Resultados Editorial "Audible Studios" en Economía

Le premier livre sur le "Marketing Vidéo", tendance majeure du marketing. La vidéo est en train de devenir le format incontournable pour faire parler d'une marque ou d'une entreprise. Une étude Cisco estime que la vidéo représentera 82 % du trafic global d'Internet d'ici 2020, contre 70 % en 2015. Quant aux dépenses en publicité vidéo sur Internet, elles devraient passer de 9,90 milliards de dollars en 2016 à 28,08 milliards de dollars en 2020. Mais, concrètement, comment réaliser une vidéo de qualité à moindres coûts, et le plus simplement possible ?

Incarnée par Emmanuel Macron et Édouard Philippe, une nouvelle noblesse d'État dirige la France. Une "caste" de hauts fonctionnaires plus que jamais minée par l'entre-soi et les conflits d'intérêts. Ils exploitent leurs carnets d'adresses pour faire fortune comme banquiers d'affaires, consultants ou lobbyistes. Ils bénéficient du démembrement de l'État qu'ils ont eux-mêmes organisé. Ils se répartissent des postes très lucratifs en multipliant les établissements publics inutiles. Et parviennent à masquer leurs échecs, même les plus graves. Par quel miracle ?

L'économie est une mythologie qui désenchante le monde : plus que jamais "lugubre", elle pollue le débat public de ses fausses certitudes et empoisonne l'esprit démocratique. Les mythes économiques contemporains ont pour fonction principale de détourner l'attention des citoyens des véritables enjeux dont ils devraient se soucier et débattre. Nos mythologies économiques sont des mystifications politiques.

Face à la montée des indignations dans un contexte de crise financière mondiale, le célèbre Prix Nobel d'économie Joseph E. Stiglitz explique pourquoi le système économique actuel ne fonctionne plus pour la grande majorité de la population, pourquoi l'inégalité s'aggrave de façon considérable et quelles en sont les conséquences. Son fil conducteur est clair : l'inégalité a un prix, elle est à la fois la cause et la conséquence de la faillite du système politique et elle alimente, au sein du système économique, une instabilité et une inefficacité qui l'aggravent à leur tour.

La crise mondiale, Joseph E. Stiglitz, Prix Nobel d'économie, l'avait annoncée. Le marché roi, l'obsession du court terme, les déréglementations, la libre circulation des capitaux en sont les principaux responsables. Mais il est temps désormais d'étudier les causes fondamentales du désastre : d'après Joseph E Stiglitz, la crise n'est en effet pas exclusivement financière, et ses répercussions économiques ne peuvent dissimuler qu'il s'agit en vérité de la faillite d'un système conjuguée à une crise morale.

Une plongée sans précédent dans les eaux troubles du "quatrième pouvoir" ! Aude Lancelin, ancienne directrice adjointe de L'Obs et de Marianne, raconte de l'intérieur un système médiatique français à la dérive... et en miroir, une gauche en pleine déliquescence qui a perdu tous ses repères. Un an avant une élection présidentielle, la "numéro deux" du plus célèbre hebdomadaire de la gauche française est brutalement licenciée.

We Sell Drugs is a study grounded in the transnational geography and political economy of the coca-leaf and coca-derived commodities market stretching from Peru and Bolivia into the United States. More than a narrow biography of one famous plant and its equally famous derivative products - Coca-Cola and cocaine - this audiobook situates these commodities within the larger landscape of drug production and consumption. Examining efforts to control the circuits through which coca traveled, Suzanna Reiss provides a geographic and legal basis for considering the historical construction of designations of legality and illegality.

The book also argues that the legal status of any given drug is largely premised on who grew, manufactured, distributed, and consumed it and not on the qualities of the drug itself. Drug control is a powerful tool for ordering international trade, national economies, and society's habits and daily lives. In a historical landscape animated by struggles over political economy, national autonomy, hegemony, and racial equality, We Sell Drugs insists on the socio-historical underpinnings of designations of legality to explore how drug control became a major weapon in asserting control of domestic and international affairs.

