Resultados para "Propaganda" en Negocios y profesiones

En El Libro Secreto de la Propaganda , Alejandro Llantada explora las poderosas técnicas detrás de los mensajes que mueven masas y transforman sociedades. Desde líderes políticos hasta marcas icónicas, quienes han alcanzado el éxito duradero lo han hecho siguiendo principios fundamentales que ahora puedes descubrir. No importa si cuentas con millones de dólares como los partidos políticos o apenas una idea y una hoja en blanco como Lenin o Lutero: el poder de la propaganda está al alcance de cualquiera que se atreva a dominarlo.

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.

NEW YORK TIMES BESTSELLER “This transfixing debut from journalist Durán investigates the antidemocratic ideologies espoused by tech billionaires linked to the second Trump administration...It’s an ominous look at an insular elite arrayed against American democracy.” —Publishers...

AN INSTANT NEW YORK TIMES BESTSELLER A fearless and urgent exposé of technofascism – and a road map to resistance. When Silicon Valley ‘moves fast and breaks things’, the world interprets the chaos as a necessary cost of innovation. Gil Durán reveals something far more sinister afoot: a...

The British Broadcasting Corporation is a British institution, and its story during the Second World War is also our story. This was a period of remarkable voices: Churchill’s speeches, de Gaulle’s broadcasts from exile, Richard Dimbleby and Vera Lynn. Radio offered an incomparable tool for propaganda while at the same time eyewitness testimonies gave a voice to everyone, securing the BBC’s reputation as a purveyor of truth.

In the last decade, incompetent leadership has done more to change the face of our world than perhaps in any other time in history. Recent events like Hurricane Katrina and the war in Iraq have proven that blind faith in our rulers is more than foolish - it can be downright dangerous. The world has grown more complicated and more volatile, and making intelligent decisions about the people in charge has never been more crucial.