Resultados para "Tell" en Gestión y liderazgo

Na década de 1980, Vicente Falconi, então professor de Engenharia da UFMG, começou a cruzar o Brasil para apresentar a empresários conceitos inspirados na eficiência das companhias japonesas e que eram praticamente desconhecidos no país.

In What They Didn’t Tell Me, Jawad has translated the feedback he got and the lessons he learned along the way into actionable advice for leaders at every level. Drawing on his remarkable story, Jawad shows how charting your own course not only changes how others view you - it changes how you view yourself. If you’re ready to become a resilient leader at the helm of a high-performing team, this book is for you.

In her first book, What Your Customer Wants and Can't Tell You, author and behavioral economics specialist Melina Palmer, applies the science of behavioral economics to unlocking what is behind customer decisions. Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. Now, in her sequel, What Your Employees Need and Can't Tell You, she offers a highly actionable roadmap for business executives and managers faced with the task of instituting successful organizational change.

Digital transformation of the business landscape is well underway, and businesses are being reshaped faster than ever before. Agility and adaptability are now critical components of these businesses' survival. But building these traits requires a holistic approach with an unrelenting focus on automation. How does one go about developing that focus? Vijay Tella, Scott Brinker, and Massimo Pezzini deliver a guide to implementing automation in the real world, avoiding jargon and vague bromides in favor of concrete examples.

Katha: Tell a Story, Sell a Dream is about the art of storytelling in business. It tells you why stories are important, when you must tell a story and how to find and tell the most effective tales, whether you are communicating to stakeholders, business associates, employees or colleagues. Written in simple, lucid prose, Katha will demonstrate why the art of storytelling is perhaps the number-one skill and how the power of storytelling may well be the key to achieving your goals.

Highly successful people live and swear by certain time-tested rules which they set for themselves. Marketing wizard Suhel Seth and business journalist Sunny Sen distil learnings from 21 of the most influential business leaders of this century on what it takes to create some of the biggest and most powerful companies of not only India, but also of the world.

Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach. In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.

Truth is a powerful marketing tool - and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over.

NOW AN OWL (Outstanding Work of Literature) Leadership Award Winner! Every great leader is a great storyteller. As a manager, CEO, or team leader, how can you innovatively engage your employees so that they understand where your organization came from, where it's going, and how you're going to...

Discover successful strategies for building stronger business relationships, transforming your career and delighting your customers through the power of relatable stories.

Finally, a user’s guide for people with entrepreneurial brains and those they work and live with. When your biggest superpower is also your most critical weakness, it helps to have a manual on how to control it. Entrepreneurs are creative, bold thinkers and risk-takers capable of great...

In Branding for Buyout, branding expert Ted Schlueter offers a first-of-its-kind master class on identifying and revealing the true value of your brand. The intricacies that make your life’s work distinctive, more memorable, and yes, more valuable. Whether you’re preparing to sell your company in the next two years, trying to attract investors to help fuel growth or looking to pre-engineer a new startup, Branding for Buyout will give you the tools and strategies you need for the road ahead

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a...

Going beyond the message of Lean In and The Confidence Code, Gannett’s Chief Content Officer contends that to achieve parity in the office, women don’t have to change—men do—and in this inclusive and realistic audio handbook, offers solutions to help professionals solve gender gap issues...

Welcome to Comic-Con: where the future of pop culture comes to life. Every summer more than 130,000 comic fans, gamers, cosplay enthusiasts, and nerds of all stripes descend on San Diego to mingle with the top entertainment celebrities and creative-industry professionals in an unprecedented celebration of popular culture in all its forms.