Resultados Editorial "Tantor Media" en Negocios y profesiones

A rags-to-$9-billion-riches story. A crash course in Burger King history and fast food in America, The Burger King is McLamore's candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the Whopper, and the rise of Burger King. McLamore's account of Burger King offers an instructive and inspiring tale to young entrepreneurs. Here's a story of entrepreneurship development from one of the top entrepreneurs of fast food chains.

There is one thing in this good old world that is positively sure---happiness is for all who strive to be happy, and those who laugh are happy. Everybody is eligible---you, me, the other fellow. So goes the wisdom of silent film star Douglas Fairbanks, who, in addition to his movie career, wrote a number of self-help books. Laugh and Live, which was originally published in 1917, he expounds upon his theories for living a good and happy life.

While the success of Disneyland is largely credited to Walt and Roy Disney, there was a third, mostly forgotten dynamo instrumental to the development of the park: fast-talking Texan C. V. Wood. Three Years in Wonderland presents the never-before-told, full story of "the happiest place on earth".   

In the warped world of prescription drug pricing, generic drugs can cost more than branded ones, old drugs can be relaunched at astronomical prices, and low-cost options are shut out of the market. In Drugs, Money and Secret Handshakes, Robin Feldman shines a light into the dark corners of the pharmaceutical industry to expose a web of shadowy deals in which higher-priced drugs receive favorable treatment and patients are channeled toward the most expensive medicines.  

With roughly 95,000 blogs launched worldwide every 24 hours, making a fledgling site stand out isn't easy. This authoritative audiobook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

In Develop: 7 Practical Tools to Take Charge of Your Career, Ted Fleming, head of talent development for CVS Health, shares simple, powerful advice for finding the right job or growing in an existing role. Fleming offers actionable tools and step-by-step techniques that anyone can apply to crystallize and achieve their career goals.

 The Pioneer's Way establishes a working definition of the pioneer, explores pioneering versus leadership, and offers essential characteristics of the pioneer. These are illustrated by colorful examples of pioneers both past and present - motivating listeners with inspirational, frontiering stories, while equipping them with the journey's essentials for moving forward to make needed, significant change.  

In this beautiful and empowering book, Jennifer Jewell - host of public radio's award-winning program and podcast Cultivating Place - introduces 75 inspiring women. Working in wide-reaching fields that include botany, floral design, landscape architecture, farming, herbalism, and food justice, these influencers are creating change from the ground up.  

Terrorism and radicalization came to the forefront of news and politics in the US after the unforgettable attacks of September 11th, 2001. When George W. Bush famously asked "Why do they hate us?," the President echoed the confusion, anger and fear felt by millions of Americans, while also creating a politicized discourse that has come to characterize and obscure discussions of both phenomena in the media.

More than 300 million people have seen the light in the form of Zoom, the world's hottest communications tool. Zoom for Dummies shows you how to get the most out of Zoom. Discover how to hold group video calls; install time-saving third-party apps; dramatically improve the way that you communicate and collaborate with your colleagues; enable Zoom roles, IM groups, user groups, and other advanced features; easily move from one communications medium to another; engage your audience with interactive webinars; secure Zoom from prying eyes; and much more. 

We are living in a time when behavioral change is necessary for our health and survival. Yet we find it exceedingly difficult to transform our own habits, let alone those of other people. Enter Naohiro Matsumura, whose powerful new design method is as astonishingly simple in its logic as it is sophisticated in its psychology. It allows any of us to address challenges in our homes, our public spaces, and our social interactions.

Lucy Whittington is on a mission: She wants everyone in the world to do what they're brilliant at and not just what they're good at. Having done what she was good at (marketing) for a long time, and getting overqualified with an MBA, Lucy realized that her thing was finding other people's things and helping them turn them into great businesses that they loved. In this audiobook, Lucy uses her proven five-step process to help even more people find what they are brilliant at. 

 The End of Copycat China helps business executives and investors understand how China's economy is shifting from one based on heavy investment to one based on services and consumption by providing insight that helps shape effective strategy.  

 Change Your Day, Not Your Life offers a proven strategy to help you become energized at work. This audiobook is designed as a resource for work-life balance, a tool to help you increase productivity during the final two hours of work by up to 47 percent, content to fuel employee communication, and a curriculum that departments can use in weekly or monthly meetings to keep everyone working at their best.  

In order to create an inclusive working environment, it is important for companies to understand the experiences that diverse employees face in the workplace. Diversity in the Workplace is a guided tour of what it means to be a minority in today's labor force.

The food system is broken, but there is a revolution underway to fix it. Bite Back presents an urgent call to action and a vision for disrupting corporate power in the food system, a vision shared with countless organizers and advocates worldwide.  

Microsoft project veteran Scott Berkun offers a collection of essays on field-tested philosophies and strategies for defining, leading, and managing projects. Each essay distills complex concepts and challenges into practical nuggets of useful advice, and the new edition now adds more value for leaders and managers of projects everywhere.  

In this groundbreaking comprehensive analysis, based on more than 25 five years of in-depth surveys involving 100,000 men and women across dozens of Fortune 500 companies, Barbara Annis and Keith Merron provide a deeper understanding of the multiplicity of forces that have combined to create and perpetuate gender inequality. Gender Intelligence exposes common false assumptions that prevent men and women from successfully performing together at work.

 Building a Resilient Tomorrow does not dwell on overhyped descriptions of apocalyptic climate scenarios, nor does it travel down well-trodden paths surrounding the politics of reducing carbon emissions. Instead, it starts with two central facts: Climate impacts will continue to occur, and we can make changes now to mitigate their effects.