Resultados para "We" en Ciencia e ingeniería

The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, authors George Lakoff and Mark Johnson explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"—metaphors that can shape our perceptions and actions without our ever noticing them.

In Faster, Higher, Stronger, veteran journalist Mark McClusky brings listeners behind the scenes with a new generation of athletes, coaches, and scientists whose accomplishments are changing our understanding of human physical achievement and completely redefining the limits of the human body.

De Waal reviews the rise and fall of the mechanistic view of animals and opens our minds to the idea that animal minds are far more intricate and complex than we have assumed. De Waal's landmark work will convince you to rethink everything you thought you knew about animal - and human - intelligence.

Written by one of the world's leading dinosaur experts, Uncovering Dinosaur Behavior is a foundational work on the subject and an invaluable reference for anyone interested in these amazing creatures.

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

Why We Love Dogs, Eat Pigs, and Wear Cows offers an absorbing look at what social psychologist Melanie Joy calls carnism, the belief system that conditions us to eat certain animals when we would never dream of eating others. Carnism causes extensive animal suffering and global injustice, and it drives us to act against our own interests and the interests of others without fully realizing what we are doing.

Geneticists like David Reich have made astounding advances in the field of genomics, which is proving to be as important as archaeology, linguistics, and written records as a means to understand our ancestry. In Who We Are and How We Got Here, Reich allows listeners to discover how the human genome provides not only all the information a human embryo needs to develop but also the hidden story of our species.

All of life is profoundly shaped by the daily, monthly, and yearly cycles of our planet, and all creatures have internal timekeeping systems that rely on cues from the surrounding environment. With modern technology, we are changing our environments—and by proxy, the ecosystems around us—to override these innate rhythms of life. But at what cost? Life in Sync reveals how Earth’s rotations shape our biology, what human sleep cycles looked like before the advent of artificial light, and why technology can’t free us from the constraints of our circadian clocks.

In this inspiring manifesto, an internationally renowned ecologist makes a clear case for why protecting nature is our best health insurance, and why it makes economic sense.

We is the personal account of Charles A. Lindbergh and his historic transatlantic flight from New York to Paris. Published mere months after he completed the journey, his memoir includes his thoughts about the future of aviation and his life leading up to that solo journey. Taking off from Long Island in the Spirit of St. Louis on May twentieth, less than thirty-six hours later he landed in Le Bourget Field in Paris. And over night he transformed from anonymous mail pilot to American hero.

Elusive Cures sheds light on one of the most daunting challenges confronted by science while offering hope for revolutionary new treatments and cures for the brain.

In this fascinating, refreshingly clarifying book about food, food myths, and how sloppy science perpetuates misconceptions about food, a medical doctor on his way to a conference gets drawn into conversations that answer many questions.

In one of the most exciting and accessible explanations of The Theory of Relativity in recent years, Professors Brian Cox and Jeff Forshaw go on a journey to the frontier of 21st century science to consider the real meaning behind the iconic sequence of symbols that make up Einstein's most famous equation, exploring the principles of physics through everyday life.

In a culture in which science is believed to hold the answers to every question, spiritual realities like the soul are often ignored or ridiculed. We are told that neuroscience holds the key to explaining every aspect of human behavior. Yet Christian philosopher J. P. Moreland argues that scripture, sound philosophical reasoning, and everyday experience all point to the reality of an immaterial soul.

In this illuminating audiobook, Tyson and coauthor James Trefil, a renowned physicist and science popularizer, take on the big questions that humanity has been posing for millennia - How did life begin? What is our place in the universe? Are we alone? - and provide answers based on the most current data, observations, and theories.

The Space Age began just as the struggle for civil rights forced Americans to confront the long and bitter legacy of slavery, discrimination, and violence against African Americans. Presidents John F. Kennedy and Lyndon Johnson utilized the space program as an agent for social change, using federal equal employment opportunity laws to open workplaces at NASA and NASA contractors to African Americans while creating thousands of research and technology jobs in the Deep South to ameliorate poverty.

We’re Full of Plastic is a deep dive into one of the most urgent and overlooked environmental and health crises of our time: the invasion of microplastics into the human body. According to a landmark study, the average person may ingest up to 5 grams of plastic each week—roughly the size of a credit card. Drawing on cutting-edge scientific studies, this eye-opening book reveals how plastic pollution is no longer just a problem for oceans and landfills—it's a problem inside us.

“Why We Sleep is an important and fascinating book…Walker taught me a lot about this basic activity that every person on Earth needs. I suspect his book will do the same for you.” —Bill Gates A New York Times bestseller and international sensation, this “stimulating and important...

John Brockman, editor of This Will Make You Smarter, presents his latest thought-provoking audiobook, featuring insights from leading thinkers such as Steven Pinker, Lisa Randall, Matt Ridley, and Daniel C. Dennett. Drawing from the horizons of science, today's leading thinkers reveal the hidden threats nobody is talking about - and expose the false fears everyone else is distracted by. Encompassing neuroscience, economics, philosophy, physics, psychology, biology, and more - here are 150 ideas that will revolutionize your understanding of the world.

In his beloved book The Hidden Life of Trees, Peter Wohlleben revealed astonishing discoveries about the social networks of trees and how they communicate. Now, in The Power of Trees, he turns to their future, with a searing critique of forestry management, tree planting, and the exploitation of old growth forests. At the heart of The Power of Trees lies Wohlleben’s passionate plea: that our survival is dependent on trusting ancient forests, and allowing them to thrive.