Resultados Editorial "Blackstone Audio, Inc." en Negocios y profesiones

Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy.

Negotiation is a skill people need to use every day. In this audiobook exclusive, learn the negotiation skills required to navigate difficult work situations. We are often unaware when we enter a negotiation; a conversation takes a turn, we're unprepared, and suddenly we've agreed take on a new role at work without additional compensation. In today's economy, we are more burdened than ever, and it is increasingly important to identify the red flags that signal a negotiation is about to commence.

Jay Levinson is the author of eight volumes in the Guerrilla Marketing series. More small businesses use his techniques than any other.

Set against the colorful backdrop of the California wine industry, True to Our Roots is the story of how Paul Dolan led his California company, Fetzer Vineyards, to become a model for sustainable businesses everywhere. His respect for the environment, responsibility to his community, avoidance of chemicals, and a humanistic approach to his employees will provide inspiration and guidance for executives and managers attempting to build or sustain a modern and healthy organization, while creating value.

The Negotiator in You: Sales is for people who sell anything and everything! Salespeople negotiate constantly in today's increasingly competitive marketplace - making negotiation one of the most vital skills. Take this audio with you on the road, listen to it for timely advice before important meetings, and rest assured that it will provide you with the tools you need to become a more effective negotiator.

Popular creative coach Gail McMeekin, author of the best-selling The 12 Secrets of Highly Creative Women, offers a wealth of advice for the specific challenges creative women face today: thinking too small, underestimating the need for change, fearing the future, and lacking self-confidence. McMeekin combines interviews with some of today’s most successful women and her own proven success strategies to help readers transcend their “blocks” and achieve success.

Napoleon Hill's Golden Rules: The Lost Writings consists of a series of magazine articles Napoleon Hill wrote between 1919 and1923 for Success Magazine. Hill's obsession with achieving material success led him out of the poverty-stricken Appalachian Mountains and filled him with the desire to study successful people.

These articles focus on Hill's philosophy of success, drawing on the thoughts and experiences of a multitude of rags-to-riches tycoons.

The Book of Investing Wisdom is an anthology of 46 essays and speeches from the most successful, well-known investors and financiers of our time. In their own words, these legends of Wall Street share their best investment ideas and advice. Offering practical advice, strategic wisdom, and intriguing history, The Book of Investing Wisdom will inspire and motivate everyone from the professional money manager to the do-it-yourself investor to the business student.

For the last 10 years, psychologist Sam Gosling has been studying how people project (and protect) their inner selves. By exploring our private worlds (desks, bedrooms, even our clothes and our cars), he shows not only how we showcase our personalities in unexpected - and unplanned - ways, but also how we create personality in the first place, communicate it to others, and interpret the world around us.

Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.

An expert in dignity studies, Donna Hicks contributes a specific, practical guide to achieving a culture of dignity. Most people know very little about dignity, and when leaders fail to respect the dignity of others, conflict and distrust ensue. She highlights three components of leading with dignity: what one must know in order to honor dignity and avoid violating it; what one must do to lead with dignity; and how one can create a culture of dignity in any organization.

In the history of the Moody Bible Institute, founded in 1886 by shoe salesman turned revivalist Dwight Lyman Moody, Timothy Gloege finds an answer to why Christian ethics seem to go hand in hand with free-market capitalism.

In the mid-1990s, residents of Anniston, Alabama, began a legal fight against the agrochemical company Monsanto over the dumping of PCBs in the city's historically African American and white working-class west side. Simultaneously, Anniston environmentalists sought to safely eliminate chemical weaponry that had been secretly stockpiled near the city during the Cold War. In this probing work, Ellen Griffith Spears offers a compelling narrative of Anniston's battles for environmental justice.

For every corporate commander, business strategist, and market planner, Corporate Combat presents an insightful, realistic view of how competitions are won and lost - on both the military and business battlefields. In the often zero-sum contest for market share, it demonstrates how the principles of war are not only valid, but also wisely applied for greater gain.

What began as a modest start-up partnership only 25 years ago has already surpassed all the giants of contemporary capitalism. How did Microsoft achieve all of this in so short a time? Cheryl Tsang steps inside the famous culture of loyalty, the storied “maniacal work ethic”, and the hardcore world of reckless risk-taking to reveal, once and for all, exactly what makes Microsoft tick.

Conventional wisdom holds that John F. Kennedy was the first celebrity president, in no small part because of his innate television savvy. But as Kathryn Brownell shows, Kennedy capitalized on a tradition and style rooted in California politics and the Hollywood studio system. Since the 1920s, politicians and professional showmen have developed relationships and built organizations institutionalizing Hollywood styles, structures, and personalities in the American political process.

Long before there was VHS versus Betamax, Windows versus Macintosh, or Blu-Ray versus HD-DVD, the first and nastiest standards war was fought over how electricity would be transmitted around the world: alternating current (AC) and direct current (DC). The savage showdown between AC and DC changed the lives of billions of people, shaped the modern technological age, and set the stage for all standards wars to follow.

Deepwater Horizon was supposed to be the cutting edge of energy exploration: drilling 5,000 feet below the surface of the Gulf of Mexico, the $560 million rig would be indispensable in helping to solve the ongoing energy crisis. Then, on April 20, 2010, BP’s dismal safety record came home to roost.

"Give me liberty," demanded Patrick Henry, "or give me death!" Henry's words continue to echo in American history, and that quote, and the speech it comes from, remains one of the two or three known to almost every American. The other speeches that have become part of our American collective consciousness all have one theme in common: liberty.

Eighteen years after the genocide that made Rwanda international news, yet left it all but abandoned by the West, the country has achieved a miraculous turnaround. Rising out of the complete devastation of a failed state, Rwanda has emerged on the world stage yet again - this time with a unique model for governance and economic development under the leadership of its strong and decisive president, Paul Kagame. Here, Patricia Crisafulli and Andrea Redmond look at Kagame’s leadership.