Resultados para "Persuasión" en Dinero y finanzas

Just as today’s observers struggle to justify the workings of the free market in the wake of a global economic crisis, an earlier generation of economists revisited their worldviews following the Great Depression. The Great Persuasion is an intellectual history of that project. Angus Burgin traces the evolution of postwar economic thought in order to reconsider many of the most basic assumptions of our market-centered world.

Science has identified certain responses and behaviors that are hard-wired into our brains and that can actually help you close the sale every single time. If you want to learn the real techniques to sell (the ones based on psychology that actually work) this book is for you. In this guide you won’t find magic wands. Instead, you’ll discover the principles of persuasion and consumer psychology, you’ll learn working selling strategies and negotiating techniques designed to help you sell more and delight your customers after the sale.

7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.

The presenting secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Presenting. Includes how to: Enjoy presenting and approach it with confidence Assess your audience and their reactions Prepare presentations for maximum...

Have you ever wondered what separated you from the highly successful people? Is it because of their "luck"? Or could it be they were in the right place at the right time? While many people believe at least one of those circumstances to be the case, the truth of the matter is that the only difference which separates the highly successful from the rest of us is their daily routine and their mindset.

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time...