Resultados Editorial "Basic Books" en Negocios y profesiones

In The Partnership Charter, psychologist and business mediation expert David Gage offers a comprehensive guide to the art of establishing and maintaining a business partnership. The centerpiece of his approach is the Partnership Charter, a document that clearly outlines the goals, expectations...

Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics. Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door...

“For anyone involved in settling disputes” (Richard Dawkins), a famed political scientist offers a classic argument for how to achieve a more cooperative world We assume that, in a world ruled by natural selection, selfishness pays. So why cooperate? In The Evolution of Cooperation...

'Essential reading to understand today's challenges' MERVYN KING 'This extraordinary tour de force confirms Goodspeed as one of the most brilliant economic minds of his generation' NIALL FERGUSON 'Revolutionary and stimulating' MARTIN WOLF, FINANCIAL TIMES What causes a recession? Do recessions...

A global tour of energy--the builder of human civilization and also its greatest threat. Energy is humanity's single most important resource. In fact, as energy expert Michael E. Webber argues in Power Trip, the story of how societies rise can be told largely as the story of how they manage...

Move over, Moneyball―this New York Times bestseller examines major league baseball's next cutting-edge revolution: the high-tech quest to build better players. "A convincing, and faith-restoring, case that genuine, unadulterated miracles can happen in baseball."―Washington Post As...

Fully revised, updated, and expanded, this modern classic will teach you to use the art of storytelling to persuade, motivate, and inspire in life and business Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new...

The provocative bestseller explaining the decline of power in the twenty-first century -- in government, business, and beyond. br> Power is shifting -- from large, stable armies to loose bands of insurgents, from corporate leviathans to nimble start-ups, and from presidential palaces to public...

A James Beard Award-winner and the author of What to Eat and Soda Politics, leading nutritionist Marion Nestle exposes how the food industry corrupts scientific research for profit. Is chocolate heart-healthy? Does yogurt prevent type 2 diabetes? Do pomegranates help cheat death? News accounts...

How the principles of biological innovation can help us overcome creative challenges in art, business, and science In Life Finds a Way, biologist Andreas Wagner reveals the deep symmetry between innovation in biological evolution and human cultural creativity. Rarely is either a linear climb to...

A Chernobyl survivor and New York Times bestselling author delivers the definitive history of the worst nuclear accident in history. “The most comprehensive and convincing history of Chernobyl yet to appear in English.” ―Financial Times On the morning of April 26, 1986, a reactor at the...

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent...

“A journey as epic, and varying, as the Silk Road itself...[The Fabric of Civilization is] like a swatch of a Florentine Renaissance brocade: carefully woven, the technique precise, the colors a mix of shade and shine and an accurate representation of the whole cloth” (The New York Times)...

A New York Times bestselling author and veteran board member offers an insider's view of corporate boards, their struggles, and why they must adapt to survive. Corporate boards are under great pressure. Scandals and malpractice at companies like Theranos, WeWork, Uber, and Wells Fargo have...

'Book of the Year' as chosen by The Conversation 'Disconcerting . . . a disturbing and important book' NEW SCIENTIST 'Smart and wonderfully readable' NEW YORK TIMES The bad science and sinister ideas behind Silicon Valley's foolish obsession with immortality, AI paradise and limitless growth...

How Silicon Valley’s heartless, baseless, and foolish obsessions—with escaping death, building AI tyrants, and creating limitless growth—pervert public discourse and distract us from real social problems Tech billionaires have decided that they should determine our futures for us...

The last century saw a revolution in life expectancy. Whether you are male or female, born in the global south or north, the chances are that you can expect to live much longer than previous generations. But instead of seeing this as a precious gift of extra life, we see it as a burden, with ageing populations dogged by infirmity, dependent on an ever-decreasing number of young people to support them. Andrew Scott argues it doesn't have to be like that.

Who would be an expert in a world where expertise is under siege? Hard-won know-how and experience seem to count for nothing in the eyes of everyone from high-profile business leaders to populist politicians. But what evidence do we have that this perception is right? Amanda Goodall has been asking this question for the last twenty years. Her research has taken her from boardrooms and F1 race tracks to hospitals and higher education.

A thousand years of history and contemporary evidence make one thing clear. Progress is not automatic but depends on the choices we make about technology. New ways of organizing production and communication can either serve the narrow interests of an elite or become the foundation for widespread prosperity.

From top experts in the field, the definitive guide to grant-writing Written by two expert authors who have won secured millions of dollars in government and foundation grants, The Only Grant-Writing Book You'll Ever Need is the classic book on grant seeking, providing a comprehensive...