Resultados Editorial "Blackstone Audio, Inc." en Negocios y profesiones

The Selling Edge explores the changing business environment of today's marketplace and identifies the tools and techniques to make you more efficient, more responsive, and, as a result, more successful in this highly competitive sales environment.

Over the past several years, Hardwick, Vermont, a typical hardscrabble farming community of three thousand residents, has jump-started its economy and redefined its self-image through a local, self-sustaining food system unlike anything else in America.

If you're tired of holding your breath, waiting for exactly the right moment to arrive before you can start living the life you really want, wondering when it will be safe for you to stop working so hard and feeling stressed out, burnt out, and generally dissatisfied with life, this audiobook is for you.

As individuals, companies, and countries struggle to recover from the economic crisis, many are narrowly focused on forecasts for the next week, month, or quarter. Yet they should be asking what the global economy will look like in the years to come—where will the long-term risks and opportunities arise? These are the questions that Daniel Altman confronts in his provocative and indispensable book.

The benefits of the levity effect are not conjecture but are built on extensive research and case studies from some of the world's most successful organizations. New York Times best-selling authors Adrian Gostick and Scott Christopher provide powerful examples from Boeing, Nike, KPMG, Yamaha, Enterprise, Zappos, and dozens of others, showing how lightening up can drive real business results.

"You matter." It’s a simple statement, but few people truly recognize the gifts they possess. You Matter is an original audio that helps everyone realize why they matter. Reverend Melvin Miller and Federica Baldan use seven practices that call people to put their faith - any faith! - into action as they coach listeners to uncover the road blocks in our way and help us live a life with purpose. Why do we make the same mistakes in our personal and professional lives; why do we close off our hearts when it matters most? The path to discovery is in this audio.

When Guerrilla Marketing was first published in the 1980s, Jay Levinson was the first person on the block with an innovative, take-no-prisoners approach to marketing for the small business owner. In this updated '90s edition, Levinson has expanded and revised his wisdom to include the fastest-growing markets in the '90s with tips on how to reach and keep them.

Eric Klinenberg's Fighting for Air takes us into the world of preprogrammed radio shows, empty television news stations, and copycat newspapers to show how corporate ownership and control of local media has remade American political and cultural life. Klinenberg argues that the demise of truly local media stems from the federal government's malign neglect.

Debra Traverso tells you how to prepare for the surprises most likely to throw small businesses off course. She helps you anticipate both predictable hurdles and devastating ordeals, so that no crisis will catch you off guard. No need to waste emotions, time, and money when a crisis hits: you can get a good night's sleep!

Too many small and mid-sized businesses offer gold-medal quality and service yet struggle to pay their bills and stay in business. Their only missing component is guerrilla marketing, a method that puts energy where the dreams are. The 100 targeted weapons detailed in this audiobook add potency to a marketing attack and substantially increase profits. Most important, they work for all types of small and medium businesses, and even for nonprofit organizations.

"Ideas are the greatest and most crucially practical power on earth," wrote Ayn Rand. In the title essay of this collection, Leonard Peikoff applies this principle to the world of business. He shows that certain philosophic ideas, such as reason, egoism, and individualism, are needed to defend and protect the freedom of businessmen, while the opposite ideas, such as mysticism, altruism, and collectivism (which dominate our universities), destroy that freedom.

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small-business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need.

To succeed in business today, you must be strong, smart, competitive, resilient, tenacious, and fearless. If you want to be heard at work, you must speak up. If you want to drive change, you need an action plan. If you want to keep your job in an increasingly competitive world, you must show on a daily basis how you add value to your company. In short, if you want to succeed, you need good, old-fashioned backbone.

Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

When companies like Wal-Mart, Kinko's, and Service Corp. International adopted active, consumer-driven marketing strategies in place of traditionally passive supplier/consumer relationships, they not only became more profitable - they became market leaders. Roger Blackwell explores what it means to be a mind-to-market leader and how any company, large or small, can beat its competition by employing visionary leadership strategies.

If you're like most women, you have more worries, wishes, and chores than you can keep track of. You may crave a sense of order and control but have no idea how to attain it and thus find yourself coping with a thousand daily details.

How do fledgling companies make it from idea to multimillion-dollar Internet IPOs? Steve Harmon, whom CBS MarketWatch calls one of Wall Street's top Internet stock analysts, shows how an innovator can convert sparks of imagination into a money-making Internet business.

Charm is good business. It can increase your income, boost your status, and establish and maintain your reputation. Most businesspeople don't fully understand the concept of charm. It ought to be a reflex, a conditioned response, to "turn on the charm" when dealing with customers, clients, associates, and employees, but it isn't. Charm draws customers. Charm gets noticed. But charm is only partly innate. Much of it is learned.

Both entertaining and instructive, High Noon offers valuable lessons for taking charge of your destiny and succeeding in a fast-paced, unpredictable, and even hostile environment. It is the inside story of Sun Microsystem's rise to power, from its shaky start in Silicon Valley through its transformation under the aggressive and inspirational leadership of Scott McNealy.

Here is a bold new history of economics, the dramatic story of how the great economic thinkers built a rigorous social science without peer.