Resultados para "Persuasión" en Historia

This gripping book traces the evolution of brainwashing from its beginnings in torture and religious conversion into the age of neuroscience and social media. When Pavlov introduced scientific approaches, his research was enthusiastically supported by Lenin and Stalin, setting the stage for major breakthroughs in tools for social, political, and religious control.

Just as today’s observers struggle to justify the workings of the free market in the wake of a global economic crisis, an earlier generation of economists revisited their worldviews following the Great Depression. The Great Persuasion is an intellectual history of that project. Angus Burgin traces the evolution of postwar economic thought in order to reconsider many of the most basic assumptions of our market-centered world.

All of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct - and often failing as a result - we'd win more arguments if we learned the timeless art of verbal persuasion, or rhetoric.

In this book, renowned rhetorical scholar Robin Reames argues that, in today's polarized political climate, we should all care deeply about learning rhetoric. Drawing on examples ranging from the destructive ancient Greek demagogue Alcibiades to modern-day conspiracists like Alex Jones, Reames breaks down the major techniques of rhetoric, pulling back the curtain on how politicians, journalists, and "journalists" convince us to believe what we believe—and to talk, vote, and act accordingly.

In this series of lectures, Professor Ken Masugi of Johns Hopkins University examines the importance of rhetoric in American politics. Political speeches have, since the nation’s inception, defined and shaped American politics. Professor Masugi demonstrates how the greatest American political speeches take their bearings from the Declaration of Independence and the Federalist Papers.

Per gli antichi le Sirene erano mostri orripilanti, per metà uccelli e per metà donne. Eppure, esse avevano qualcosa che le rendeva irresistibili: la voce, suadente e ammaliatrice. Insieme ad altre figure mitologiche a loro affini come Circe, Calipso ed Elena, le Sirene sono in questo libro le protagoniste della prima tappa di un cammino che, partendo da Omero e a Omero ritornando, si concentra sull'Atene del V secolo, la città della democrazia e della parola.

In The Populist Persuasion, the distinguished historian Michael Kazin guides listeners through the expressions of conflict between powerful elites and "the people" that have run through our civic life, filling it with discord and meaning from the birth of the United States until the present day.