Resultados Editorial "Ascent Audio" en Negocios y profesiones

Purpose is the factor. In The Purpose Factor, you will discover the most practical and effective process ever developed for finding and living out your purpose. Purpose is the single difference between simply existing and really living. It is what separates the successful from the standard, divides the top earners from the just-get-byers, and determines whether a company will grow and thrive or just barely survive. Your purpose will unlock the secret to living a meaningful life, building a successful career, and making a difference in the world.

What is the best way for a company to innovate? That's exactly the wrong question. The better question: How can organizations get the maximum possible value from their innovation investments? Advice recommending "innovation vacations" and the luxury of failure may be wonderful for organizations with time to spend and money to waste. But this audiobook addresses the innovation priorities of companies that live in the real world of limits. They want fast, frugal, and high-impact innovations.

Most of us spend a third of our waking lives at work. Work shapes our schedules, relationships, identities, and economies—but is it actually making us happy? This crucial question is explored in depth by leading Oxford researchers Jan-Emmanuel De Neve and George Ward, who provide the richest, most comprehensive picture of workplace wellbeing yet. In Why Workplace Wellbeing Matters, the authors clarify what workplace wellbeing is (and is not) and offer a framework for how businesses can approach and improve it

World-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful work, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices.

In recent years, dreams about our technological future have soured as digital platforms have undermined privacy, eroded labor rights, and weakened democratic discourse. In light of the negative consequences of innovation, some blame harmful algorithms or greedy CEOs. Behind the Startup focuses instead on the role of capital and the influence of financiers. Drawing on nineteen months of participant-observation research inside a successful Silicon Valley startup, this book examines how the company was organized to meet the needs of the venture capital investors who funded it.

No one gives you a manual for how to be a great leader. Enter leadership expert Donna Lichaw. Drawing on psychology, neuroscience, design thinking, and her years of experience coaching business leaders from the likes of Amazon, Disney, Google, and Mastercard, Lichaw's tried-and-true leadership development methods will empower you to activate your superpowers, achieve your mission, and bring your team along for the ride.

In Be One: How to Be a Healthy Man in Toxic Times, celebrated founder of We Are The They, a one-of-a-kind movement offering men, their wives, and teens the tools and network they need to thrive, Jimmy Rex, delivers a straightforward roadmap to being, finding, and raising a good man. The book cuts through the noise and offers listeners the resources they need to live a deeply fulfilling and extraordinary life.

How much time have you spent reflecting on the fact that revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base.

Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"—a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the typical response was just to apply it again—with greater enthusiasm.

Translated around the world, and recommended reference on many coaching programs, this bestselling book is trusted globally as the definitive guide to coaching. This carefully revised edition will guide you through the entire process from first meeting to when coaching ends, with methods, tips and techniques that simply work. Whether you're new to coaching or already an experienced coach, you'll find clear guidance and principles to help you coach more effectively and with greater impact.

The quest for the work and a career that's right for you - that's fulfilling and that you enjoy - is a process of discovery. It involves learning about yourself and finding out about the wide range of work and careers available. And it involves finding out how best to access the work or career you're interested in. Whether you have no idea what work or career you want to do or there's too many options and you can't decide, Career Finder will help you discover what's right for you and how to go about achieving it.  

Within this transformative guide, you will discover: key principles of positive psychology to help you improve job satisfaction; practical mindfulness techniques to reduce stress and improve focus; personal growth strategies to unlock your potential and improve performance; tips on achieving work-life balance to enhance overall well-being; and insights on fostering a positive work culture and nurturing professional relationships.

Few would disagree that inclusion is both the right thing to do and good for business. Then why are we so terrible at it? If we believe in the morality and the profitability of including people of diverse and underestimated backgrounds in the workplace, why don't we do it? Because, explains Ruchika Tulshyan in this eye-opening book, we don't realize that inclusion takes awareness, intention, and regular practice. Inclusion doesn't just happen; we have to work at it. Tulshyan presents inclusion best practices, showing how leaders and organizations can meaningfully promote inclusion.

In an ideal world, our work lives would be completely fulfilling and intrinsically motivating. But what if you're stuck in a job and your heart isn't in it anymore? Or what if your company's mission seems unrelated to the work you do day in and day out? This book showcases the power of passion—and how you and your team can find it at work. This volume includes the work of Morten T. Hansen, Teresa M. Amabile, Scott A. Snook, and Nick Craig.

You know the feeling: you can't focus; you feel increasingly overwhelmed by a mix of nonstop demands and technology that seems to be moving at the speed of light; and you're frustrated just trying to get everything done well--and on time. Not only is this taking a toll on performance, it's impacting your sense of well-being outside the office. It's time to reclaim control.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests. 

The financial services industry is being transformed by heightened regulation, technological disruption, and changing demographics. These structural forces have lowered barriers to entry, increasing competition from within and outside the industry, in the form of entrepreneurial fintech...

Go from being a good practitioner to being an extraordinary leader of healthcare professionals.

Burnt Out to Lit Up: How to Reignite the Joy of Leading People by Daisy Auger-Domínguez illuminates the often overlooked and difficult aspects of management and offers a lifeline for managers struggling to adapt and thrive. Crafted by a seasoned executive with experience at companies like Disney, Google, and VICE Media, this book delivers a rich blend of inspiration and practical tools for today's managers.

Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business. There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.