Resultados para "Tell" en Economía

Katha: Tell a Story, Sell a Dream is about the art of storytelling in business. It tells you why stories are important, when you must tell a story and how to find and tell the most effective tales, whether you are communicating to stakeholders, business associates, employees or colleagues. Written in simple, lucid prose, Katha will demonstrate why the art of storytelling is perhaps the number-one skill and how the power of storytelling may well be the key to achieving your goals.

The digital revolution poses a mortal threat to the major creative industries - music, publishing, television, and the movies. The ease with which digital files can be copied and distributed has unleashed a wave of piracy with disastrous effects on revenue. Cheap, easy self-publishing is eroding the position of these gatekeepers and guardians of culture. Does this revolution herald the collapse of culture, as some claim? In Digital Renaissance, Joel Waldfogel argues that digital technology is enabling a new golden age of popular culture, a veritable digital renaissance.

Economics and comic books seem to be a world apart. But in the hands of economics professor and comic hero aficionado J. Brian O'Roark, the two form a powerful alliance. With brilliant deadpan enthusiasm, he shows how the travails of superheroes can explain the building blocks of economics and how the laws of economics explain the mysteries of superhero behavior. Why Superman Doesn't Take Over the World: What Superheroes Can Tell Us About Economics probes the motivations of our favorite heroes and considers what it would look like if their stories played out in reality.

Understand the greatest books in Economics with the latest volume in the bestselling 50 Classics series. From Karl Marx to Naomi Klein, from The Wealth of Nations to Piketty's Capital, here are the 50 most important titles on finance and world economy distilled. 50 Economics Classics considers...

Forget GDP, and focus instead on living standards, people’s ability to get what they want. When you do that you’ll see why, contrary to universal belief, capitalism helps the living standards of the less well-off much more than those of the rich. You’ll also see why no matter who or what the government taxes, or even if it taxes nobody, nearly the entire cost of government is paid for in the form of reduced living standards for the poor or anyone else on a tight budget.

In an era of deregulation when consumers have never been more vulnerable to corporate surveillance, unsafe food, and dangerously faulty products, the president and CEO of Consumer Reports gives us a playbook to put the power back in our hands. You've been getting ripped off. The rules that have...

Autor do impactante O capital no século XXI, Thomas Piketty revolucionou para sempre o pensamento econômico contemporâneo. Em Às urnas, cidadãos!, ele analisa de modo incisivo assuntos de extrema relevância para a economia mundial, como as dívidas nacionais, a redistribuição de recursos e a fragmentação do bloco europeu.

I have been in the ATM owning and operating business for years. It first started when I was looking to implement a way to give the customers in my convenience store another outlet for gaining access to cash easily. After I implemented an ATM in my own store, I realized that there were probably many other small business owners who needed access to the same service for their customers, too. My ATM fleet operation boomed! In this book, I will tell you everything you need to know from start to flourish (not “finish”) when starting your own ATM business.

What We Mean by the American Dream investigates how we think about whether an individual deserves an opportunity, job, termination, paycheck, or fortune. Taussig looks into the fabric of American life to explore how various people, including dairy farmers, police officers, dancers, teachers, computer technicians, students, store clerks, the unemployed, homemakers, and even drug dealers got to where they are today and whether they earned it or not.

Assume nothing, question everything. This is the message at the heart of Freakonomics, Levitt and Dubner's rule-breaking, iconoclastic book about crack dealers, cheating teachers and bizarre baby names that turned everyone's view of the world upside-down and became an international multi-million-copy-selling phenomenon.

Penguin presents No Logo by Naomi Klein, read by Nicola Barber No logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing - and the powerful potential of a growing activist sect that will surely alter the course of...