Resultados para "Propaganda" en Ciencias sociales

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

In Propaganda, Edward Bernays offers a groundbreaking exploration of how public opinion is shaped in modern society. First published in 1928, this influential work argues that the conscious and intelligent manipulation of the habits and opinions of the masses is a central feature of democratic life.

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Even the most casual reading reveals that the principles he sets out in this short but compelling book remain as true as ever in the present era of social media and AI. Bernays (1891–1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape.

Entiende la manipulación masiva y blinda tu pensamiento crítico al desarmar las herramientas de la propaganda política. Este análisis revelador transforma tu rutina de escucha en una profunda reflexión sobre cómo se moldea la conducta colectiva. Sumérgete en un viaje histórico...

Décodez les mécanismes de la manipulation de masse pour protéger votre esprit critique face à la propagande politique. Comprenez enfin comment de simples images et des slogans martelés parviennent à mobiliser et à diriger des sociétés entières. Lors de vos trajets quotidiens ou dans...

Uncover the history of mass persuasion and master the psychology needed to survive digital disinformation. Whether commuting to work or endlessly scrolling your social feeds, this thought-provoking journey exposes the invisible forces shaping your beliefs. See how rulers, revolutionaries, and...

In an illuminating analysis, Dr. Genevieve Guenther shows that the climate debate is not, in fact, neatly polarized, with Republicans obstructing climate action and Democrats advancing climate solutions. Partisans on the right and the left often repeat the same fossil-fuel talking points, and this repetition produces a centrist consensus upholding the status quo, even as global heating accelerates. Weaving this analysis through fascinating critical histories of the terms that dominate the language of climate politics Dr. Guenther shows how this consensus is established.

Master the psychology of mass influence and defend your daily media diet against weaponized disinformation. Perfect for your commute, this eye-opening exploration untangles the chaotic news cycle that fuels doomscrolling. Learn how ancient rulers and modern algorithms use the exact same tactics...

Noticias falsas, medias verdades, rumores amplificados y narrativas diseñadas para engañar y polarizar circulan todos los días por medios, redes sociales y conversaciones cotidianas. Mario Campos, especialista en medios de comunicación y opinión pública, expone con claridad y ejemplos cómo funciona la maquinaria de la desinformación: quién la impulsa, por qué encuentra terreno fértil y de qué manera los ciudadanos terminamos participando como víctimas y, muchas veces sin saberlo, en su propagación.

Noam Chomsky’s backpocket classic on wartime propaganda and opinion control begins by asserting two models of democracy—one in which the public actively participates, and one in which the public is manipulated and controlled. According to Chomsky, "propaganda is to democracy as the bludgeon...

John Taylor Gatto's Weapons of Mass Instruction focuses on mechanisms of traditional education which cripple imagination, discourage critical thinking, and create a false view of learning as a byproduct of rote-memorization drills. Gatto's earlier book, Dumbing Us Down, introduced the now-famous expression of the title into the common vernacular. Weapons of Mass Instruction adds another chilling metaphor to the brief against conventional schooling.