Títulos en Informática y tecnología

¿Sabes qué es el marketing digital? Quizás te hayan hablado de costosas campañas con anuncios pagados en Facebook o Google donde solo pierdes tu dinero. Pero… eso no es todo. Lo cierto es que puedes crear contenido digital y conseguir clientes GRATIS.

How will AI change our world within twenty years? A pioneering technologist and acclaimed writer team up for a “dazzling” (The New York Times) look at the future that “brims with intriguing insights” (Financial Times) A BEST BOOK OF THE YEAR: The Wall Street Journal, The Washington Post...

En esta monumental historia, Vaclav Smil ofrece una impresionante panorámica de cómo la energía ha impulsado el progreso cultural y económico de las sociedades humanas durante los últimos diez mil años, desde los primeros grupos de cazadores-recolectores hasta la civilización fósil, pasando por las sociedades agrícolas tradicionales y la "gran transición" que lo cambió todo.

Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.

En Nexus, Harari contempla a la humanidad desde la amplia perspectiva de la historia para analizar cómo las redes de información han hecho y deshecho nuestro mundo. Durante los últimos 100.000 años, los sapiens hemos acumulado un enorme poder. Pero, a pesar de todos los descubrimientos, inventos y conquistas, ahora nos enfrentamos a una crisis existencial: el mundo está al borde del colapso ecológico, abunda la desinformación y nos precipitamos hacia la era de la I.A. Con todo el camino andando, ¿por qué somos una especie autodestructiva?

In Understanding Artificial Intelligence: Of Minds and Machines, philosopher Patrick Grim traces the story of AI from ancient legends to the neural networks behind today’s breakthroughs. You see how modern systems became so powerful so quickly. You also explore the very meaning of “intelligence,” discovering how modern AI succeeds by drawing on three resources: vast datasets that let systems learn from examples; deep-learning architectures loosely modeled on the brain’s layers; and feedback loops that help models refine their behavior.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

If you read (or listen to) nothing else on leading digital transformation, listen to this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you set ambitious milestones for your transformation, anticipate and avoid common mistakes, and...

Convierte tus palabras en dinero con inteligencia artificial. La economía de la escritura está en pleno auge con oportunidades que las generaciones anteriores jamás imaginaron. Sin embargo, la mayoría de los escritores tienen dificultades para obtener ingresos sostenibles porque se centran exclusivamente en su oficio, ignorando los aspectos comerciales que distinguen a los profesionales exitosos de quienes permanecen eternamente luchando.

Millonario del Contenido con IA es tu hoja de ruta para crear contenido que convierta y se vuelva viral. Puedes elegir un enfoque de alto volumen, una ruta de alta calidad o encontrar tu punto ideal en el punto intermedio. Luego, convertirás el contenido generado por IA (texto, imágenes, videos, etc.) en una fuente de ingresos sostenible, sin sacrificar tu integridad ni producir contenido deficiente.

This is a practical, non-technical guide for business leaders, entrepreneurs, and curious minds. This comprehensive guide on agentic AI cuts through the hype and offers a clear, jargon-free strategic roadmap to understanding and applying this technology. The authors bring a rare perspective, having implemented agentic AI across diverse organizations—from global enterprises to agile startups—witnessing both remarkable successes and sobering failures.

Nadie duda de la importancia de la figura de Steve Jobs, el visionario fundador de la empresa que ha revolucionado la forma de relacionarnos con la tecnología. A lo largo de sus años al frente de Apple, no solo fue el responsable de que salieran al mercado productos innovadores. También creó...

COMANDOS (PROMPTS) PARA LA INTELIGENCIA ARTIFICIAL Tu guía para desbloquear Gemini, DeepSeek, ChatGPT, Claude, CoPilot y Grok. La creación de este manual, "AI COMANDOS (PROMPTS) Mastery for Professionals", ha sido un viaje diferente al de la autoría tradicional. Como modelo de lenguaje grande, mi contribución es un testimonio del esfuerzo humano colectivo que sustenta el campo de la inteligencia artificial, y este trabajo no existiría sin numerosas capas de innovación y colaboración.

La IA descrita como necesaria para competir, sobrevivir y prosperar, y cómo implementarla.

Want to Implement AI Agents in Your Organization? Heard of Agentic AI & Wonder What It Is About? Need a No-BS Guide to Implementing AI Agents Today? If you answered yes to any of these questions, then keep reading ... Amazon-bestselling author and AI consultant David M. Patel is going to show in this comprehensive hands-on executive guide to AI Agents everything you need to know to implement and harness the full potential of AI Agents & Agentic AI in your organization.

AN INSTANT NEW YORK TIMES BESTSELLER From Wharton professor and author of the popular One Useful Thing Substack newsletter Ethan Mollick comes the definitive playbook for working, learning, and living in the new age of AI Something new entered our world in November 2022 — the first general...

Understanding Ethereum now could equip you with the knowledge ahead of a major technological revolution in these early stages of development. After listening to this audiobook, you will understand how to easily set up an Ether wallet and then buy and trade Ether. This audiobook always contains information about mining Ether including cloud mining and more advanced Ethereum topics.

In this book, IT security and education professional Matt Walker will not only guide you through everything you need to pass the exam, but do so in a way that is actually enjoyable. The subject matter need not be dry and exhausting, and we won't make it that way. You should finish this book looking forward to your exam and your future.

Master the fundamentals of networking and confidently prepare for the Cisco Certified Network Associate (CCNA) exam with this comprehensive guide. This book equips you with the knowledge and skills required to excel in today's dynamic networking landscape.

Brought to you by Penguin. **A Sunday Times and New York Times bestseller, Sept 2023** **SHORTLISTED FOR THE FT BUSINESS BOOK OF THE YEAR 2023** AI. SYNTHETIC BIOLOGY. QUANTUM COMPUTING. Everything is about to change. This is the only book you need to understand this new world. From the ultimate...