Títulos en Ingeniería

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

In Authentic Portraits, photographer Chris Orwig teaches you that the secret to creating meaningful portraits is simple: curiosity, empathy, kindness, and soul...plus a bit of technique. While Chris spends significant time on the fundamentals of “getting the shot” - working with natural light, nailing focus, dialing in the correct exposure, effectively posing and directing the subject, intentionally composing the frame - he also passionately discusses the need for personal development, creative collaboration, and connection with the subject.

Innovation influences the market and its operators, especially about competition conditions. One of the most significant technological advances relates to the possibility of capturing a huge amount of information and processing them rapidly: two of the main features that make up the phenomenon known as big data. This not only entails the emergence of specialized operators in these activities, but also makes a "data economy" possible.

Bitcoin, a technological breakthrough quietly introduced to the world in 2008, is transforming much more than finance. Bitcoin is disrupting antiquated industries to bring financial independence to billions worldwide. In this book, Andreas explains why bitcoin is a financial and technological evolution with potential far exceeding the label "digital currency."

Sailing across the Pacific, the battle-scarred heavy cruiser USS Indianapolis had just delivered a secret cargo that would trigger the end of World War II. Heading westward, she was sunk by a Japanese submarine. In 12 minutes, some 300 men went down with her. More than 900 other spent four horrific days and five nights in the ocean with no water to drink, savaged by a pitiless sun and swarms of sharks. Incredibly, no one knew they were there until a navy patrol plane accidentally discovered them. In the end, only 316 crewmen survived. How could this have happened - and why?

In an era of seemingly instant change, it's easy to think that today's revolutions - in communications, business, and many areas of daily life - are unprecedented. Today's changes may be new and may be happening faster than ever before. But our ancestors at times were just as bewildered by rapid upheavals in what we now call “networks” - the physical links that bind any society together.

In June 2011, Julian Assange received an unusual visitor: the chairman of Google, Eric Schmidt, arrived from America at Ellingham Hall, the country residence in Norfolk, England where Assange was living under house arrest. For several hours the besieged leader of the world’s most famous insurgent publishing organization and the billionaire head of the world’s largest information empire locked horns.

The story of human civilization can be read most deeply in the materials we have found or created, used or abused. They have dictated how we build, eat, communicate, wage war, create art, travel, and worship. Some, such as stone, iron, and bronze, lend their names to the ages. Others, such as gold, silver, and diamond, contributed to the rise and fall of great empires.

Technology - at least in theory - is improving our productivity, efficiency, and communication. The one thing it's not doing is making us happier. We are experiencing historically high levels of depression and dissatisfaction. But it doesn't have to be that way. Technology can drive - not diminish - human happiness.

This second revised and updated edition of the 1944 classic, narrated by the author James G. Skakoon, serves as a crucial compilation of “house rules”, or a professional code. It addresses three areas: what the beginner needs to learn at once; “laws” relating chiefly to engineering executives; and purely personal considerations for engineers. This new volume is a must for those entering the engineering field or those interested in improving their professional effectiveness.

"This colorful page-turner puts artificial intelligence into a human perspective. Through the lives of Geoff Hinton and other major players, Metz explains this transformative technology and makes the quest thrilling." —Walter Isaacson, author of The Code BreakerRecipient of starred reviews in...

The director of the Forensic Science Program at Pennsylvania State University, Professor Robert C. Shaler leads a comprehensive study of the intricacies of an intriguing, and always topical, science. In these lectures, Shaler imparts a clear understanding of crime scene investigation, from archiving the scene to the presentation of evidence in court proceedings. Covering everything from fingermarks and bloodstains to 3-D imaging and microbial forensics, the course is an essential guide for anyone intrigued by this riveting subject.

Getting to the good solutions of complex management challenges can make the difference between fulfillment and frustration for teams, and, ultimately, the success or failure of companies. Will Larson's An Elegant Puzzle orients around the particular challenges of engineering management - from sizing teams to technical debt to succession planning - and provides a path to the good solutions.

We live in a factory-made world: modern life is built on three centuries of advances in factory production, efficiency, and technology. But giant factories have also fueled our fears about the future since their beginnings, when William Blake called them "dark Satanic mills". Many factories that operated over the last two centuries - such as Homestead, River Rouge, and Foxconn - were known for the labor exploitation and class warfare they engendered, not to mention the environmental devastation caused by factory production.

Saindo do clichê dos livros teóricos e cheios de conceitos incompreensíveis ao público leigo, Kai-Fu Lee, fundador da Google China e autor do best-seller Inteligência artificial, e Chen Qiufan, um dos grandes nomes do sci-fi, apresentam ao leitor dez contos que mostram de forma divertida concepções que podem se tornar uma realidade até 2041. Ainda que alguns deles pareçam saídos de um filme de ficção científica, outros serão facilmente reconhecidos pelo leitor como parte do seu cotidiano.

In our age of accelerating progress in so many fields, it’s easy to lose sight of the underlying innovation that makes the data analytics revolution possible. These 24 lectures introduce you to the key concepts, methods, and accomplishments of this versatile approach to problem solving. You need no expertise in mathematics to follow this exciting story. Tim Chartier, professor of mathematics and computer science, explains the basic computational techniques used in data analytics, but his focus is on how these ideas are applied and the amazing results they achieve.

Shannon Vallor makes a wide-ranging, prophetic, and philosophical case for what AI could be: a way to reclaim our human potential for moral and intellectual growth, rather than lose ourselves in mirrors of the past. Rejecting prophecies of doom, she encourages us to pursue technology that helps us recover our sense of the possible, and with it the confidence and courage to repair a broken world. Vallor calls us to rethink what AI is and can be, and what we want to be with it.

PFO short for (Please F*ck Off), traces a life shaped by work, family, and the consequences that arrive long after decisions are made. Moving through industrial plants, marriage, friendships, and loss, it reflects on ambition, failure, grief, and the quiet persistence required to keep going. Written with blunt honesty and a dry, sometimes dark humor, it is less about redemption than about reckoning, and about learning how to live with what remains when there are no clean endings.

Some roads carry traffic. Others carry a nation. Across America, a small number of highways and transportation corridors do far more than connect communities. They move energy, support military readiness, provide access to critical minerals, sustain remote economies, carry telecommunications infrastructure, and connect the nation to places of strategic importance. Yet the way America funds its highways does not always recognize that difference. Roads That Matter examines the growing gap between how the United States builds nationally important infrastructure and how it maintains it.

This audiobook is narrated by an AI Voice. Imagine your quotes almost write themselves. You spot mistakes on the jobsite before they become expensive. And your machines tell you when they need maintenance – not earlier, not later. That is exactly what AI enables in the trades. No hype. But...