Resultados para "Hollywood" en Marketing y ventas

A clinical psychologist and writer/producer share secrets to overcoming presentation anxiety and crafting the perfect "award-winning" pitch - no matter what industry you work in!  

Charm is good business. It can increase your income, boost your status, and establish and maintain your reputation. Most businesspeople don't fully understand the concept of charm. It ought to be a reflex, a conditioned response, to "turn on the charm" when dealing with customers, clients, associates, and employees, but it isn't. Charm draws customers. Charm gets noticed. But charm is only partly innate. Much of it is learned.

How to use the principles of Pixar-style storytelling to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes. Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways...

Hailed by a national magazine as "one of the country's 10 most electrifying speakers", this award-winning author, trainer, and executive speech coach offers an insider's guide to dazzling presentations. Subjects include the three elements of every successful presentation, the 12 most common mistakes (and how to avoid them), advanced communication techniques, and the "Hollywood Model" to increase prospect retention.

A field guide to the visionaries and the fans who are reinventing the art of storytelling. Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach media as experiences to immerse ourselves in at will.

Von Blockbustern lernen: Wie man mit Jordan Belford, Walter White und John Rambo ein besserer Verkäufer wird. Wie man das richtige Produkt für den Markt und sich selbst findet. Schnell und einfach für den Kunden bedeutet: schnell und einfach für den Verkäufer.

In diesem Hörbuch bekommst du alle wichtigen Informationen, um auf den diversen Social-Media-Plattformen so richtig durchstarten zu können. Calvin Hollywood begleitet dich von den wichtigsten Grundlagen bis hin zu speziellen Strategien und Techniken und erklärt dir das alles in einer verständlichen, lockeren und direkten Art und Weise, sodass du dich direkt an die Umsetzung machen kannst.

Was ist der Unterschied zwischen einem Kunden und einem Fan/Stammkunden? "Der Kunde kommt zu uns, weil er muss bzw. etwas braucht, der Fan kommt zu uns, weil er möchte." Das Seminar "Vom Kunden zum Fan" hat Calvin Hollywood bereits für mehrere Unternehmen durchgeführt und extrem positives Feedback bekommen. Im Schwerpunkt geht es um Körpersprache, Kommunikation, Positionierung, Psychologie, Vermarktung und vieles mehr.

This book is not a get-rich-quick scheme, and neither is this just another how-to book about setting up an account online that anyone with a mouse and keyboard can do without issue. This book is a comprehensive guide about a formula, a specific formula, about how upcoming artists and non-artists can make $1,000 or more on Etsy every day. It doesn’t require any experience, any background in financing, or any complicated knowledge about marketing.

Part memoir, part manifesto, this is the story of a woman determined to go deep inside a business she was raised to hate, so she could save the world—and herself—through advertising. What could possibly go wrong? As a high-level advertising creative director for 14 years, Lu Chekowsky willed...

The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a disparate group of media and tech companies -- Disney, Apple, AT&T/WarnerMedia, Comcast/NBCUniversal and well-funded startup Quibi – as they scramble to...

The Dealmaker's Ten Commandments contains a practical, no-nonsense methodology for negotiating deals, managing your time, and handling crisis all at the highest level. Peppered with entertainment industry war stories, The Dealmaker's Ten Commandments has been forged in the white-hot crucible of brutal transactional combat.