Resultados para "William" en Redacción y publicación

William Zinsser’s Writing to Learn shows students how to write clearly about any subject—from mathematics, physics and chemistry to art and music—and how to use writing as a means of learning. In his warm and engaging style, Zinsser dispels students’ fear of writing, and he shows them that the process of writing can help them understand a subject that they always thought they had no aptitude for. Taking students into many surprising corners of knowledge, Zinsser provides proof that every field has an accessible literature.

Written with elegance, warmth, and humor, this highly original "teaching memoir" by William Zinsser—renowned bestselling author of On Writing Well—gives you the tools to organize and recover your past, and the confidence to believe in your life narrative. His method is to take you on a memoir of his own: 13 chapters in which he recalls dramatic, amusing, and often surprising moments in his long and varied life as a writer, editor, teacher, and traveler. Along the way, Zinsser pauses to explain the technical decisions he made as he wrote about his life.

Do you want to boost your sales, save time, and grow your business at a lightning speed? Good copywriting can do all that plus a whole lot more. And world-class copywriting can transform your performance out of all recognition. I’m going to show you how. Whether you’re aware of it or not, copywriting is one of the most essential elements of effective marketing. It’s the art and science of strategically delivering words that get people to take action.

Do you want to boost your sales, save time, and grow your business at a lightning speed? Good copywriting can do all that plus a whole lot more. And world-class copywriting can transform your performance out of all recognition. I’m going to show you how. Whether you’re aware of it or not, copywriting is one of the most essential elements of effective marketing. It’s the art and science of strategically delivering words that motivate people to take action.

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human-centered, and require just as much thought as the branding and code.

Even the most unique and interesting characters will not engage readers if their journey - the plot - fails. In this audiobook, best-selling author William Bernhardt reveals the secrets that will keep readers riveted to the page. He explains the importance of matching character to plot and the key distinction between surprise and coincidence. Bernhardt discusses how to enrich your story by layering three levels of conflict and, in the final chapter, analyzes the primary plot structures that delight readers.

Why do some books linger in memory long after they are over? Why are some books reread, recommended, shared in the classroom? How can you add your book to this distinguished company? The key is theme, giving your story a dynamic idea that lends it power and purpose. William Bernhardt explains what theme is, how it is best revealed, and how to find the theme that, handled correctly, will distinguish your book from all the others. Plus, in the final chapter, Bernhardt explains how your book can have a positive impact on the world in which you live.

All fiction is character-driven, according to William Bernhardt, despite what you might have heard elsewhere. If your characters don’t interest readers, even the most exciting plots will fail. “Action is character,” Aristotle wrote, but what does that mean, and how can you use that fundamental principle to create dynamic fiction that will captivate readers? This audiobook explains the relationship between character and plot, and how the perfect melding of the two produces a mesmerizing story.

"The Elements of Style" is an American English writing style guide in numerous editions. The original was written by William Strunk Jr. in 1918, and it was published by Harcourt in 1920, comprising eight "elementary rules of usage," ten "elementary principles of composition," "a few matters of form," a list of 49 "words and expressions commonly misused," and a list of 57 "words often misspelled."

Bill Gladstone’s Power of Publishing will help you decide when, how, and why to write your book and how to give it the best chance of success! Super agent and publishing legend Bill Gladstone will share more knowledge and empowering strategies for writing, producing, and publishing your book than you’ll find anywhere else! If you have a book within you - something to teach, a way of seeing the world, a story to tell - learn from the successes and mistakes of other authors and give your dream its wings.

William Bernhardt explains the essential elements of breakout books, stories that reel in readers and attract serious attention. He discusses all the essential elements: originality, high stakes, believability, inescapable conflict, emotional appeal, and others. Plus, in the final chapter, Bernhardt explains how to turn your powerful premise into a winning pitch to attract agents and editors.

Dynamic dialogue can turn an otherwise ordinary novel into a delightful read, but dull, uninspired dialogue will cause readers to lose interest and try something else. In this book, bestselling author William Bernhardt, renowned for his handling of dialogue, explains his techniques for making characters come to life through their words. He explains the importance of matching character and dialogue, of avoiding dialogue that's “on-the-nose,” and the value of using dialogue to suggest what no one will say aloud.

"Writing is structure,” William Goldman said, but too often aspiring writers plunge into their work without grasping this fundamental principle. Story structure is one of the most important concepts for a writer to understand - and ironically, one of the least frequently taught. In this book, New York Times best-selling author William Bernhardt explains the elements that make stories work, using examples spanning from Gilgamesh to The Hunger Games.

This audiobook will guide you through the process of brainstorming, crafting, and developing your own best seller. Discover the secret storytelling code behind all successful novels and use it to outline, write, or revise your own. Plan new novels with plots that will keep readers engaged and turning pages.

First published in 1918, The Elements of Style is an American English writing style guide, which have since become an essential tool for writers and educators in its numerous editions down the years. The rules of The Elements of Style are rooted in common sense and tradition. The original comprised “eight elementary rules of usage, 10 elementary principles of composition, a few matters of form, a list of 49 words and expressions commonly misused, and a list of 57 words often misspelled.”

This is the original "Little Book," without add ons by later writers. This is a treasure to writers because it "omit(s)" needless words" and subject matter Professor Strunk did not believe was core to better writing. The brevity encourages relistening to deepen one's knowledge of the subject, the point made by Professor Strunk to his students: "the knowledge comes from rereading" or in our case, relistening. This unabridged version has 25 tracks: 1. Preface. 2. Introduction.

Charles Wheelan has spent decades mastering effective communication skills in his work as a writer, college professor, journalist, speechwriter, political candidate, and public speaker. In Write for Your Life, he shares his best tips.

Two must-have classics together in one volume, On Writing Well and How to Write a Memoir, from acclaimed writer, editor, and scholar William Zinsser ""On Writing Well is a bible for a generation of writers looking for clues to clean, compelling prose."" –New York Times On Writing Well, which...

Tad Friend's family is nothing if not illustrious: his father was president of Swarthmore College, and at Smith his mother came in second in a poetry contest judged by W. H. Auden -- to Sylvia Plath. For centuries, Wasps like his ancestors dominated American life. But then, in the '60s, their fortunes began to fall. As a young man, Friend noticed that his family tree, for all its glories, was full of alcoholics, depressives, and reckless eccentrics.

William Somerset Maugham (January 25, 1874-December 16, 1965) was an English writer, known for his plays, novels and short stories. Born in Paris, where he spent his first ten years, Maugham was schooled in England and went to a German university. He became a medical student in London and qualified as a physician in 1897. He never practiced medicine, and became a full-time writer. The following is a 1955 recording of a conversation between Maugham and British critic and journalist Alan Pryce-Jones.