Resultados Editorial "Basic Books" en Ciencia e ingeniería

The thrilling and terrifying history of genetic engineering In 2018, scientists manipulated the DNA of human babies for the first time. As biologist and historian Matthew Cobb shows in As Gods, this achievement was one many scientists have feared from the start of the genetic age. Four times in...

A New York Times–bestselling author reveals how the stories we tell ourselves, about ourselves, are critical to our lives We all know we tell stories about ourselves. But as psychiatrist and neuroscientist Gregory Berns argues in The Self Delusion, we don’t just tell stories; we are the...

Why understanding evolution—the most reviled branch of science—can help us all, from fighting pandemics to undoing racism Evolutionary science has long been regarded as conservative, a tool for enforcing regressive ideas, particularly about race and gender. But in A Voice in the Wilderness...

In Hidden Games, MIT economists Moshe Hoffman and Erez Yoeli find a surprising middle ground between the hyperrationality of classical economics and the hyper-irrationality of behavioural economics. They call it hidden games. Reviving game theory, Hoffman and Yoeli use it to explain our most puzzling behaviour, from the mechanics of Stockholm syndrome and internalised misogyny to why we help strangers and have a sense of fairness.

Two  MIT economists  show  how  game theory—the ultimate theory of rationality—explains irrational behavior   We like to think of ourselves as rational. This idea is the foundation for classical economic analysis of human behavior, including the awesome achievements of game...

A pioneering neuroscientist argues that we are more than our brains To many, the brain is the seat of personal identity and autonomy. But the way we talk about the brain is often rooted more in mystical conceptions of the soul than in scientific fact. This blinds us to the physical realities of...

A leading ecologist argues that if humankind is to survive on a fragile planet, we must understand and obey its iron laws. Over the past century, our species has made unprecedented technological innovations with which we have sought to control nature. From river levees to enormous one-crop...

A candid and practical guide to the new frontier of brain customization Dozens of books promise to improve your brain function with a gimmick. Lifestyle changes, microdosing, electromagnetic stimulation: just one weird trick can lightly alter or dramatically deconstruct your brain. In truth...

In this sequel to his prescient New York Times best seller Rise of the Robots, Martin Ford presents us with a striking vision of the very near future. He argues that AI is a uniquely powerful technology, a kind of 'electricity of intelligence' that is altering every dimension of human life, often for the better with advanced science being done by machines who can solve problems humans can not. AI has the potential to help us fight climate change or the next pandemic, but it also has a capacity for profound harm.

A beloved natural historian explores how climate change is driving evolution In Hurricane Lizards and Plastic Squid, biologist Thor Hanson tells the remarkable story of how plants and animals are responding to climate change: adjusting, evolving, and sometimes dying out. Anole lizards have...

From one of America’s top physicians, a “riveting,” “fascinating,” and “timely” (Nature) history of risk in medicine  Every medical decision—whether to have chemotherapy, an X-ray, or surgery—is a risk, no matter which way you choose. In You Bet Your Life, physician Paul A...

Storytelling, a tradition that built human civilization, may soon destroy it Humans are storytelling animals. Stories are what make our societies possible. Countless books celebrate their virtues. But Jonathan Gottschall, an expert on the science of stories, argues that there is a dark side to...

A neurobiologist reexamines the personal nature of perception in this groundbreaking guide to a new model for our senses. We think of perception as a passive, mechanical process, as if our eyes are cameras and our ears microphones. But as neurobiologist Susan R. Barry argues, perception is a...

A top cosmologist argues that physics must embrace the excluded and listen to the unheard  “A brief yet undiluted history of the most groundbreaking discoveries that have shaped our understanding of the universe, peering into the unlit horizons of its future.” ―Maria Popova, The...

The epic story and ultimate big history of how human society evolved from intimate chimp communities into the sprawling civilizations of a world-dominating species If a chimpanzee ventures into the territory of a different group, it will almost certainly be killed. But a New Yorker can fly to...

Work with data like a pro using this guide that breaks down how to organize, apply, and most importantly, understand what you are analyzing in order to become a true data ninja. From the stock market to genomics laboratories, census figures to marketing email blasts, we are awash with data. But...

Inspired by the abundance of unique personalities available on dating websites, a renowned neuroscientist examines the science of what makes you, you. David J. Linden has devoted his career to understanding the biology common to all humans. But a few years ago he found himself on OkCupid...

A respected physics professor and author breaks down the great debate over the Big Bang and the continuing quest to understand the fate of the universe. Today, the Big Bang is so entrenched in our understanding of the cosmos that to doubt it would seem crazy. But as Paul Halpern shows in Flashes...

This classic work on the rules of sex -- updated for a new generation -- is still as provocative as the day it was published, providing simple explanations for any and all questions about what happens in the bedroom. Sex isn't as complicated as we make it. In Sperm Wars, evolutionary biologist...

Life is Simple tells the remarkable story of how a thirteenth century monk's search for simplicity led to the emergence of the modern world. We begin in the turbulent times of the medieval friar, William of Occam, who first articulated the principle that the best answer to any problem is the...