Resultados para "Memoria" en Ciencias biológicas

En la tradición de Jane Goodall y Dian Fossey, Robert Sapolsky, uno de los divulgadores científicos más reconocidos en la actualidad, cuenta la fascinante historia de cómo dejó las comodidades de la universidad para compartir durante más de dos décadas su trabajo de campo con una tropa de traviesos babuinos en la sabana africana. Sólo un joven idealista podía aterrizar en el corazón de Kenia esperando encontrar ahí una versión animada de lo que había visto y estudiado hasta entonces en el Museo de Ciencias Naturales de Nueva York.

"Tutta la nostra scienza, in confronto con la realtà, è primitiva e infantile, e tuttavia è la cosa più preziosa che abbiamo". Albert Einstein. Massimo Polidoro, scrittore e divulgatore scientifico, ci conduce alla scoperta dei tanti modi in cui la scienza attraversa la nostra vita quotidiana, aiutandoci a capire quello che ognuno di noi dovrebbe conoscere.

Expanding upon one of the most-read New York Times Magazine features of 2012, Smarter penetrates the hot new field of intelligence research to reveal what researchers call a revolution in human intellectual abilities. Shattering decades of dogma, scientists began publishing studies in 2008 showing that "fluid intelligence" - the ability to learn, solve novel problems, and get to the heart of things - can be increased through training. But is it all just hype?

Today brain power is more important than ever. As technology gets faster and faster, our brains need to keep up. Luckily, the human brain has virtually infinite potential. You just need to tap into it. Brain Power, written by a master of the mental arts, will show you how to unleash the magnificent abilities that lie in your brain. You’ll learn exciting new techniques that will help you remember more, think more clearly and creatively, solve complex problems, read and study with speed and efficiency, and climb the ladder to success!

This fascinating book draws on Dr. Jandial's broad-spectrum expertise and brings together the best of various fields - surgery, science, brain structure, the conscious mind - all to explain the bigger picture of brain health and rejuvenation. It is a journey into his operating room, around the world on his surgical missions, inside his laboratory, and to the outer edges of neuroscience to reveal the latest brain breakthroughs that are turning science fiction into reality, translating their implications for everyday life.

Have you been worrying that your memory may be slipping? Or are you envious of your classmate’s apparent ability to memorize large amounts of information with ease? Perhaps you are heading towards the “golden years” and you just want to make sure you keep your memory sharp. Or you are about to start school after a long sabbatical and you want to be sure your study skills are up to par.

What propels some individuals to reach extraordinary creative heights in the earliest years of life while others discover their passions decades later? Are prodigies imbued with innate talent? Do late bloomers reveal their talents because their skills require life experience and contemplation? Through engaging storytelling and intriguing historical and cutting-edge scientific research, best-selling author and acclaimed journalist Claudia Kalb explores these questions to uncover what makes a prodigy and what drives a late bloomer.

We have lost the war on cancer. We spend $150 billion each year treating it, yet - a few innovations notwithstanding - a patient with cancer is as likely to die of it as one was 50 years ago. Most new drugs add mere months to one's life at agonizing physical and financial cost. In The First Cell, Azra Raza offers a searing account of how both medicine and our society (mis)treats cancer, how we can do better, and why we must.

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

Neuromarketing is a way for companies to sell you on their product by going straight to your brain. They do this by studying the human brain as it reacts to various marketing stimuli. The value behind this research is huge. Many studies are happening around the world. Mental, or psychological, imagery is a mental technique used to help achieve certain goals through psychological imagery.

In accessible language and with periodic references to Star Trek, motorcycle daredevils, and near-classic movies of the '80s, developmental molecular biologist John Medina explores the neurological and evolutionary factors that drive teenage behavior and can affect both achievement and engagement. Then he proposes a research-supported counterattack: a bold redesign of educational practices and learning environments to deliberately develop teens' cognitive capacity to manage their emotions, plan, prioritize, and focus.

In this book, Prusiner tells the remarkable story of his discovery of prions - infectious proteins that replicate and cause disease but surprisingly contain no genetic material - and reveals how superb and meticulous science is actually practiced with talented teams of researchers who persevere. He recounts the frustrations and rewards of years of research and offers fascinating portraits of his peers as they raced to discover the causes of fatal brain diseases.