Resultados para "Trust" en Ciencia e ingeniería

Do doctors really know what they are talking about when they tell us vaccines are safe? Should we take climate experts at their word when they warn us about the perils of global warming? Why should we trust science when our own politicians don't? In this landmark book, Naomi Oreskes offers a bold and compelling defense of science, revealing why the social character of scientific knowledge is its greatest strength - and the greatest reason we can trust it.

Many horse trainers, even those who espouse the so-called natural horsemanship approach, take the position that horses who fail to obey a human's request are doing so as much out of perversity as ignorance. That's not Mark Rashid's view. In his words, "If we understand that horses can't separate the way they feel from the way they act, then we can start to see that unwanted behavior isn't bad behavior at all. More times than not, it's just the horse expressing the way he feels at that particular moment in time....

Not Born Yesterday explains how we decide who we can trust and what we should believe - and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion - whether by religious leaders, politicians, or advertisers - fail miserably.

When city girl Shreve Stockton set out to ride her Vespa from San Francisco to New York, she never imagined she would end up making a log cabin in Wyoming her home, falling in love with a trapper, and working as a ranch hand. She also could not have predicted adopting Charlie, an orphaned coyote pup. In a world where coyotes are hunted as killers, Stockton and Charlie have faced challenges---as well as joys---throughout their first year.

In 1997, scientists at Brookhaven National Laboratory found a small leak of radioactive water near their research reactor. Brookhaven was—and is—a world-class lab, and its reactor was the cornerstone of US materials science. But its discovery triggered a media and political firestorm that resulted in the reactor's shutdown, and even attempts to close the entire laboratory. A quarter century later, the episode reveals the dynamics of today's controversies in which fears and the dismissal of science disrupt serious discussion and research of vital issues.

In Cyber War…and Peace, Nick Shevelyov shares how lessons learned from history’s most poignant moments reveal strategies to help manage risk in today’s — and tomorrow’s — digital landscape. Nick’s insight and analysis will introduce you to concepts that will increase resiliency within your organization, no matter its size. This exploration of history, strategy, and the digital world around us will challenge you to reexamine the past, solve new problems, and embrace timeless techniques.

In A Good Horse Is Never a Bad Color, Mark Rashid continues to share his talent for training horses through communication rather than force. Rashid uses humorous, feel-good stories to relate his techniques of teaching horses by examining their view of the world. This book is a must-have for compassionate horse trainers and owners. Tales of Arabs, appaloosas, and paints - mistrusted and mistreated because of their breed - will give listeners a new perspective on these breeds and others.

While the big bad corporation has often been the offender in many of the world’s greatest environmental disasters, in the case of the mass poisoning at Camp Lejeune the culprit is a revered institution: the US Marine Corps. For two decades now, revelations have steadily emerged about pervasive contamination, associated clusters of illness and death among the Marine families stationed there, and military stonewalling and failure to act.

For decades, alarms have sounded about declining engagement. Yet companies continue to struggle with toxic cultures, and the low productivity and unhappiness that go with them. Why is "culture" so difficult to improve? What makes so many good employees check out? Neuroscientist Paul Zak shows that innate brain functions hold the answers. It all boils down to trust. When someone shows you trust, a feel-good jolt of oxytocin surges through your brain and triggers you to reciprocate.

Professor Luke O’Neill has become one of the most well-known and trusted voices of Ireland’s COVID-19 pandemic. A world-renowned immunologist, he was thrust into the spotlight as the media and public desperately grappled to make sense of a crisis that saw the country grind to a halt. In these high-octane diaries, Professor Luke reveals what life was like behind the scenes.

Blind Them…with SCIENCE! How much better would your life be if you had an army of Nobel Laureates, MacArthur ‘geniuses’ and National Medal of Science winners whispering tips in your ear about your body language, or how to resist that impulse purchase you’ll regret tomorrow, or when to...

An accessible, light-hearted exploration into game theory. Haim Shapira describes what it is, why it is important, and how it can help us in our daily lives. This audiobook provides many humorous anecdotes and insightful examples of how our daily lives are affected by game theory. Game theory is the mathematical formalization of interactive decision-making - it assumes that each player's goal is to maximize his/her benefit, whatever it may be. Players may be friends, foes, political parties, states, or any entity that behaves interactively, whether collectively or individually.

This audiobook begins with the question "Who am I?" and immediately sets off in an astonishingly original direction. Why didn't anyone before Harding think of responding to this question like this? It's so obvious, once you see it. Harding presents a new vision of our place in the universe that uses the scientific method of looking to see what is true. It turns out that the truth about ourselves is not only true but also very good, and breathtakingly beautiful. We live in a sacred, many-layered, living universe - or rather it lives in us.

In this wonderful audiobook narrated by Alex Norton comes inspiration and practical advice for would-be smallholders. Full of curiosities and sensible advice to get you started.

Two leaders in the field offer a compelling analysis of the current state of the art and reveal the steps we must take to achieve a truly robust artificial intelligence. Despite the hype surrounding AI, creating an intelligence that rivals or exceeds human levels is far more complicated than we...

Blending personal anecdotes with hard science, an accomplished physician, researcher, and science communicator pulls back the curtain on medicine and medical research, revealing how progress is made—and how to rebuild trust between doctors and patients​: "A brilliant step toward patients and...

In our default state, our brains constantly get in the way of effective communication. They are lazy, angry, immature, and distracted. They can make a difficult conversation impossible. But Andrew Newberg, M.D., and Mark Waldman have discovered a powerful strategy called Compassionate...