Resultados Editorial "Ascent Audio" en Biografías y memorias

Ben Franklin's Guide to Wealth is the modern version of the treatise The Way of Wealth by Richard Saunders—one of Ben Franklin's many pseudonyms. Franklin practiced what he preached in the treatise, and it made him rich enough to have a full life, travel extensively, and follow his intellectual musings, which in turn led him to become an accomplished scientist, inventor, political activist, diplomat, and writer. Franklin wasn't born rich. He built his legacy using his intelligence, curiosity, natural good sense, and proclivity for thrift and hard work. When he died, he left a fortune.

Surviving Wall Street portrays the dramatic transformation of the investment banking business in recent decades through the tumultuous saga of one firm (Greenhill & Co., a specialist in mergers and acquisitions) and one man (Scott Bok, the longtime CEO of that firm). Written in the style of an adventure tale, this book is also a "coming of age" story for a naive young man who came to Wall Street and managed to grab a front-row seat for a period of epic change.

In The Glory of Giving Everything: The Taylor Swift Business Model, author Crystal Haryanto delves into the extraordinary business dynamics behind Taylor Swift's career. This book addresses how Swift has not only revolutionized the music industry but has also created a sustainable brand that resonates deeply with fans. Haryanto provides valuable insights on leveraging personal branding, fan engagement, and innovative marketing in today's competitive landscape.

Frank Lorenzo is the epitome of the American dream. A first-generation American and entrepreneur, Lorenzo started an airline advisory business in his mid-twenties and ultimately rose to control the largest fleet of airplanes in the free world. Flying for Peanuts explains how the son of Spanish immigrants put himself through Columbia College by driving a Coca-Cola truck and then grew the fledgling advisory into ownership of Texas International Airlines. From there, Lorenzo became CEO of Continental Airlines, a large loss-making west coast airline at the time.

The Pillars of Leadership is a look at the essential qualities of leadership and a demonstration of how leaders from the past can influence a new generation of leaders today. The lessons are drawn from such men as Patrick Henry, Robert E. Lee, Booker T. Washington, Theodore Roosevelt, G. K. Chesterton, and Winston Churchill.

Chocolate Covered Money is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store "in a mall near you." Chocolate is a big business, and makes a lot of money. This book "pulls the curtain back" for a behind-the-scenes look at the people who own chocolate companies, how they make chocolate, and their celebrity friends.

Ten years of riding the startup waves forced Helaine Knapp to develop grit, determination, resilience, creative problem solving, deep interpersonal skills, and her own unique leadership style. Now, she's ready to show other women how they can do the same. With Making Waves, Helaine inspires and speaks to women who want to start something new and change their lives. If she can do it, so can they.

In 1950 Gerald Frank, a determined Black man, arrived in Seattle at the age of eighteen. Fleeing the violence of Detroit and the suffocating grip of Jim Crow Laws, Gerald carried nothing but dreams and drumsticks in his heart. His unwavering belief that he could carve out a better life set the stage for an incredible journey. Today, over seventy years later, the real estate empire forged by Gerald and his wife, Theresa, continues to flourish under the guidance of the third generation of the Frank family. But theirs was not a journey paved with silver spoons.

It's hard to imagine our world without its stars and celebrity geniuses—they become a part of our culture and history, seeming permanent and preordained. But as Cass Sunstein shows in this startling book, that is far from the case. Focusing on both famous and forgotten (or simply overlooked) artists and luminaries in music, literature, business, science, politics, and other fields, he explores why some individuals become famous and others don't, and offers a new understanding of the role of greatness, luck, and contingency in the achievement of fame.

In How to Build a Billion-Dollar Business, former Swisse CEO Radek Sali unpacks how his unique approach to product, people, and branding took Swisse Wellness from an Australian favorite to a blockbuster brand that sold for $2.1 billion.

In Good Business, Novelli begins with his early career success in Mad Men-era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America.

Celebrated YouTuber and podcaster Ben Armstrong delivers the extraordinary and compelling story of the rise and fall of FTX and its well-known founder Sam Bankman-Fried. Tracking the history of crypto exchanges from the original Mt. Gox to FTX and Binance, the author describes the history of fraud that has characterized much of the industry. Armstrong outlines the history of Alameda Research, FTX, and Sam Bankman-Fried, including a first-hand account of what he saw in the Bahamas when the indicted crypto titan was extradited from his home to face dozens of criminal and regulatory charges.

Judge Richard Posner is one of the great legal minds of our age. A judge on the US Court of Appeals for the Seventh Circuit and the principal exponent of the enormously influential law and economics movement, he writes provocative books as a public intellectual, receives frequent media attention, and has been at the center of some very high-profile legal spats. He is also a member of an increasingly rare breed—judges who write their own opinions rather than delegating the work to clerks. Now, for the first time, this fascinating figure receives a full-length biographical treatment.

Over the course of seven decades Ralph Nader has been Corporate America's fiercest critic. But now, in a book that will surprise both his fans and critics, Nader profiles a small group of CEOs who he believes performed extraordinarily well as business leaders and civic reformers, some well-known, some not, who should be celebrated as exceptions whose life and career should be a course of emulation and inspiration for students of business, executives, and the wider citizenry.

In The Startup Story: An Entrepreneur's Journey from Idea to Exit, renowned serial entrepreneur Martin Warner takes a fledgling company all the way from zero to hero, selling it for $50 million after a mere seventeen months. It's a memoir of whirlwind entrepreneurial success, a nonfiction narrative that puts the listener in the CEO's seat, giving the feel of what it's really like to steer a company around the toughest of tracks and come out with a massive payday.

Warren Buffett is perhaps the most accomplished investor of all time. The CEO and chair of Berkshire Hathaway has earned admiration for not only his financial feats but also the philosophy behind them. Todd A. Finkle provides striking new insights into Buffett's career through the lens of entrepreneurship. This book demonstrates that although Buffett is thought of primarily as an investor, one of the secrets to his success has been running Berkshire as an entrepreneur.

Less than 10 percent of Fortune 500 CEOs are women, and the pace of growth is shockingly slow, made worse by COVID-19 and its aftermath. What does it take for women to ascend permanently into leadership roles? In Her Own Voice sheds some light on this timely topic. Based on twenty-five years of research, Jennifer McCollum offers sage advice for the unique hurdles facing women in business, from contending with our own inner critic to having to navigate the often-intimidating world of negotiating for ourselves.

A quintessential American dream story from a Mexican entrepreneur who shares the tale of building a multi-million-dollar business from scratch, complete with both success and failure, and always a vision of hope.

For the first time ever, entrepreneur, philanthropist, and Forbes' Richest Self-Made Woman Liz Elting shares her story on how she cofounded and grew TransPerfect, the billion-dollar translation and language solutions company that began as a dream in an NYU dorm room. In Dream Big and Win, Elting divulges practical and inspiring tips you can implement immediately, teaching why success is not solely about attaining and wielding power.

Garden Fresh Gourmet is an inspiration beyond the journey—the way you run things at the top matters, too. Irrational Persistence shows you how to make tough decisions, live with the sacrifices, and prioritize your values as you build your brand and just keep on going.