Resultados Editorial "Brilliance Audio" en Informática y tecnología

The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy and much more.

A teenage boy goes shopping on the Internet, sees something he likes, immediately reaches his mother via cell phone, and in a few short keystrokes, types in her credit card number and gets a shiny new lacrosse stick. Thanks to technological advances, including computers, the Internet, cell phones, and satellites, today's children are faced with a world markedly more complex - and often more distracting - than that of any other preceding generation.

Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects.

A penetrating guide to artificial intelligence: what it is, what it does, and how it will change our lives. At a breathtaking pace, artificial intelligence is getting better and faster at making complex decisions. AI can already identify malignant tumors on CT scans, give legal advice, out-bluff the best poker players in the world, and, with ever-increasing skill, drive our cars.

For better or for worse, Google and social media - “Big Tech”, collectively - have become the new public square. Unfortunately, this public square has a watchful referee standing behind them, ready and waiting to blow the whistle if they veer too far from the preferred narrative. Americans have given these companies enormous power to select the information they read, share and discuss with their neighbors and friends.

Worm: The First Digital World War tells the story of the Conficker worm, a potentially devastating piece of malware that has baffled experts and infected more than twelve million computers worldwide. When Conficker was unleashed in November 2008, cybersecurity experts did not know what to make of it. Exploiting security flaws in Microsoft Windows, it grew at an astonishingly rapid rate, infecting millions of computers around the world within weeks.

In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze - remember when it seemed plausible that IBM's Watson could cure cancer? - to explain how businesses can put artificial intelligence to work now, in the real world.

Taking listeners back to the days of TaB cola, dot matrix printers, and digging through the couch for just one more quarter, Alex Rubens combines his knowledge of the tech industry and experience as a gaming journalist to conjure the wild silicon frontier of the 8-bit ’80s. 8-Bit Apocalypse: The Untold Story of Atari's Missile Command offers the first in-depth, personal history of an era for which fans have a lot of nostalgia.

Bruce Sterling delves into the world of high-tech crime and punishment in one of the first books to explore the cyberspace breaches that threaten national security. From the crash of AT&T’s long-distance switching system to corporate cyberattacks, he investigates government and law enforcement efforts to break the back of America’s electronic underground in the 1990s.

Clever and accessible, Generation Robot isn’t just for the serious, scientific reader―it’s for everyone interested in robotics and technology since their science-fiction origins. By looking back at the future she once imagined, analyzing the plugged-in present, and speculating on what is on the horizon, Terri Favro allows readers the chance to consider what was, what is, and what could be. This is a captivating book that looks at the pop-culture of our society to explain how the world works―now and tomorrow.

Whether it's Kim Kardashian uploading picture after picture to Instagram or your roommate posting a mid-vacation shot to Facebook, selfies receive mixed reactions. But are selfies more than, as many critics lament, a symptom of a self-absorbed generation? Digital native Alicia Eler's The Selfie Generation is the first book to delve fully into this ubiquitous and much-maligned part of social media, including why people take them in the first place and the ways they can change how we see ourselves.

What do computers, cells, and brains have in common? Computers are electronic devices designed by humans; cells are biological entities crafted by evolution; brains are the containers and creators of our minds. But all are, in one way or another, information-processing devices. The power of the human brain is, so far, unequaled by any existing machine or known living being. Our brains have even allowed us to develop computers that are almost as powerful as the human brain itself. Arlindo Oliveira describes how advances in science and technology could enable us to create digital minds.

News breaks all the time that hackers have attacked another company. Media outlets regularly cover cyber events. The President issues executive orders, and Congress explores cyber legislation. With all these events happening, business leaders must ask: what does this mean for my business and me?

For many, the moon landing was the defining event of the twentieth century. So it seems only fitting that Norman Mailer - the literary provocateur who altered the landscape of American nonfiction - wrote the most wide-ranging, far-seeing chronicle of the Apollo 11 mission. A classic chronicle of America's reach for greatness in the midst of the Cold War, Of a Fire on the Moon compiles the reportage Mailer published between 1969 and 1970 in Life magazine

This audiobook uncovers the biggest scientific fraud of our age. It tells the fascinating and frequently astounding story of how the massive enterprise to restructure the genetic core of the world's food supply came into being, how it advanced by consistently violating the protocols of science, and how for more than three decades, hundreds of eminent biologists and esteemed institutions have systematically contorted the truth in order to conceal the unique risks of its products - and get them onto our dinner plates.

In Spam Nation, investigative journalist and cybersecurity expert Brian Krebs unmasks the criminal masterminds driving some of the biggest spam and hacker operations targeting Americans and their bank accounts. Tracing the rise, fall, and alarming resurrection of the digital mafia behind the two largest spam pharmacies - and countless viruses, phishing, and spyware attacks - he delivers the first definitive narrative of the global spam problem and its threat to consumers everywhere.

In The Glass Cage, bestselling author Nicholas Carr digs behind the headlines about factory robots and self-driving cars, wearable computers and digitized medicine, as he explores the hidden costs of granting software dominion over our work and our leisure. Even as they bring ease to our lives, these programs are stealing something essential from us.