Resultados para "Manipulation" en Dinero y finanzas

New technologies are offering companies, politicians, and others unprecedented opportunity to manipulate us. Sometimes we are given the illusion of power—of freedom—through choice, yet the game is rigged, pushing us in specific directions that lead to less wealth, worse health, and weaker democracy.

Just as "spin" has taken over politics in America, so too has it come to define the long bull market on Wall Street. The booming trade in stocks has produced an insatiable demand for financial intelligence. On television and the Internet, commentators and analysts are not merely reporting the...

Science has identified certain responses and behaviors that are hard-wired into our brains and that can actually help you close the sale every single time. If you want to learn the real techniques to sell (the ones based on psychology that actually work) this book is for you. In this guide you won’t find magic wands. Instead, you’ll discover the principles of persuasion and consumer psychology, you’ll learn working selling strategies and negotiating techniques designed to help you sell more and delight your customers after the sale.

“The ultimate truffle true crime tale”*: A thrilling journey through the hidden underworld of the world's most prized luxury ingredient. *Bianca Bosker, New York Times bestselling author of Cork Dork Beneath the gloss of star chefs and crystal-laden tables, the truffle supply chain is...

For millenniums, the elites have had access to knowledge that was out of bounds from the common folk. The knowledge was only known by those at the top of ruling hierarchy and was passed down to the next generation only. This knowledge enabled them to continue being at the top of hierarchy and rule those who are beneath them, establishing their stronghold over positions of power and influence. Ninety percent did not know anything about them and speculated about their lives and ideologies. They pondered and thought of conspiracy theories.

Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception.