Resultados Editorial "Ascent Audio" en Negocios y profesiones

Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.

Authenticity, Identity, and Being Yourself at Work is filled with practical advice from HBR experts who can help you answer this and other questions like: What does authenticity really mean at work? How do I disclose personal information without oversharing? In what ways can I overcome feelings of imposter syndrome? What should I do when who I am conflicts with those around me?

Strengthen your soft skills and reach your leadership potential. If you listen to nothing else on developing your interpersonal skills, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you identify your social and emotional strengths and weaknesses, approach them with a learning mindset, and become a more effective leader today.

In Money Machine: A Trailblazing American Venture in China, Weijian Shan delivers a compelling account of one of the most significant deals in private equity history: the first and only foreign acquisition of control of a Chinese national bank. Money Machine is the fascinating inside story of the transaction as told by the man who led it, from the intrigues of dealmaking to the complex and uncharted process of securing control by a foreign investor of a Chinese nationwide financial institution, a feat that had never before been attempted, nor has it been repeated.

How would you like to start making lots of money on the Internet? Let expert Joe Vitale, "The Buddha of the Internet", and online guru Jillian Coleman Wheeler enlighten you and lead you towards the path of prosperity in Your Internet Cash Machine. They will show you how you can rake in astronomical profits using a little business know-how and the power of the Internet.

This book explains how wielding power affects your emotions and decision making and helps you avoid the traps that lead to negative consequences. With the latest psychological research and practical advice from leading experts, you'll learn how to use soft power to persuade others, fix unhealthy power dynamics in your team, use compassion to connect better with others, and remain ethical in your choices and actions.  

Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of these new technologies, pick the right Gen AI projects, and reinvent your business for the new age of AI.

College graduation is a major life event, and the steps taken after are crucial to setting your graduate up for success. This book helps new graduates begin this new phase of their life with positivity and momentum. It includes questions to challenge their current beliefs, and daily inspiration with quotes and powerful affirmations to lead them to a successful and fulfilling life. Start your college graduate off in life with timeless words of affirmation, inspiring quotes, and thought-provoking questions. Help them build and maintain good habits and stay focused and motivated.

Best-selling author and scholar Michael Roberto presents a thorough investigation of organizational obstacles to creative thought. Highly relevant to the growth crises many enterprises face in today's economic landscape, this book examines how to break barriers to spark creativity and foster new ideas.  

A seasoned, award-winning professional money manager delivers an eye-opening and insightful take on a frequently overlooked - and critically important - investing strategy. The author walks listeners through a crash-course in how to take full advantage of the greatest opportunity for wealth accumulation: a bull market. Unloved Bull Markets is the perfect book for investors who seek to base their decisions on data and logic, rather than fears and intuition, and want to focus on the profitable climb instead of distressing worries. 

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help your company persevere through economic challenges and continue to grow while your competitors stumble. This book will inspire you to: harness your resources to pull through a pandemic; learn the right lessons from previous recessions; minimize pain while cutting costs and managing risk; foster a healthy culture during anxious times; make smart moves to protect your own job; and seize the opportunity to innovate and reinvent your business.

Contemporary organizations proliferate with projects. Managing projects, working with project managers, and delivering project excellence have become fundamental skills in the world of business, resulting in an array of approaches, tools, and techniques that can bewilder. This book homes in on the absolute essential elements of the field. With practical insights throughout, the audiobook provides listeners with a concise understanding of key concepts, techniques, and outcomes such as ownership, execution, success, quality, budgets, and risks. 

Negotiating Success provides expert guidance on how to improve strategies and outcomes in negotiating anything in professional and personal life. With a constant focus on the mind, body, and spirit of the professional negotiator, this easy-to-digest text brings a holistic approach to the hard and soft skills needed for ethical negotiations. The result is a better understanding of how to negotiate successfully for mutual benefit by all parties. 

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score.

What's Wrong with China is the widely anticipated follow-up to Paul Midler's Poorly Made in China, an expose of China manufacturing practices. Applying a wider lens in this account, he reveals many of the deep problems affecting Chinese society as a whole. Once again, Midler delivers the goods by rejecting commonly held notions, breaking down old myths, and providing fresh explanations of lesser-understood cultural phenomena.

First published in 2012, Startup Communities became a blueprint for what it takes to build a supportive entrepreneurial community. Now regarded as a classic, the "Boulder Thesis" created and popularized by Feld within the book generated enormous media attention nearly a decade ago. 

The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience - and a client roster composed of some of the world's leading companies - this book provides you with the necessary tools to help you capture growth instead of chasing it.

Robert A. Russell of the Church of the Epiphany in Denver was an Episcopal minister who taught what would now be recognized as New Thought philosophy. "I am prosperity." By saying these three simple words, you opened the window of prosperity in your mind and took the first step towards a wealthy life. The energy your thoughts create as a result of this time-tested concept is so powerful and so irresistible that your life will become a magnet attracting wealth and success.

The greatest adventure in our lives is to learn the art of being happy. Happiness, like worry, is a habit, just as tying a shoelace or brushing our teeth becomes a habit. And, as you'll learn in this audiobook, it takes only five minutes a day to install happiness as a lifelong habit. Once the happiness habit is developed, it becomes a permanent part of your personality - requiring little or no effort on your part. You'll learn that tensions are at a minimum when we are happy.

With increasing violence, widening ideological divides, and growing economic inequality, a deeper sense of community is desperately needed. Yet typical ways of engaging people civically and organizationally remain unchanged. In Community, Peter Block explores how authentic community can emerge...