Resultados para "The Price" en Ciencia e ingeniería

Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.

We've been "saving the planet" for decades...and environmental crises just get worse. All this hybrid driving and LEED building and carbon trading seems to accomplish little to nothing - and low-income communities continue to suffer the worst consequences. Why aren't we cleaning up the toxic messes and rolling back climate change? And why do so many Americans hate environmentalists? Jenny Price says Enough already! with this short, fun, fierce manifesto for an environmentalism that is hugely more effective, a whole lot fairer, and infinitely less righteous.

We are on the cusp of a major transformation in healthcare—yet few people know it. At top hospitals and a few innovative health-tech startups, scientists are working closely with patients to dramatically extend their "healthspan"—the number of healthy years before disease sets in. In The Age of Scientific Wellness, two visionary leaders of this revolution in health take us on a thrilling journey to this new frontier of medicine.

America is unrivaled in our ability to solve tough problems and create bold, powerful solutions. That's exactly what we need to do with the energy crisis we now face. We can become energy independent, while lowering prices at the pump today and developing innovative and effective energy alternatives for the future. We can produce an overwhelming supply of oil and natural gas here at home, and break the stranglehold that foreign countries have on our energy supply, and our economy.

Go on an outdoor treasure hunt and enjoy all nature has to offer with this field guide to rockhounding, perfect for armchair geologists or anyone headed out on an adventure! Geology meets treasure hunting with this field guide to rockhounding! If you've ever kept an interesting rock or shell, bought a polished stone from a gift shop, or even just enjoyed a 'gram of a really cool crystal, congratulations! You've already experienced a rockhounding adventure!

“Soviet space program Interkosmos, the Iron Curtain, General Hermaszewski, and a frenzied race between world powers” - a fascinating reportage which unveils the circumstances of the Polish flight into space in June 1978. An excellent story telling that heroism cannot be planned, it can only happen on its own.

Survival of the fittest or survival of the nicest? Since the dawn of time man has contemplated the mystery of altruism, but it was Darwin who posed the question most starkly. From the selfless ant to the stinging bee to the man laying down his life for a stranger, evolution has yielded a goodness that in theory should never be. Set against the sweeping tale of 150 years of scientific attempts to explain kindness, The Price of Altruism tells for the first time the moving story of the eccentric American genius George Price (1922-1975), as he strives to answer evolution's greatest riddle.

An engrossing, insider’s account of how a teacher built one of the world’s most valuable companies—rivaling Walmart & Amazon—and forever reshaped the global economy. In just a decade and half Jack Ma, a man from modest beginnings who started out as an English teacher, founded and built...

A “fascinating” (New York Times Book Review) investigation into the human and environmental cost of fast fashion and global supply chains—and what we can actually do to enact change “A glimpse into how consumerism, slowed to a less ferocious pace, might be reconciled with sustainability...

Here are five accessible essays by those who walk the fine line between science and science fiction, moving ever further out in discovering the patterns of nature, aimed at listeners who share their fascination with the deepest mysteries of the universe. Includes essays by Stephen Hawking, Timothy Ferris, Alan Lightman, and more.

The New York Times bestselling coauthor of Sex at Dawn explores the ways in which “progress” has perverted the way we live—how we eat, learn, feel, mate, parent, communicate, work, and die—in this “engaging, extensively documented, well-organized, and thought-provoking” (Booklist)...

Artificial intelligence has become an inherent part of our everyday life. This book empowers you with the tools to discover and learn AI systems and languages to understand how they work and benefit today’s world, to let go of the fear that AI will outsmart the human race. This book is a practical guide for all who want to understand how AI is changing the world they live in today. Are you ready to discover the AI secrets that will give you an upper hand on this rapidly developing industry?

Today, there are over 100 nuclear reactors operating in our backyards, from Indian Point in New York to Diablo Canyon in California. Proponents claim that nuclear power is the only viable alternative to fossil fuels, and due to rising energy consumption and the looming threat of global warming, they are pushing for an even greater investment.

Could humans unknowingly be a part of a larger superorganism—one with its own motivations and goals, one that is alive, and conscious, and has the power to shape the future of our species? This is the fascinating theory from author and futurist Byron Reese, who calls this human superorganism “Agora.” In We Are Agora, Reese starts by asking the question, “What is life and how did it form?” From there, he looks at how multicellular life came about, how consciousness emerged, and how other superorganisms in nature have formed.

An eye-opening investigation into how our ever-expanding urban highways accelerated inequality and fractured communities—and a call for a more just, sustainable path forward “Megan Kimble manages to turn a book about transportation and infrastructure into a fascinating human drama...

Adam Henson has spent his whole life on Bemborough farm - over 50 winters and Christmases. During that time, the troughs have frozen over, snow has fallen so thickly riding shire horses out to the fields has been the only option, puppies have been found under the Christmas tree - and crises out in the world have almost brought the farm to a close. Christmas for a farmer takes a different shape to everyone else's, because the animals always have to come first. So settle down to hear the tales that have defined festivity for the Henson family.

There's so much we don't know about what lies deep beneath the ocean's surface - and the time to find out is growing increasingly precious . . . Professor Alex Rogers is one of the world's leading experts in marine biology and oceanology, and has spent his life studying the deep ocean - and in...

The Physics of Life argues that the evolution phenomenon is much broader and older than the evolutionary designs that constitute the biosphere, empowering listeners with a new view of the globe and the future, revealing that the urge to have better ideas has the same physical effect as the urge to have better laws and better government. This is evolution explained loudly but also elegantly, forging a path that flows sustainability.

What's causing our current high food prices? Is organic food really better for us? Do we care about Fairtrade or food miles? Should we buy locally or from the supermarket?

Eating has been described as the "most political act we do on a daily basis", with our choices affecting our health, landscape, climate, and economy. Food: What Are We Really Eating? lifts the lid on food production and the dizzying array of food choices we face each time we shop.

Rising obesity is causing life expectancy to fall for the first time in centuries, costing the NHS £3. billion a year. So why we are fatter as a nation than we have ever been before? Is obesity a choice or an illness? And why is childhood obesity at epidemic levels? Fat: Eating ourselves to death? Looks at the complex recipe of modern life that leads to obesity and our options for reversing this trend, from individual to national action. Pocket Issue slims down the issue to give you some answers.