Resultados Editorial "Tantor Audio" en Negocios y profesiones

By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying.

The history-making development of the Chinese economy has entered a new phase: China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future.

Civil War historian Earl J. Hess presents a compelling biography of Braxton Bragg, the commander of the Confederate Army of Tennessee from the summer of 1862 to the end of 1863.

The bar business continues to grow; however, securing running capital and having knowledge about the business are cited as the two biggest reasons new bars fail. Running a Bar for Dummies, 2nd Edition shines a light on these issues to help bar owners prepare properly. The book helps you find your way through the maze of licensing and permits, developing a business plan, and preparing for your grand opening, plus offers clear, no-nonsense guidance on dealing with tough customers. Every step of the way, Running a Bar for Dummies, 2nd Edition is a reference you can count on.

Are you new to TRIZ and looking for an easy-to-follow guide on how you can use it to enhance your company's creativity, innovation, and problem-solving abilities? Look no further! Written in plain English and packed with tons of accessible and easy-to-follow instruction, TRIZ for Dummies shows you how to use this powerful toolkit to discover all the ways of solving a problem, uncover new concepts, and identify previously unseen routes for new product development.  

For decades, the name Labatt was synonymous with beer in Canada, but no longer. Through Labatt's lively history from 1847 to 1995, this book explores the wider spirit of Canadian capitalism, the interplay between the state's moral economy and enterprise, and the difficulties of creating popular beer brands in a country that is regionally, linguistically, and culturally diverse. A comprehensive look at one of the industry's most iconic firms, Brewed in the North sheds light on what it takes to succeed in the business of Canadian brewing. 

If you're slogging through your days in a boring or unrewarding job, it may be time to make a big change. Careers for Dummies is a comprehensive career guide from a top career coach and counselor that will help you jump start your career and your life. Dive in to learn more about career opportunities, with a plethora of job descriptions and the certifications, degrees, and continuing education that can help you build the career you've always wanted.

What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing?

In American Mojo: Lost and Found, Peter D. Kiernan, the award-winning author of the New York Times best-seller Becoming China's Bitch, focuses on America's greatest challenge and opportunity: restoring the middle class to its full promise and potential. Our educated, skilled, and motivated middle class was the cornerstone of America's postwar economic might, but the country's dynamic core has struggled and changed dramatically through the last three decades.

Inspired by ancient Greek philosophy and traditional Greek village life, and backed by years of research, The OPA! Way offers a breakthrough, practical approach to discovering and reconnecting with the true meaning of our lives and work. Best-selling authors Alex Pattakos and Elaine Dundon, founders of The OPA! Way® and The Meaning Group, share insights, stories, and three core lessons to guide you on your odyssey to meaning.

For many years, television comedy was an exclusive boys' club - until a brilliant comedian named Carol Leifer came along, blazing a trail for funny women everywhere. From Late Night with David Letterman and Saturday Night Live to Seinfeld, The Ellen Show, and Modern Family, Carol has written for and/or performed on some of the best TV comedies of all time. This hilarious collection of essays charts her extraordinary three-decade journey through show business, illuminating her many triumphs and some missteps along the way.

This bold, wide-ranging collection brings together some of the most noted military minds, past and present, to examine the crucial role of leadership in combat. Written while Christopher Kolenda was a faculty member in the history department at West Point, it covers both classic and modern concepts of leadership and uses case studies from Alexander the Great through World War II to illustrate principles of leadership in concrete historical contexts.

If you’re like most women, you're still climbing out of a hole created by the worst economic recession since the Great Depression. If that's not enough angst to deal with, your boss wants it yesterday, your kids want it today, and your spouse wants it tonight. We also face an onslaught of time-sucking distractions: the Internet, email following you everywhere, Facebook, Twitter, texting, and virtual relationships - all competing with our ability to accomplish Big Things in our lives.

In finance, as in life, there's no such thing as a free lunch - unless you're well diversified. The push toward diversification inspires many investors to buy index funds, which is a smart move. But most people have missed the chance to diversify over their investing lifecycle.

Veteran New York Times economics reporter Edmund L. Andrews was intimately aware of the dangers posed by easy mortgages from fast-buck lenders. But, eager to buy a home and start a new life, he gave in to temptation and began a surreal adventure into the mortgage mayhem that nearly wrecked our economy. Busted weaves together the author's own ride to the edge of bankruptcy with the tragicomic stories of his lenders, Wall Street pros, and policymakers in Washington.

Every industry around the globe is being completely disrupted. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.