Títulos en Comercio electrónico

Practical Digital Marketing for Beginners is a clear, grounded introduction to digital marketing for listeners who want to understand how online marketing actually supports real business goals. Instead of trends, hype, or shortcuts, this book focuses on fundamentals—helping beginners learn how digital channels work together to build visibility, trust, and meaningful customer relationships over time.

Digital Marketing Fundamentals is a clear, practical guide for anyone who wants to understand how digital marketing truly works—without jargon, hype, or unrealistic promises. Designed especially for beginners, this book explains the core ideas behind online visibility, audience connection, and long-term digital growth in a calm, structured, and easy-to-follow way.

The Customer Journey Explained is a beginner-friendly guide to understanding how people move from first awareness to genuine engagement in the digital world. It breaks down the customer journey into simple, manageable stages—helping listeners communicate with clarity, reduce overwhelm, and guide audiences forward with confidence. This book explains how awareness, interest, and engagement work together as a natural progression rather than a complex funnel.

Many small business owners struggle with digital marketing not because they lack effort, but because they lack a clear structure. The Practical Digital Marketing Blueprint is designed to remove guesswork by offering a calm, organized approach to building and managing an online presence that actually fits real-world schedules.

Wissen Ihre Kunden, dass es Sie gibt? Oliver Pott und Jan Bargfrede zeigen Ihnen, wie Sie mit Ihrem Wissen ein eigenes Internet-Business aufbauen. Sie erfahren, wie Sie in nur vier Schritten Ihr Wissen kartieren, seinen wertvollsten Kern freilegen und die ersten Kunden gewinnen. Selbstständige und Freiberufler lernen, wie sie ein Dauereinkommen durch digitale Abomodelle generieren und mit geschicktem Funnel-Marketing Kunden auf sich aufmerksam machen und langfristig an sich binden.

Do you want to learn about business intelligence but don't feel like reading a boring textbook? In the modern business world, the pace of action continues to quicken. Businesses need to be able to get actionable insights from their data in order to make the right decisions to act rapidly and effectively. In this audiobook, you will be introduced to the concept of business intelligence.

The New Science of Customer Relationships: Delivering the One-to-One Promise with AI is a science-based and insightful new approach to integrating the latest generative AI technologies into your company's customer communications. Analytics and marketing experts Thomas Davenport and Jim Sterne walk you through the technology and tools you need to understand, the data you need to collect, the processes you need to implement, and the ethics you need to observe to build an industry-leading customer relationship framework.

¡Más de mil millones de usuarios están en Facebook! ¿Eres empresa? ¡Te enseñamos a aprovecharlo! Se acabó eso de: "las redes sociales están de moda". Hoy, muchas personas en el mundo tienen una cuenta en esta red social y las empresas ya se están beneficiando de este fenómeno. En...

Whether you are looking to boost your visibility and traffic, master Facebook advertising, or know the best strategies for getting powerful results, this audiobook will give you everything you need to master Facebook marketing. Make yourself visible to the billions of Facebook users. Before you can sell anything, you must first capture the attention of your target audience. You want to find a way to target your ideal customers with a well-placed, strategically formulated message that can stop your customers in their tracks and cause them to sit up and take notice.

Shopify is a platform that allows you to create an online store and sell your products or services online. With Shopify, you can create a professional-looking website and manage your sales and orders from a single dashboard. This audiobook covers important information like setting up and customizing your store, marketing and scaling your business. Whether you're a complete beginner or an experienced entrepreneur, you'll learn how to take advantage of Shopify's powerful features to create a professional and user-friendly online store.

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of "Crush It!" and "The Thank You Economy" with a fresh spin, "Jab, Jab, Jab, Right Hook" is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition.

O Marketing 6.0 rompeu os limites do convencional ao nos introduzir no fascinante mundo do metamarketing. Praticado por meio de várias tecnologias de ponta como inteligência artificial e realidade aumentada, esse modelo proporciona uma experiência mais interativa e imersiva para o cliente, tanto no espaço físico quanto no digital. Neste audiolivro, Kotler, Kartajaya e Setiawan mostram maneiras de integrar essa nova abordagem com as mudanças drásticas de comportamento que vêm sendo observadas no consumidor e explicam o que se deve fazer para que uma empresa continue relevante nesse contexto.

El plan de marketing digital centra los esfuerzos y recursos en el público objetivo para un rápido crecimiento comercial. Lejos del marketing tradicional, lo que da poder a estas estrategias es la personalización, que permiten resultados sorprendentes con un presupuesto reducido.

El autor articula las complejidades técnicas y teóricas detrás de la moneda digital, y ofrece un análisis crítico de su potencial para reconfigurar las dinámicas económicas globales. Desde la electrónica y la informática hasta las tensiones geopolíticas y las crisis financieras, teje una argumentación que desentraña el fenómeno del bitcoin, a la vez que plantea preguntas fundamentales sobre el futuro de nuestra economía digitalizada y las estructuras de poder.

Digital marketing can feel overwhelming for beginners, but it doesn’t have to be. Navigating Digital Marketing Today offers a clear, approachable introduction to how modern digital marketing works, why it matters, and how anyone can begin using it with confidence. Written in simple language, this book removes jargon and replaces confusion with clarity.

Digital Marketing Strategy Explained is a clear and structured guide for beginners who want to understand how digital marketing fits together as a complete system. Instead of treating marketing as a collection of disconnected tactics, this audiobook explains how planning, execution, and evaluation work together to support real business goals in a calm and logical way. The audiobook walks listeners through defining clear objectives, understanding their audience, crafting meaningful messages, and choosing the right digital channels without overwhelm.

The metaverse is no longer a distant idea—it's unfolding now, powered by AI, big data, and immersive digital ecosystems. It's changing how we work, interact, and create value, offering unparalleled opportunities but also competitive pressures. In Building a Thriving Future, Harvard researcher...

The rules of marketing and brand building have fundamentally changed. The most successful brands today aren't necessarily the ones with the biggest marketing budgets. A multi-million-dollar ad campaign isn't worth what it once was, and progressive marketers know that and have adopted different...

Generación M. Marketing total: ¿El Neuromarketing realmente funciona? ¿El Neuromarketing realmente funciona? Storytel Talks con Moises Nathan Jaime Cielak...

Put customers at the core of your business. If you listen to nothing else on marketing, listen to this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.