Títulos en Comercio electrónico

World-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful work, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices.

Leaders already know that the classic approach to strategy - analyze, plan, execute - is losing relevance. But they don't yet know what replaces it. As everyone and everything becomes more interconnected and digitized, how do you operate, compete, and win? Ming Zeng, the former chief of staff and strategy adviser to Alibaba Group's founder, Jack Ma, explains how the latest technological developments, such as artificial intelligence, machine learning, the mobile internet, and cloud computing, are redefining how value is created. 

Brought to you by Penguin. *Narrated by Seth Godin* #1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless...

Build your confidence, increase your value, and make a lasting impact—a brand authenticity expert shares her most powerful secrets. Everyone in marketing is talking “authenticity.” Which means making a personal or professional brand should be simpler than ever, right? What could be easier...

El amor entra por los ojos entonces ponle atención al diseño de tus campañas, ya que un gran producto con una mala imagen puede ser la diferencia entre el éxito y el fracaso...

"Nos encontramos en la era de la influencia. Nuestras decisiones de compra y la elección de productos y servicios están constantemente influidas por nuestros amigos, familiares, la comunicación de las propias marcas y cientos de influencers con los que interactuamos en...

Do you want to learn about business intelligence but don't feel like reading a boring textbook? In the modern business world, the pace of action continues to quicken. Businesses need to be able to get actionable insights from their data in order to make the right decisions to act rapidly and effectively. In this audiobook, you will be introduced to the concept of business intelligence.

The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless. In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal—and that work.

Marketing with AI For Dummies is your introduction to the revolution that's occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You'll also learn to manage SEO and customer personalization with powerful new technologies.

You're doing the work of a media company with the resources of one person. Filming, scripting, editing, posting, engaging, analyzing, monetizing — and somewhere around hour twelve of the week, the same thought surfaces: there has to be a better way to do this. There is. But it's not another content calendar. Not a better editing workflow. Not a list of ChatGPT prompts to speed up your captions. It's the system nobody told you was possible to build alone. AI Content Machine delivers the operating system for a one-person content business.

Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.

An Ear-Catching Blueprint for Passive Income Struggling to find practical, real-world advice amid all the “get-rich-quick” hype? This engaging audiobook cuts through the noise to guide you step by step toward steady, diversified revenue—whether from real estate, online projects, or creative endeavors. It merges authentic examples with proven tactics, so you know exactly how to structure your cash flow, protect your assets, and keep growing for the long haul.

Generación M. Marketing total: ¿Cómo dar un Servicio WOW? La importancia de brindar servicios extraordinarios para fidelizar clientes. De Moises Nathan Jaime Cielak Eychenbaum...

Ingresos pasivos emprendedor: 23 ideas de ingresos pasivos para ganar más de $5,000 mensuales es su guía completa para transformar sus sueños de prosperidad financiera en realidad. Ya sea que sea un emprendedor experimentado o recién esté comenzando, este libro lo ayudará a alcanzar sus objetivos y deseos de creación de riqueza.

In "How to Get Rich with A.I," Wendy Robbins is here to show you how to turn those robots into your personal money-making minions. This book is perfect for people wanting to make money with A.I or you just want to make money, or make money with Chatgpt.

Turn ChatGPT into a Cash Machine goes beyond superficial promises by providing you with proven strategies to build a sustainable work-from-home venture. Additionally, this book unlocks the immense potential of ChatGPT and helps you transform your WFM experience into a profitable and fulfilling journey.

Das nächste große Ding! Sie hat 800 Millionen aktive Nutzer pro Monat und ist die meistgedownloadete App im ersten Quartal 2020. Tik Tok ist mit knapp 2 Milliarden Downloads weltweit das aktuell am schnellsten wachsende soziale Netzwerk überhaupt. Tik Tok wächst somit deutlich schneller als Instagram, Facebook und Co. Einzig und alleine Whatsapp wurde im letzten Jahr öfter aus dem App Store heruntergeladen als Tik Tok. Warum haben diese Plattform aber dennoch viele Leute noch nicht auf dem Schirm?

Nowadays everybody is talking about positioning. Positioning is the most important aspect in business. And they are right. On the other hand, most of those people just talk about the expert in the niche. But that's only one possibility to position yourself. There are many other ways for positioning in order to reach a wider target group. Especially in view of automation in the internet, there is a whole new range of possibilities out there. And if you don't take advantage of them, you'll never be able to grow in the internet.

Blockchains are new technology layers that rewire the Internet and threaten to side-step older legacy constructs and centrally served businesses. At its core, a blockchain injects trust into the network, cutting off some intermediaries from serving that function and disrupting how they operate. Metaphorically, blockchains are the ultimate non-stop computers. Once launched, they never go down, and offer an incredible amount of resiliency. The Business Blockchain charts new territory in advancing our understanding of the blockchain by unpacking its elements like no other before.

How would you like to start making lots of money on the Internet? Let expert Joe Vitale, "The Buddha of the Internet", and online guru Jillian Coleman Wheeler enlighten you and lead you towards the path of prosperity in Your Internet Cash Machine. They will show you how you can rake in astronomical profits using a little business know-how and the power of the Internet.