Títulos en Profesionales y académicos

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise.  

Where PiHKAL focuses on a class of compounds called phenethylamines, TiHKAL is written about a family of psychoactive drugs known as tryptamines with TiHKAL being an acronym for Tryptamines I Have Known and Loved”. Like its predecessor, this book is divided into two parts. The first part of the book begins with the story of Alice and Shura, a fictionalized autobiography, which picks up where the similar section of PiHKAL left off. The book opens with the story about the DEA raid that occurred a few years after the publication of their first book, PiHKAL.

Phil Knight, o homem por trás da Nike, sempre foi uma figura envolta em mistério. Agora, neste livro franco e surpreendente, ele conta sua história. Com 50 dólares emprestados pelo pai, ele abriu em 1963 uma empresa com uma missão simples: importar do Japão tênis de alta qualidade e baixo custo. Mas o caminho até tornar a Nike uma das marcas mais emblemáticas, inovadoras e rentáveis do mundo não foi fácil, e Knight fala em detalhes dos riscos que enfrentou, dos concorrentes implacáveis e de seus muitos triunfos e golpes de sorte.

This audio edition is read by Nicholas Ralph, known for his role as James Herriot in the All Creatures Great and Small TV series. ** Now a major TV series on Channel 5 ** Since they were first published, James Herriot’s memoirs have sold millions of copies and entranced generations of animal...

Fue un político, estadista e ideólogo chino. Primer presidente de la República de China y fundador del Kuomintang, es considerado tanto en la República Popular China como en la actual República de China (Taiwán) como el padre de la China moderna.

René Descartes is one of the formative figures in Western philosophy, logic and mathematics. His famous statement: "I think, therefore I am," has become perhaps the most famous phrase in all of philosophy. Descartes’s ground-breaking writings attempted to establish unshakeable foundations of knowledge, and set a trend for subsequent Western philosophy, which has endlessly critiqued and expanded upon his ideas.

‘Lucid and damning … an absorbing – and infuriating – tale of complicity, coverup and denial’ PATRICK RADDEN KEEFE, author of EMPIRE OF PAIN A groundbreaking investigation of how the Nazis helped German tycoons make billions from the horrors of the Third Reich and World War II – and...

El cerebro de mi hermano es un relato de la evolución de un padecimiento degenerativo en el seno de una familia. Recuerdos, emociones, temores y expectativas, el singular proceso de adaptación a lo impensable, el dolor de atestiguar la extinción de un ser querido, pero también la historia compartida, los años, los lugares, las pasiones conjuntas, la apertura a la conciencia del propio final, el ajuste de cuentas inexorable con lo vivido....

Autobiografie van de grootste sportschoenenmaker ter wereld. Phil Knight richtte in 1964 samen met hardloopcoach Bill Bowerman Blue Ribbon Sports op, in het begin als distributeur voor de Japanse schoenmaker Onitsuka Tiger. Ze begonnen met een startkapitaal van slechts $1200. In 1971 ging het bedrijf verder als Nike Inc. Knight wilde het oorspronkelijk Dimension 6 noemen. Jeff Johnson, Knights eerste werknemer, verzon de naam Nike – uitgesproken als naikie.

The untold story of the mysterious company that shook the world 'Authoritative... a tale that sits at the heart of the most significant geopolitical relationship today' Financial Times 'Explosive' Sunday Times 'Groundbreaking' Dan Wang 'Riveting, robustly researched' TLS 'Essential reading'...

A professional confessional like no other, The Secret Agent plunges us into the face-paced, high-stakes and glamorous world of London's super-prime property business. Spanning the course of a year, Max - the alias of London's most exclusive property agent - guides us through the unimaginable...

Brought to you by Penguin. *#GIRLBOSS NETFLIX ORIGINAL OUT NOW* Penguin presents the unabridged, downloadable, audiobook edition of the New York Times bestselling sensation #GIRLBOSS by Sophia Amoruso, read by Sarah Jes Austell. '#GIRLBOSS is more than a book . . . #GIRLBOSS is a movement' Lena...

Gran físico italiano, es famoso principalmente por haber desarrollado la pila eléctrica en 1800, un invento que asombró al mundo entero. Hoy, en mérito a su labor, la unidad de fuerza electromotriz del Sistema Internacional de Unidades lleva el nombre de voltio en su honor desde el año 1881, y desde 1964 la UAI decidió en su honor llamarle Volta a un astroblema lunar.

Thomas Edison passed on many decades ago, but his inventions still echo loudly through time. If you watch TV, listen to your favorite songs, or simply click on the lamp next to your bed, it was Thomas Edison who brought all of these innovations into the world. Inside you will hear about Edison's early life, the electric light, the war of the currents, other inventions and projects, his final years and death, Edison's legacy, and much more.

Brought to you by Penguin. THE OUTRAGEOUS NO.1 INTERNATIONAL BESTSELLER, NOW AN OSCAR- AND BAFTA-WINNING FILM From the jungles of the trading floor to the casinos of Las Vegas, The Big Short, Michael Lewis's No.1 bestseller, tells the story of the misfits, renegades and visionaries who saw that...

O lugar da Paola Carosella sempre foi a cozinha – até que a fama, a pressão do julgamento constante e a polarização política no país que ela escolheu para viver tiraram até isso dela. Na tentativa de achar um caminho de volta, a renomada chef de cozinha e apresentadora achou as respostas que ela procurava nos livros de uma ensaísta norte-americana: M.F.K. Fisher.

"Grandi menti a confronto" è la nuova serie audio originale firmata Audible, dedicata alla divulgazione scientifica. La voce di Piergiorgio Odifreddi, matematico e scrittore, racconta e confronta le idee dei grandi pensatori che hanno segnato la Storia. Ogni episodio è dedicato a una disciplina scientifica o artistica e a due grandi protagonisti.

Esta biografia atual apresenta pela primeira vez uma visão completa dos anos de Cook na Apple—de sua contratação ainda jovem para o setor de operações até os desafios como CEO. Recheada de bastidores e entrevistas com nomes que ajudaram a moldar a empresa como é hoje, traz um vislumbre das mudanças e dos novos rumos traçados por Cook enquanto tenta alcançar seu ideal: fazer da Apple—e do mundo—um lugar melhor.

Na década de 1980, Vicente Falconi, então professor de Engenharia da UFMG, começou a cruzar o Brasil para apresentar a empresários conceitos inspirados na eficiência das companhias japonesas e que eram praticamente desconhecidos no país.

"À trente ans je me suis retrouvé sur le pavé. Viré avec perte et fracas. La raison d'être de ma vie n'existait plus. J'étais en miettes. Je ne m'en suis pas rendu compte tout de suite, mais mon départ forcé d'Apple fut salutaire..." Telle est la confession de Steve Jobs en ce matin de juin 2005 aux étudiants de l'université de Stanford. Elle résume la maturation qui s'est lentement opérée en lui. Chassé d'Apple comme un malpropre en 1985, Jobs a réussi un come-back retentissant dix ans plus tard.