Resultados para "J T" en Previsión y planificación estratégica

In this groundbreaking book, T.J. Waters has turned his experience collecting and analyzing competitive intelligence for the CIA into effective strategies for businesses wanting to stay on the leading edge of their industries. The book describes a practical process from planning (identifying competitive threats and determining the resources needed to counter them) through implementation (creating an organizational strategy) to execution (collecting key information and turning it into bottom-line results).

In two decades as a television reporter, T. J. Winick covered many scandals. The biggest mistake he saw brands make was to try to “make it go away” by refusing to apologize, declining to comment, or going on the attack—anything to deflect attention. Often that kind of response becomes a scandal of its own. In his book, Winick argues instead for transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital.

Hoe bou jy ’n bank? Hoe moet jy maak om in die vroeë 2000’s vir die magtige Absa, Standard Bank, FNB en Nedbank die stryd aan te sê, en dan boonop te wen? Die topverkoperskrywer T J Strydom vertel die boeiende verhaal van ’n klompie entrepreneurs wat daarin slaag om ’n netwerk van mikrolenerye in ’n uitdagerbank te omskep.