Resultados Editorial "Tantor Audio" en Negocios y profesiones

Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.

Frank Savage's is an unlikely success story. Raised in segregated Washington, DC, by his mother, a hairdresser and entrepreneur with little formal education, Savage's career has taken him around the world as a globetrotting financier. From his first banking job at Citibank to his current position as Chairman Emeritus of Howard University, The Savage Way shares the life and business lessons he learned along the way.

Amazing Things Will Happen offers straightforward advice that can be put into action to improve your life. Through personal anecdotes from the author's life, and interviews of successful individuals across several industries, this audiobook demonstrates how to achieve success, in all aspects of life, through hard work and acts of kindness. Split into five sections, this audiobook details how to begin the self-improvement journey.  

No matter how long they've been teaching, all teachers need new ideas to keep their classrooms organized, their students engaged and motivated, and their lesson plans sharp. This second edition of the winner of the 2006 Teacher's Choice Award offers invaluable guidance on major topics such as organization, student engagement, assessment, creating great lesson plans, teaching with technology, and classroom management and discipline.  

Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach. 

Barbarians of Wealth examines how the greedy, self-serving decisions of a select group of politicians and financial institutions negatively impacts the economy, and ultimately, destroys America's prosperity and the American way of life. Barbarians of Wealth is a must-listen for hard-working Americans concerned with their prosperity, as well as for those fascinated with the inner workings of Washington and Wall Street.

As Morgan Stanley's chief Asia specialist, getting Asia right is Stephen Roach's personal obsession, and this in-depth compilation represents more than 70 of Roach's key research efforts not just on Asia, but also on how the region fits into the broad context of increasingly globalized financial markets. The book argues that the "Asia factor" is not a static concept, but rather one that is constantly changing and evolving.

Bookshelves are crowded with books on how to be an exceptional presenter and promise to produce a brilliant, standing-ovation speaker. But what about a presentation resource for the rest of us? There are so many of us regular folk who who want to spend just a little time and effort to get over the big hurdle of giving a presentation, but don't know where to turn for advice. How to Give a Pretty Good Presentation is the easy answer to this common need. Straightforward, entertaining, and well-organized, this user-friendly resource will walk you step-by-step through the process.

The ability to make sound and timely decisions is the mark of a good leader. But when leaders with otherwise strong track records suddenly begin making poor decisions - as seen in the recent corporate scandals that rocked the business world - the impact can be widespread. In The Stress Effect, leadership expert Henry L. Thompson argues that stress is often the real culprit behind this leadership failure.

Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large and small like Amazon, Sears, Best Buy, Overstock, Lowe's, Priceline, and others have programs so you can profit from the thousands of products they offer. Affiliate marketing is ideal for bloggers looking to monetize their work. This is a multibillion-dollar market, and there are more than 10 million people involved in the biz worldwide. There's always room for more because the opportunity keeps growing as more and more companies offer affiliate programs. 

Developing a successful workforce requires more than a gut check. Data can help guide your decisions on everything from where to seat a team to optimizing production processes to engaging with your employees in ways that ring true to them. People analytics is the study of your number one business asset - your people - and this book shows you how to collect data, analyze that data, and then apply your findings to create a happier and more engaged workforce.

Two opposing narratives vie to explain the strategic future of Europe, one geopolitical and one economic, and both center on the same resource: natural gas. In The Bridge, Thane Gustafson, an expert on Russian oil and gas, argues that the political rivalries that capture the lion's share of media attention must be viewed alongside multiple business interests and differences in economic ideologies. With a dense network of pipelines linking Europe and Russia, natural gas serves as a bridge that unites the region through common interests.

The sixth edition of Starting an Online Business: All-in-One For Dummies will teach you the basics and beyond. It will prepare you to set up your business website, offer your products in an online store, and keep accurate books. The authors help you navigate the primary legal, accounting, and security challenges related to running an online business. 

Operations management is a critical skill for all current and aspiring business leaders. Now, Operations Management for Dummies takes the guesswork out of this often-intimidating subject. Whether you are a professional just promoted into your first operations management job who needs to learn operations fast or your aim is to score your highest in an undergraduate or MBA operations management class, the plain-English, step-by-step information in Operations Management for Dummies gives you the critical toolkit for operations success. 

Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery.

The transcontinental railroads of the late 19th century were the first corporate behemoths. Their attempts to generate profits from proliferating debt sparked devastating panics in the US economy. Their dependence on public largess drew them into the corridors of power, initiating new forms of corruption. Their operations rearranged space and time, and remade the landscape of the West. As wheel and rail, car and coal, they opened new worlds of work and ways of life.  

Half of all Americans have money in the stock market, yet economists can't agree on whether investors and markets are rational and efficient, as modern financial theory assumes, or irrational and inefficient, as behavioral economists believe - and as financial bubbles, crashes, and crises suggest. This is one of the biggest debates in economics, and the value or futility of investment management and financial regulation hang on the outcome. In this groundbreaking book, Andrew W. Lo cuts through this debate with a new framework.

For the last several years Adm. James Stavridis and his co-author, R. Manning Ancell, have surveyed over 200 active and retired four-star military officers about their reading habits and favorite books, asking each for a list of titles that strongly influenced their leadership skills and provided them with special insights that helped propel them to success in spite of the many demanding challenges they faced. The Leader's Bookshelf synthesizes their responses to identify the top 50 books that can help virtually anyone become a better leader.

Understanding wealth in the United States - who has it, how they acquired it, and how they preserve it - is crucial to addressing the economic and political challenges facing the nation. But until now we have had little reliable information. Edward Wolff, one of the world's great experts on the economics of wealth, offers an authoritative account of patterns in the accumulation and distribution of wealth since 1900. A Century of Wealth in America demonstrates that the most remarkable change has been the growth of per capita household wealth.

Simply Electrifying: The Technology That Transformed the World, from Benjamin Franklin to Elon Musk brings to life the 250-year history of electricity through the stories of the men and women who used it to transform our world: Benjamin Franklin, James Watt, Michael Faraday, Samuel F.B. Morse, Thomas Edison, Samuel Insull, Albert Einstein, Rachel Carson, Elon Musk, and more. In the process, it reveals for the first time the complete, thrilling, and often dangerous story of electricity's historic discovery, development, and worldwide application.