Resultados Editorial "Gildan Media" en Negocios y profesiones

Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad, and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant.  

This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, and a range of new exercises. 

Today's coaches are challenged with the recurring task of weaving threads from several disciplines into a tapestry that is fit for purpose in helping their clients learn and succeed. In this sense, the coach has to become a discriminating eclectic, developing a keen sense of judgment to select which threads are best woven into the fabric and those that it would be better to simply throw away.  

If you want to grow in a slowly recovering economy...a stagnant economy...or even a declining market, your best and only plan is to steal market share from your competitors and to remain reactive to the market's needs. Grab More Market Share will teach professionals how not settle for 1% growth. Ross' research uses rock-solid case studies that teach leaders to leverage the recovery to steal 10-15% market share from competitors. 

In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and its important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to knowledge, empathy, and communication.

Although proportionally women continue to lag far behind men as CEOs and board members at major institutions, there has been a marked uptick in the number of female business leaders in recent years. Looking at the changes that have happened at Berkshire Hathaway - Warren Buffett's holding company, The Women of Berkshire Hathaway: Lessons from Warren Buffett's Female CEOs and Directors provides a unique look at the gradual shattering of the glass ceiling at one of America's top firms.

A big-picture look at how the latest trends in information management and technology are impacting business models and innovation worldwide.... With all of the recent emphasis on "big data", analytics and visualization, and emerging technology architectures such as smartphone networks, social media, and cloud computing, the way we do business is undergoing rapid change. The right business model can create overnight sensations - think of Groupon, the iPad, or Facebook.

The ability of businesses to survive and thrive often requires unconventional thinking and calculated risk taking. The key is to make the right decisions - even under the most risky, uncertain, and turbulent conditions. In the new book, Surviving and Thriving in Uncertainty: Creating the Risk Intelligent Enterprise, authors Rick Funston and Steve Wagner suggest that effective risk taking is needed in order to innovate, stay competitive, and drive value creation. 

Capitalism is under attack by leftists who want to remake the United States into a European-style welfare state. The Obama administration’s corporate bailouts, excessive spending, and sweeping expansion of government interference in the private economy are undermining our economy and the hopes and dreams of future generations. History suggests these policies - if left unchecked - will prove disastrous. The Road to Prosperity is a clarion call for a return to the principles that support economic growth, individual opportunity, and freedom.

In this entertaining behind-the-scenes account, Paul Midler tells us all that is wrong with our effort to shift manufacturing to China. Now updated and expanded, Poorly Made in China reveals industry secrets, including the dangerous practice of quality fade - the deliberate and secret habit of Chinese manufacturers to widen profit margins through the reduction of quality inputs.  

Long before the advent of conservative talk radio and Fox News, Robert Ringer was an outspoken advocate for the cause of freedom and free enterprise. In this classic work - updated for the 21st century - Ringer's basic premise is that liberty must be given a higher priority than all other objectives.  

This is not your father's financial system. Jimmy Stewart, the trustworthy, honest banker in the movie, It's a Wonderful Life, is dead. And so is his small-town bank, Bailey Savings & Loan. Instead, we're watching It's a Horrible Mess with Wall Street (aka the Vegas Strip) playing ever larger craps with our economy and our tax dollars. This audiobook, written by one of the world's most respected economists, describes in lively, humorous, simple, but also deadly serious terms the big con underlying the big game. But is also proposes a solution - Limited Purpose Banking.

What do businesspeople and entrepreneurs have in common with bikers? More than you'd suspect. The freedom of hitting the open road is a concrete extension of the need for freedom that encourages entrepreneurs to start businesses. The desire to succeed in business by doing it your own way is no different than the desire to hit the road and plot your own course on two wheels. The Biker's Guide to Business explores these parallels and offers hard-won business wisdom specially suited for business bikers who do it their way - whether out on the highways or in the corporate boardroom.

 Broke is a startling wake-up call for America and an honest accounting of what our future holds if we don't take charge and change our country for the better. If the business of America is business, then it's up to our business leaders to solve the mess we're in. Broke offers practical, nonpolitical, and nonpartisan solutions that every business leader can implement today for a better tomorrow. 

Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise.

Through the eyes of an inventor of new markets, Good Derivatives: A Story of Financial and Environmental Innovation tells the story of how financial innovation - a concept that is misunderstood and under attack - has been a positive force in the last four decades. If properly designed and regulated, these “good derivatives” can open vast possibilities to address a variety of global problems. Filled with provocative ideas and valuable lessons, this book will provide both an insightful interpretation of the last 40 years in capital and environmental markets.

An exclusive look at one of the world's most successful and controversial companies and the mysterious family behind it. 

Don't Bring It to Work explores what happens when patterns originally created to cope with family conflicts are unleashed in the workplace? This groundbreaking book draws on the success of Sylvia Lafair's PatternAware program Total Leadership Connections. Throughout the book she shows how to break the cycle of pattern repetition and offers the tools that can turn unhealthy family baggage into creative energy that will foster better workplace associations and career success. 

This is a great book and a must-listen for anyone who wants to understand the young people who are now or will soon join the workforce. It's one of the most useful value-added books about the millennial generation.

Are you experiencing a challenge that you wish to overcome? Do you want to discover your hidden survival skills? Do you have a goal you have yet to achieve? Would you like to discover your instinctive strengths? Listen to this audiobook to learn more.