Resultados para "identity" en Negocios y profesiones

Con una década de experiencia estudiando los negocios en todo el mundo, Diehl ha descubierto la clave para crear identidades de marca innovadoras e historias de negocio distintas. En Brand Identity Breakthrough, tú y tu pequeña empresa aprenderéis cómo desarrollar una fuerte identidad de marca combinando tu personalidad y tus valores con la funcionalidad de tus productos, convirtiéndote en una marca y en una empresa irremplazable.

Bestselling author Herminia Ibarra presents a model for career reinvention that flies in the face of everything we've learned from "career experts"—and is tailor-made for changing careers in today's uncertain world. Career transition is not a linear path toward some predetermined identity, according to Ibarra, but a crooked journey along which we try on a host of "possible selves" we might become. Successful reinvention comes not from deciphering and analyzing our past, but from inventing and testing our possible futures.

Leading for survival, leading for liberation—how to uplift women of color, transform cultures of complicity, and upend white supremacy culture at work Workplace leaders: white comfort comes at the safety of women of color—and it costs lives and livelihoods. Microaggressions, structural...

Your business should have a story to tell. From the moment you first launched, you began creating it. With every product or service you release, you mine an even more focused niche in your field. All this builds to one concept-brand identity. Does yours stand out? Leonard has unleashed the secret to building forward-looking brand identities and unique business stories. In Brand Identity, you will learn how to develop a powerful brand identity by mixing your personality and values with the functionality and purpose of your products, becoming an indispensable brand and company.

First in a series of three classic courses delivered by Thurman years ago in NYC, he begins this segment with the subject of the profound.

Westerners today grow up with abundant opportunities to determine their own values, identities, and roles in society. But for generations, millions who lived under Soviet rule in the USSR had these essential freedoms withheld, determined instead by a central authority that claimed the right to choose for them and enforce their compliance. Thirty years after the Soviet Union’ s decisive collapse, the old communist paradigm continues to limit those who come of age in a post-Soviet world.

After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience.

Authenticity, Identity, and Being Yourself at Work is filled with practical advice from HBR experts who can help you answer this and other questions like: What does authenticity really mean at work? How do I disclose personal information without oversharing? In what ways can I overcome feelings of imposter syndrome? What should I do when who I am conflicts with those around me?

#1 NEW YORK TIMES BESTSELLER ONE MILLION COPIES SOLD! The ultimate guide to making changes and following through, from the authors of Made to Stick and Decisive—hailed as “witty and instructive” (The Wall Street Journal), “packed with examples and hands-on tools that will get you...

Ella Bell Smith and Stella Nkomo take an unflinching look at the differences between Black and White women's experiences at work. Based on groundbreaking research, the book compares and contrasts the experiences of 120 first-generation Black and White female managers in the American business area. In-depth histories bring to life the women's powerful and often difficult journeys from childhood to professional success, highlighting the roles that gender, race, and class played in their development.

The self-help industry is a fraud. You are not exceptional. You can’t have it all. The money won’t follow just because you do what you love. Anyone who tells you something different is lying. Sam LaCrosse’s approach to living a rich and fulfilling life doesn't involve cookie-cutter slogans or self-esteem dogma. The path to a good life lies in discovering and honoring your own core values.

If you’ve ever hidden your real self to belong, Embrace the Power of You will resonate. Timm’s journey toward self-acceptance provides a wealth of insight into the reasons why people feel alienated and invisible in the workplace. Timm knows firsthand the fear and shame that comes from hiding your identity, and shows how to overcome those feelings one small step at a time. By offering practical tips and strategies based on research and personal experience, Timm proves an expert guide for those who want to bring their authentic selves to work and don’t know where to begin.

In order to create an inclusive working environment, it is important for companies to understand the experiences that diverse employees face in the workplace. Diversity in the Workplace is a guided tour of what it means to be a minority in today's labor force.

Behöver vi verkligen fler prylar? Trots att de flesta nog svarar "Nej" lanseras tusentals nya produkter och tjänster varje dag. Dessa tävlar med ett överflöd av befintliga produkter om att synas i historiens mest intensiva informationsflöde. Traditionell reklam är ingen kostnadseffektiv lösning längre, så hur kan man lyckas intressera konsumenter? I den här boken ges svaret.

In this updated and revised edition of Privacy Means Profit, John Sileo demonstrates how to keep data theft from destroying your bottom line, both personally and professionally. In addition to sharing his gripping tale of losing $300,000 and his business to data breach, John writes about the risks posed by social media, travel theft, workplace identity theft, and how to keep it from happening to you and your business. 

Buyers are smart. They've caught onto our marketing tricks and strategies, and what used to work isn't working anymore. To survive and thrive in the new era of calculated spending, you must be able to help customers define who they are and deeply connect their identity to your brand. In Identity Marketing, master Marketer and CEO, Veronica Romney, leads marketers, CEOs, entrepreneurs, and sales people through a 4-step framework that will show you how to stop asking your customers to "buy this" and instead extend the powerful invitation to "be this."

Identity and access management (IAM) is a framework of business processes, policies, and technologies that facilitate the management of digital identities to ensure that users only gain access to data when they have the appropriate credentials.

Why is it that the investing performance of so many smart people reliably and predictably falls short? The answer is not that they know too little about the markets. In fact, they know too little about themselves. Combining the latest findings from the academic fields of behavioral finance and experimental psychology with the down-and-dirty real-world wisdom of successful investors, Drs. Richard Peterson and Frank Murtha guide both new and experienced investors through the psychological learning process necessary to achieve their financial goals. 

Bloomsbury presents Golf Wars written and read by Iain Carter. SHORTLISTED FOR THE CHARLES TYRWHITT SPORTS BOOK AWARDS 2025 – GOLF BOOK OF THE YEAR ‘Enthralling … unmissable’ – Golf News 'A superbly detailed account of an uprising in professional golf' – Andrew Cotter 'A complete and...

What does it mean to be American? Who gets to decide? This sweeping history of the United States told through fifteen speeches relives the battle over American identity, from a New York Times bestselling author and one of President Barack Obama’s former speechwriters. “At a time of moral and...