Resultados para "J T" en Comunicación empresarial

In two decades as a television reporter, T. J. Winick covered many scandals. The biggest mistake he saw brands make was to try to “make it go away” by refusing to apologize, declining to comment, or going on the attack—anything to deflect attention. Often that kind of response becomes a scandal of its own. In his book, Winick argues instead for transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital.

An inspirational tale of triumph over extraordinary setbacks, A Colonel & A Cowboy tells the remarkable story of rodeo great Stran Smith and retired U.S. Army Colonel J. Craig Flowers. Stran Smith’s journey to becoming a World Champion rodeo cowboy is woven together with Colonel Flowers’ experiences supporting some of the most elite teams in the world. Through dramatic, real-life storytelling and humor, these two native Texans offer a profound analysis of what it takes to move from great to elite: Mission, Mindset, and Process.