Resultados Editorial "Audible Studios" en Dinero y finanzas

The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns - all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.

A simple and accessible plan for success, based on seven scientifically tested steps that really work. We're often told to dream big, the sky's the limit and that nothing is impossible. While it is undoubtedly good advice to set yourself goals that have the potential to make you and those around you healthier and happier, how to reach those goals is often less clear. From getting fit or securing a new job to becoming a better manager or parent, simply setting your mind to something will rarely get you where you want to be.

Despite being immensely popular - and immensely lucrative - education is grossly overrated. In this explosive book, Bryan Caplan argues that the primary function of education is not to enhance students' skill but to certify their intelligence, work ethic, and conformity - in other words, to signal the qualities of a good employee.

Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?

Rule #1 begins with the foundation of Mike’s entire system, the one condition that must be met before you even think about investing. It then reveals nine other rules Mike’s system follows to produce its uncanny 80 percent win rate picking stocks… and to generate returns almost three times better than the market. Rule #1 is a must-listen-to investing guide for anyone struggling to profit in today’s volatile market.

Paul Collier reveals that 50 failed states - home to the poorest one billion people on earth - pose the central challenge of the developing world in the 21st century. The book shines much-needed light on this group of small nations, largely unnoticed by the industrialized West, that are dropping further and further behind the majority of the world's people, often falling into an absolute decline in living standards.

By the winner of the 1988 Nobel Prize in Economics, an essential and paradigm-altering framework for understanding economic development - for both rich and poor - in the 21st century. Freedom, Sen argues, is both the end and most efficient means of sustaining economic life and the key to securing the general welfare of the world's entire population. Releasing the idea of individual freedom from association with any particular historical, intellectual, political, or religious tradition, Sen clearly demonstrates its current applicability and possibilities.

This unique and fundamentally liberating book shows us that examining our attitudes toward money - earning it, spending it, and giving it away - can offer surprising insight into our lives, our values, and the essence of prosperity. Lynne Twist, a global activist and fundraiser, has raised more than $150 million for charitable causes. Through personal stories and practical advice, she demonstrates how we can replace feelings of scarcity, guilt, and burden with experiences of sufficiency, freedom, and purpose. In this Nautilus Award-winning book, Twist shares from her own life, a journey illuminated by remarkable encounters with the richest and poorest.

In this eloquent challenge to the reigning wisdom on globalization, Dani Rodrik reminds us of the importance of the nation-state, arguing forcefully that when the social arrangements of democracies inevitably clash with the international demands of globalization, national priorities should take precedence. Combining history with insight, humor with good-natured critique, Rodrik’s case for a customizable globalization supported by a light frame of international rules shows the way to a balanced prosperity as we confront today’s global challenges in trade, finance, and labor markets.

This powerful, unsettling book gives us a rare glimpse behind the closed doors of global financial institutions by the winner of the 2001 Nobel Prize in Economics. When it was first published, this national best-seller quickly became a touchstone in the globalization debate. Renowned economist and Nobel Prize winner Joseph E. Stiglitz had a ringside seat for most of the major economic events of the last decade, including stints as chairman of the Council of Economic Advisers and chief economist at the World Bank.

Analyzing the political and banking history of the United Kingdom, the United States, Canada, Mexico, and Brazil through several centuries, Fragile by Design demonstrates that chronic banking crises and scarce credit are not accidents due to unforeseen circumstances. Rather, these fluctuations result from the complex bargains made between politicians, bankers, bank shareholders, depositors, debtors, and taxpayers.

Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.

The international best seller - don't compete without it! A major best seller in Japan, Financial Times top-ten book of the year, Book-of-the-Month Club best seller, and required reading at the best business schools, Thinking Strategically is a crash course in outmaneauvering any rival. This entertaining guide builds on scores of case studies taken from business, sports, the movies, politics, and gambling. It outlines the basics of good strategy-making and then shows how you can apply them in any area of your life.

Many blame today's economic inequality, stagnation, and political instability on the free market. The solution is to rein in the market, right? Radical Markets turns this thinking - and pretty much all conventional thinking about markets, both for and against - on its head. The book reveals bold new ways to organize markets for the good of everyone.

Benjamín Franklin dijo: “En este mundo solo tenemos dos cosas seguras: la muerte y pagar impuestos”, para nuestra suerte sólo tendremos que morir una vez, pero, lamentablemente, pagar impuestos es algo que haremos durante el resto de nuestras vidas... En este audiolibro aprenderás las cosas que todos los contribuyentes deberíamos de saber, por ejemplo: ¿cómo inscribirse ante el SAT?, ¿qué régimen elegir?, ¿cómo calcular tus impuestos a pagar?, ¿cómo realizar el pago de tus impuestos? y más...

La diversidad, si se gestiona de forma adecuada, contribuye a que las organizaciones se nutran de las diferencias individuales para que actúen de forma conjunta en proyectos comunes. Hay que integrar las diferencias para crear verdaderos grupos de aspiración en sociedades que funcionan ya de forma colaborativa.

The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.

O ciclo de vida das corporações é muito similar ao ciclo humano—há fases singulares de crescimento e de declínio. Por isso, assim como precisamos aprender a lidar com os estágios da vida, as empresas também devem se adaptar a momentos de transformação. Com base em décadas de estudos com o objetivo de desmistificar as finanças corporativas, o professor Aswath Damodaran, maior especialista do mundo em valuation, nos mostra que é possível otimizar a gestão e as decisões de investimentos.

「推し活も、趣味も、やめなくていい！」 お金のプロ兼・ガチの散財家が教える、我慢ゼロの資産形成術 「将来が不安だから、節約しなきゃ……」 そう思って、大好きな趣味や推し活を我慢していませんか？ 安心してください。

Renomados observadores da economia e da sociedade brasileiras refletem sobre os trinta anos da moeda que mudou os rumos do país. Composto por textos escritos no calor dos acontecimentos, quase todos por ocasião de aniversários do Real, cada qual com seu ângulo, seu timbre e sua voz, 30 anos do Real procura refletir as angústias de um instante no tempo.