Resultados para "Tell" en Gestión

Katha: Tell a Story, Sell a Dream is about the art of storytelling in business. It tells you why stories are important, when you must tell a story and how to find and tell the most effective tales, whether you are communicating to stakeholders, business associates, employees or colleagues. Written in simple, lucid prose, Katha will demonstrate why the art of storytelling is perhaps the number-one skill and how the power of storytelling may well be the key to achieving your goals.

Truth is a powerful marketing tool - and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over.

NOW AN OWL (Outstanding Work of Literature) Leadership Award Winner! Every great leader is a great storyteller. As a manager, CEO, or team leader, how can you innovatively engage your employees so that they understand where your organization came from, where it's going, and how you're going to...

A Breakthrough Idea Explained Like Never Before. If you've ever wondered what motivates people, how to influence others, and how to unlock optimal potential, this book is your key. In Narrative Wins!, Joe Caruso and his coauthors (R. Curtis Bristol, MD and Shawn Mahoney, PhD) illuminate the powerful concept of narrative—the hidden force behind every decision we make. The stories we believe about ourselves, our work, and our worlds silently but powerfully determine what we see, what we ignore, and how we act.

Finally, a user’s guide for people with entrepreneurial brains and those they work and live with. When your biggest superpower is also your most critical weakness, it helps to have a manual on how to control it. Entrepreneurs are creative, bold thinkers and risk-takers capable of great...

Going beyond the message of Lean In and The Confidence Code, Gannett’s Chief Content Officer contends that to achieve parity in the office, women don’t have to change—men do—and in this inclusive and realistic audio handbook, offers solutions to help professionals solve gender gap issues...