Títulos en Comercio electrónico

The only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early adopter Gilly Smith. From This American Life's Ira Glass and George the Poet to the teams behind My Dad Wrote a Porno and Table Manners with Jessie Ware, this practical book is packed full of exclusive, behind-the-scenes advice and informative, inspiring stories that will teach you how to tell the greatest stories in the world. 

Are you ready to take your social media game up a notch and create real impact for your business? Peter Voogd, author of 6 Months to 6 Figures and founder of the prestigious Game Changers Academy, talks with business experts like Amy Porterfield, Gerard Adams, and more about the ultimate social media strategies that helped build their multimillion-dollar businesses. Find out the importance of growth on platforms like YouTube, how to create engaging content for your key audiences, and building a cohesive brand.

In 1998, when Amazon.com began to recruit employees, they gave temp agencies a simple directive: send us your freaks. Mike Daisey -- slacker, onetime aesthetics major -- fit the bill. His subsequent ascension, over the course of twenty-one dog years, from lowly temp to customer service...

“A perfectly executed, exquisitely reported parable of the Internet age and the wild, mad adventure that is start-up culture.”—Charles Duhigg Fortune, mania, genius, philanthropy—the Pulitzer Prize–winning author of Mountains Beyond Mountains presents an “expertly reported [and]...

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why...

The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a...

3D Robotics co-founder and bestselling author Chris Anderson takes you to the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and...

Penguin presents the audiobook edition of Blockchain Revolution by Don and Alex Tapscott, read by John Chancer. 'This book has had an enormous impact' Satya Nadella, CEO, Microsoft 'Spectacular. Mind-blowing in its expansiveness and profundity' Steve Wozniak, co-founder of Apple 'Iconic' Clay...

Penguin presents the audiobook edition of Lost and Founder written and read by Rand Fishkin. Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy...

Penguin presents the audiobook edition of Subscribed by Tien Tzuo and Gabe Weisert, read by Dan Woren with an introduction read by Tien Tzuo. Includes a bonus PDF of illustrations. Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services...

An engrossing, insider’s account of how a teacher built one of the world’s most valuable companies—rivaling Walmart & Amazon—and forever reshaped the global economy. In just a decade and half Jack Ma, a man from modest beginnings who started out as an English teacher, founded and built...

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world. Gary Vaynerchuk—the inspiring and unconventional...

New York Times Book Review Editor’s Choice SHORTLISTED FOR THE 2015 FINANCIAL TIMES AND MCKINSEY BUSINESS BOOK OF THE YEAR A New York Times technology and business reporter charts the dramatic rise of Bitcoin and the fascinating personalities who are striving to create a new global money for...

Crush It! 2.0: The Audiobook: Read by Gary Vaynerchuk, this audiobook version contains additional material not found in the bestselling hardcover edition. Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that...

The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success

Capitalismo digital te enseñará cómo aprovechar la tecnología y las plataformas actuales para convertir tus habilidades, tiempo y creatividad en ingresos. Siempre bajo tus propios términos.

Erfolgreich nebenberuflich gründen: Wie du aus deiner Idee ein echtes Business machst, ohne deinen Job zu kündigen. Der ehrliche Praxisleitfaden für alle, die mehr wollen aber nicht alles aufgeben wollen, und ihre Selbstständigkeit starten, ein Kleingewerbe gründen oder langfristig ein erfolgreiches Unternehmen aufbauen möchten. Was wäre, wenn du eine erfolgreiche Unternehmensgründung starten könntest, ohne deinen sicheren Job zu kündigen? Ohne klassischen Businessplan, ohne riesiges Budget und ohne Startup-Buzzwords?

'We don't have budgets to hire a chief marketing officer'. 'While I understand marketing, this digital marketing is not my cup of tea.' 'How do I know that the digital marketing agency I have hired is not taking me for a ride.' How many times have you heard these statements from start-up...

Get Found is a straightforward, no-fluff guide that empowers entrepreneurs to flip the script: instead of chasing, start attracting. Learn how to use search engine optimization (SEO) not just as a technical tool, but as a trust-building strategy that makes you the obvious choice in your market. The result? A business that works for you 24/7, even when you close your laptop.

The auto industry isn’t being disrupted. It’s being rewritten. And the retailers who succeed will be the ones willing to rethink how their business actually works. For decades, dealerships relied on momentum, personalities, and tradition. Today’s customer expects something different. They want clarity instead of confusion, progress instead of friction, and confidence throughout the process—whether they’re online, in the showroom, or moving between the two.