Títulos en Ciencias biológicas

The Mind of the Market will change the way we think about the economics of everyday life. Drawing on research from neuroeconomics, Michael Shermer explores what brain scans reveal about bargaining, snap purchases, and how trust is established in business. Utilizing experiments in behavioral economics, Shermer shows why people hang on to losing stocks and failing companies, why business negotiations often disintegrate into emotional tit-for-tat disputes, and why money does not make us happy.

"Viaggio al centro della vita" è una guida immaginaria alla scoperta dell'epigenetica. I protagonisti di questo viaggio, narrato nella forma classica di un dialogo, sono Ulisse, un biologo molecolare, ed Efesto, un fisico un po' pazzerello. Entrambi sono in missione al centro della vita per trovare la temibile mutazione k. Trasformatisi in fotoni, entrano nel cuore del DNA in uno spazio-tempo infinito. La mutazione k, però, non si trova! Sarà Atena a condurli alla meta in un avvincente viaggio verso il mistero della vita.

How does the brain generate a conscious thought? And why does so much of our knowledge remain unconscious? Thanks to clever psychological and brain-imaging experiments, scientists are closer to cracking this mystery than ever before. In this lively book, Stanislas Dehaene describes the pioneering work his lab and the labs of other cognitive neuroscientists worldwide have accomplished in defining, testing, and explaining the brain events behind a conscious state.

I hate every wave of the ocean', the seasick Charles Darwin wrote to his family during his five-year voyage on the H.M.S. Beagle. It was this world-wide journey, however, that launched the scientists career.

Los autores del bestseller Supercerebro nos invitan modificar la predisposición genética hacia las enfermedades al cambiar nuestra dieta y nuestro estilo de vida.

For decades, alarms have sounded about declining engagement. Yet companies continue to struggle with toxic cultures, and the low productivity and unhappiness that go with them. Why is "culture" so difficult to improve? What makes so many good employees check out? Neuroscientist Paul Zak shows that innate brain functions hold the answers. It all boils down to trust. When someone shows you trust, a feel-good jolt of oxytocin surges through your brain and triggers you to reciprocate.

The Galapagos were once known to the sailors and pirates who encountered them as Las Encantadas: the enchanted islands, home to exotic creatures and dramatic volcanic scenery. In The Galapagos, science writer Henry Nicholls offers a lively natural and human history of the archipelago, charting its evolution from deserted wilderness to scientific resource (made famous by Charles Darwin) and global ecotourism hot spot.

Created by experts and authorities in the field and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for the USMLE, or if you're simply interested in obstetrics. The audio is focused and high yield, covering the most important topics you might expect to learn in a typical medical school obstetrics course. The material is accurate, up to date, and broken down into bite-sized sections. There is a Q&A and a key takeaways section following each topic to review questions commonly tested and drive home key points.

In Brain Rules for Baby, Dr. John Medina shares what the latest science says about how to raise smart and happy children from zero to five. This book is destined to revolutionize parenting. Just one of the surprises: The best way to get your children into the college of their choice? Teach them impulse control. Brain Rules for Baby bridges the gap between what scientists know and what parents practice.

In these 24 lectures, The Great Courses teams up with the Smithsonian’s National Zoo and Conservation Biology Institute, to take you behind the scenes of the animal world. Dr. Moore has crafted a wonderful introduction to zoology that brings you up close and personal with a breathtaking variety of animal species through the eyes of a trained zoologist.

Welcome to the new old age! There has never been a better time, in all of history, to grow old. But will your brain age as well as the rest of you? In her fourth engaging book about the brain, Judith Horstman presents a realistic and encouraging overview of the well-aged brain, a sobering look at what can go wrong, and the latest in what neuroscience is finding might help you - and your brain - stay healthy longer.

What foods did the human body evolve to eat, and why? How does the food we eat affect our genes and our minds? What foods are (and aren't) optimal for our everyday health? How can we use cutting-edge science to end world hunger? In these 36 lectures, get eye-opening answers to these and other perplexing questions about the evolution of the human diet and its relationship to our bodies.

Charles Darwin's theory of organic evolution-the idea that life on earth is the product of purely natural causes, not the hand of God-set off shock waves that continue to reverberate through Western society, and especially the United States. What makes evolution such a profoundly provocative concept, so convincing to most scientists, yet so socially and politically divisive? These 12 eye-opening lectures are an examination of the varied elements that so often make this science the object of strong sentiments and heated debate.

Throughout his research into memory theory, Nelson Dellis found existing memory improvement guides to be wanting - overcomplicated, dry, and stodgy. So he decided to create a book that is approachable and fun, centered on what people actually need to remember. In Remember It!, Dellis teaches us how to make the most of our memory, using his competition-winning techniques. 

Los dinosaurios, las criaturas más formidables de la Tierra, se desvanecieron hace ya sesenta y seis millones de años, pero siguen siendo uno de los misterios más intrigantes de todos los tiempos. En Auge y caída de los dinosaurios, el paleontólogo Steve Brusatte repasa la evolución de estos extraordinarios seres mientras nos hace partícipes de sus apasionantes expediciones alrededor del mundo y sus recientes descubrimientos, que ponen en entredicho todo cuanto creíamos saber sobre la evolución de los dinosaurios.

Encuentra las respuestas a todas las preguntas relacionadas con tus pensamientos, tus emociones, en síntesis: con la forma maravillosa en que funciona tu cerebro. ¿Por qué sientes celos, ansiedad, angustia? ¿Sabías que existen áreas cerebrales de la fidelidad? ¿Sabes qué le sucede a tu cerebro cuando te enamoras? ¿Sabías que algunas neuronas sí pueden regenerarse? Eduardo Calixto, colaborador de Martha Debayle en W Radio y destacado experto en Neurociencias, te explica de manera clara y práctica el funcionamiento de tu cerebro y su papel en tu vida diaria.

A deep exploration of the neuroscience behind manifestation, with a six-part plan for realizing your dreams “Powerful and profound . . . James Doty explains how intention is manifested in the brain and offers six steps each of us can use to create the life we want.”—Arianna Huffington...

La sabiduría no se puede enseñar ni comprar. Cada cual debe, a imitación de la flora, fabricar su propio alimento espiritual. El proceso de elaboración de ese saber práctico bien podría llamarse «Filosíntesis». He ahí la manera de responder a la pregunta filosófica por excelencia: ¿cómo vivir de la mejor manera posible? Lo cierto es que tanto plantas como humanos crecemos buscando la luz.

Noi italiani ci raccontiamo, come altre nazioni moderne, di appartenere a un territorio ben definito, a una cultura coesa, a una storia lineare fatta di antenati che hanno vissuto per millenni nella nostra penisola comportandosi più o meno come continuiamo a fare noi oggi. Le innovazioni tecnologiche degli ultimi vent'anni, per esempio, ci hanno permesso di scoprire che la maggioranza dei nostri antenati neanche era in Italia fino a 5000 anni fa o che le piante e gli animali che ci circondano hanno viaggiato attraverso continenti prima di radicarsi qui.

Written by experts and authorities in the field and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for the USMLE, or if you're simply interested in the subject. The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical medical school Human Anatomy course. Included are both capsule and detailed explanations of critical issues and topics you must know to master the course.