you will listen and learn how he built a small real estate empire in West Texas, what he learned, and how you can forge your own path.

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? The world, as Nick Bilton—with tongue-in-cheek—shows, has been...

Have you heard about this new buzz word: ChatGPT? If you have not, it is one of the most interesting topics in technology and artificial intelligence (AI) in the last decade. Even Microsoft invested about $10 billion dollars in it.

You enjoy logical tech work… and marketing seems like a dark art. It’s the total opposite of what you’re good at. The problem is this: If you own an MSP, you must do marketing to generate leads, win new clients, pay your staff more, and make lots of profit… so you can have a GREAT lifestyle. This audiobook has the answer. Inside, you'll find an easy 3 step lead generation system that’s been field tested by hundreds of MSPs across the globe. In the next hour, you'll discover... Why your family are desperate for you to improve your MSP’s marketing...

Named a Best Book of 2020 by NPR and Vanity Fair One of Smithsonian's Ten Best Science Books of 2020 “A searching and vital explication of germ theory, social norms, and what the modern era is really doing to our bodies and our psyches.” —Vanity Fair A preventative medicine physician and...