Resultados Editorial "Gildan Media" en Negocios y profesiones

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

In Y-Size Your Business, Jason Ryan Dorsey, the Gen Y Guy, presents a step-by-step methodology for best employing Gen Y without investing a lot of time or money. A member of Gen Y himself, he delivers an insider's view of his generation as well as more than 50 cost-effective, ready-to-use strategies that deliver immediate measurable results.  

The secret to developing a team of high performers isn't more training but better coaching. When managers effectively coach their people around best practices, core competencies and the inner game of coaching that develops the champion attitude, it makes your training stick. With Keith Rosen's coaching methodology and proven L.E.A.D.S. Coaching Framework used by the world's top organizations, you'll get your sales and management teams to perform better - fast. 

Brought to life through real-world examples and backed by rigorous data, The Athena Doctrine shows how feminine traits are ascending - and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm. 

A legendary CEO tells the inside story of building the world's largest insurance company - and the dramatic tale of its near-destruction after he left in early 2005, as successors transformed AIG and drove it to the center of the financial crisis of 2008. 

Being a successful business owner means more than knowing one's industry and understanding the basic concepts of leadership, management, or motivation. It means being able to master many areas of business, and knowing how each of these areas relate to and build on each other. It also means understanding how those areas change as a business goes through its inevitable life cycle, and how the owner must be prepared to change with them.

After years as a consultant to some of the world's biggest brands and having owned 10 companies himself, Troy Hazard has learned crucial lessons on predicting potential business issues before you experience them. Now Troy offers you the skills to prepare your business for a better future. Along with his stories of what works, he also shares his experiences of what doesn't work. 

Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers "happy birthday". They grow their brands by involving themselves in communities. The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customers through social media. 

For the first time ever, one of the rarely discussed formulas for building wealth and achieving success in all areas is revealed in The Attractor Factor. Popular marketing and spirituality guru Joe Vitale argues that those who try hard and fail need to remake their inner beings in order to easily attract success, wealth, and happiness. Many people do the right things but get the wrong results; it's not so much what they do, as what they are inside.

The Leadership Challenge, the most trusted source on becoming a better leader, has been thoroughly updated and revised for a new generation of leaders living and working in a global environment. Building on the knowledge base of the previous books, this fourth edition is grounded in research and presents extensive interviews with a diverse group of leaders at all levels in a wide variety of organizations from around the world. The authors emphasize that the fundamentals of leadership are not a fad.

The Secret of the Seven Seeds tells of the successful entrepreneur and writer David Fischman's struggle with his out-of-control life. In this fascinating and instructive audiobook, he reveals his personal story through the fictional character Ignacio Rodriguez.

Some people are talented at speaking before audiences, some at writing books, some at leading others, some at starting businesses. We're just talented in different ways. If you want to succeed, you must first identify the areas in which you are talented and then commit to developing those talents to the fullest. This audiobook will help you do just that with 12 proven strategies for uncommon achievement, including substantiated studies and unforgettable tips.

Combining the basics of marketing with cutting-edge concepts in mind control, Vitale shows how salespeople can put customers in a special mental state in which they are more suggestible and pliant. During this "buying trance" the salesperson can help frame and position the way the customer perceives the product, leading to more sales. For daring salespeople who want to make the sale every time, these cutting-edge techniques in persuasion offer the key to incredible success.

Strong leaders at all levels within an organization are a requisite for business success. Yet the leadership pipeline—the internal architecture for growing leaders—is often broken or non-existent. This updated edition of the best-selling The Leadership Pipeline has been revised to help address the challenges of today’s business environment. Anchored in experience, it offers a tested model for planning leadership succession and development that has proven to get results.

When you think of a great business, you often think of its clients. They’re not just happy customers; they’re raving fans who’ll take time out of their day to tell you or anyone within range just how much they love that business. They’ll line up before dawn for its latest product offering, create buzz, and treat the brand as a personal status symbol. Does your business have super-fans like this? Do you want them? If so, ...And the Clients Went Wild! is your essential marketing toolbox.

How the world's leading innovators push their ideas to fruition, time and time again. Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare. According to Scott Belsky, the capacity to make ideas happen can be strengthened by anyone willing to build their organizational habits and harness the forces of community.

In Wealth, War, and Wisdom, legendary Wall Street investor Barton Biggs reveals how the turning points of World War II intersected with market performance. Biggs will help the 21st-century investor comprehend our own perilous times as well as choose the best strategies for the modern market economy.

Here is Conwell's classic inspirational speech about finding the resources to achieve all desirable things in your own community.

Without a strong grasp of performance metrics, a company can have no clear, quantitative indication of its performance improvement. Six Sigma Business Scorecard offers a unique approach to measuring performance. Listeners will learn how to track their improvements in operations and financials - and make critical adjustments if such improvements are not up to expectations - using Six Sigma. This much-needed second edition of Six Sigma Business Scorecard delivers an innovative Execution Map allowing you to implement, reap, and quantify the many advantages of Six Sigma.

Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than 50 detailed case studies and years of McKinsey experience and data, the authors, along with a group of expert contributors, tell how companies can move beyond incremental change to transform the business where the greatest value is generated - at its core.