Resultados para "Propaganda" en Política y gobierno

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

In Propaganda, Edward Bernays offers a groundbreaking exploration of how public opinion is shaped in modern society. First published in 1928, this influential work argues that the conscious and intelligent manipulation of the habits and opinions of the masses is a central feature of democratic life.

"Propaganda," penned by Edward Bernays in 1928, delves into the mechanics of shaping public opinion. Bernays, often dubbed the "father of public relations," argues that propaganda is an essential tool for guiding public thought in a democratic society. He outlines strategies for manipulating public perception, drawing from psychological and sociological principles. While his work is credited with pioneering modern public relations, it has also drawn criticism for its potential to be used for manipulation and control.

Un largo trabajo de investigación que desvela cómo Rusia se ha convertido en el gran desestabilizador de la geopolítica global. Tras la caída de la Unión Soviética en 1991, Rusia era un país empobrecido y caótico que parecía destinado a la irrelevancia internacional. Pero bajo el...

En El Libro Secreto de la Propaganda , Alejandro Llantada explora las poderosas técnicas detrás de los mensajes que mueven masas y transforman sociedades. Desde líderes políticos hasta marcas icónicas, quienes han alcanzado el éxito duradero lo han hecho siguiendo principios fundamentales que ahora puedes descubrir. No importa si cuentas con millones de dólares como los partidos políticos o apenas una idea y una hoja en blanco como Lenin o Lutero: el poder de la propaganda está al alcance de cualquiera que se atreva a dominarlo.

Quizás sea en política donde el desarrollo de este fenómeno asentado en la última década en Occidente resulta más llamativo. Una representante pública entiende la destrucción de las infraviviendas de las personas sin hogar como un acto autopromocional. Otra aumenta su aceptación popular tras calificar de «mantenidos subvencionados» a los desfavorecidos afectados por una pandemia. Un alcalde se jacta de que no hará nada en absoluto por aquellos estudiantes y trabajadores que no pueden acceder a una vivienda digna en la ciudad que él gestiona.

Livre audio incontournable pour développer une pensée critique plus affûtée ! Découvrez « Propaganda » du père fondateur des relations publiques Edward Bernays, classé parmi les personnes les plus influentes du XXe siècle. Sommes-nous vraiment libres de nos choix ? Qui détient le pouvoir de définir ce qui est à la mode ? Quelle est la frontière entre l'information honnête et la manipulation subtile ? En fin de compte, sommes-nous des acteurs actifs ou des marionnettes dans la construction de nos goûts ?

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.

Before you finish your morning coffee, someone has already influenced what you think, how you feel, and what you believe. Not by accident, but with precision. Every headline you read. Every video that shocks you. Every “harmless” meme. Every emotional spike. Every viral moment. All of it is engineered to bypass your awareness and reshape your reactions. Most people think they can’t be manipulated. That belief is the reason they are. Propaganda 2.0 exposes how modern influence works in the age of algorithms, synthetic media, emotional engineering, and digital noise.

In How Propaganda Works, Jason Stanley demonstrates that more attention needs to be paid. He examines how propaganda operates subtly, how it undermines democracy - particularly the ideals of democratic deliberation and equality - and how it has damaged democracies of the past. 

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Even the most casual reading reveals that the principles he sets out in this short but compelling book remain as true as ever in the present era of social media and AI. Bernays (1891–1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape.

Media literacy educators have always insisted that we are both creators and receivers of media messages. The truth of this is even more apparent in today's digital environment, with children and adults alike participating in a ubiquitous, nonstop stream of social media. Clearly, students need the tools to interpret news and information critically - not just for school but for life in a "post-truth" world, where the lines blur between entertainment, information, and persuasion. 

Die Natur der Propaganda besteht nach dem großen Philosophen Jacqes Ellul in der Anpassung des Individuums an eine Gesellschaft, die darauf abzielt, das Individuum dienstbar und konform zu machen. Mit der Logik, die ein großartiges Instrument des französischen Denkens ist, versucht Ellul...

In this pathbreaking book, Jonathan Rauch reaches back to the parallel 18th-century developments of liberal democracy and science to explain what he calls the “Constitution of Knowledge” - our social system for turning disagreement into truth. By explicating the Constitution of Knowledge and probing the war on reality, Rauch arms defenders of truth with a clearer understanding of what they must protect, why they must do - and how they can do it. 

What if the greatest weapon of modern power isn't a bomb, a bullet, or an army—but the story you believe? The Propaganda Playbook pulls back the curtain on the hidden machinery of influence, revealing how governments, corporations, financial institutions, media organizations, and powerful individuals shape public perception—and how easily narratives can become accepted as truth.

Seeing Red breaks new ground in investigating the scope of Russian disinformation, arguing that key politicians and media outlets in the United States have facilitated the dissemination of Russian propaganda. From the 2020 elections to the Capitol Insurrection to the war in Ukraine, Sarah Oates and Gordon Neil Ramsay examine the penetration of key Kremlin strategic narratives that attempt to project Russian power, blame NATO for Russian aggression, and attack democracy via the US news.

KI und AGI (Artificial General Intelligence), ihr menschenverachtendes Weltbild und unsere Zukunft: Warum wird künstliche Intelligenz als Heilsbringer für die größten Probleme der Menschheit gehandelt, obwohl die Industrie auf Ausbeutung und Menschenverachtung beruht? Die öffentliche Spekulation über Erlösung oder Auslöschung durch KI lenkt von den erheblichen gesellschaftlichen Schäden heutiger KI ab. Und sie verdeckt die zunehmend faschistischen Tendenzen, die sich im Zusammenspiel von Tech-Industrie und der neuen Rechten bilden.

NEW YORK TIMES BESTSELLER “This transfixing debut from journalist Durán investigates the antidemocratic ideologies espoused by tech billionaires linked to the second Trump administration...It’s an ominous look at an insular elite arrayed against American democracy.” —Publishers...

In Propaganda Wars: How the Global Elite Control What You See, Think, and Feel, New York Times bestselling writers Glenn Beck and Justin Haskins uncover the secrets behind the greatest system of control and manipulation ever created.

The classic book that shaped the field of public relations and modern media. In his seminal work, Edward Bernays, the pioneering mind behind modern public relations, unravels the intricate mechanisms of mass persuasion and the subtle art of influencing public opinion. First published in 1928, this original edition remains a critical text for understanding the foundations and ethical implications of propaganda.