Lloyd Constantine began his career in legal services, representing impoverished clients in civil rights and constitutional cases. Decades later, he would make headlines for representing retailers and consumers against a cartel that undermined one of the fundamental tenets of commerce in America: competition. A man who thrives on competition himself, Constantine now gives us the insider's story on the biggest antitrust lawsuit in history - a case that pitted his small firm against financial-industry giants Visa and MasterCard, along with Clifford-Chance, the largest law firm in the world.

Plastic surgery has become the answer for many Americans, and in American Plastic sociologist Laurie Essig explores how we arrived at this particular solution. Over the last decade there has been a 465 percent increase in cosmetic work, and we now spend over $12 billion annually on procedures like liposuction, face-lifts, tummy tucks, and boob jobs.

Jesus taught his followers that it is easier for a camel to go through the eye of a needle than for a rich man to enter heaven. Yet by the fall of Rome, the church was becoming rich beyond measure. Through the Eye of a Needle is a sweeping intellectual and social history of the vexing problem of wealth in Christianity in the waning days of the Roman Empire, written by the world's foremost scholar of late antiquity.

A brilliant investigative narrative: How six average Soviet men rose to the pinnacle of Russia's battered economy. David Hoffman, former Moscow bureau chief for

The Washington Post, sheds light onto the hidden lives of Russia's most feared power brokers: the oligarchs. Focusing on six of these ruthless men Hoffman reveals how a few players managed to take over Russia's cash-strapped economy and then divvy it up in loans-for-shares deals.

China’s meteoric rise to economic powerhouse might be charted with dams. Every river in the country has been tapped to power exploding cities and factories - every river but one. Running through one of the richest natural areas in the world, the Nujiang’s raging waters were on the verge of being dammed when a 2004 government moratorium halted construction. Might the Chinese dragon bow to the "Angry River"? Would Beijing put local people and their land ahead of power and profit? Could this remote region actually become a model for sustainable growth? Ed Grumbine traveled to the far corners of China’s Yunnan province to find out.

Since its U.S. debut a quarter-century ago, this brilliant text has set a new standard for historical scholarship of Latin America. It is also an outstanding political economy, a social and cultural narrative of the highest quality, and perhaps the finest description of primitive capital accumulation since Marx. Rather than chronology, geography, or political successions, Eduardo Galeano has organized the various facets of Latin American history according to the patterns of five centuries of exploitation.

The growth that companies can achieve from their operations in home and developed world markets has for many years been modest, with the real opportunities to take a business to a higher level existing in identifying and exploiting emerging market opportunities. The Economist Corporate Network has for many years now been one of the leading authorities advising firms on how to make the most of the opportunities that emerging markets present and avoid the mistakes that so many companies make with disastrous results.

Drawing on decades of experience, the authors offer a fresh, enlivening approach to the nonprofit enterprise that, too often, is undervalued and thought of as the province of the burnt-out and the overwhelmed. Along with its many candid insights and memorable anecdotes, The Art of Giving also offers instruction on how to create a business plan for giving that works for you.

The definitive guide to why different financial markets exist and how they operate. This edition brings the listener right up to speed with the latest developments in financial instruments and provides a clear and incisive guide to this complex world that even those who work in it often find hard to understand. With chapters on the markets that deal with money, foreign exchange, equities, bonds, commodities, financial futures, options and other derivatives.

About 50km outside of Cape Town lies the beautiful town of Stellenbosch, nestled against vineyards and blue mountains that stretch to the sky. Here reside some of South Africa’s wealthiest individuals: all male, all Afrikaans - and all stinking rich. Johann Rupert, Jannie Mouton, Markus Jooste and Christo Weise, to name a few. Julius Malema refers to them scathingly as ‘The Stellenbosch Mafia’, the very worst example of white monopoly capital. But who really are these mega-wealthy individuals, and what influence do they exert?

Perché l'economia italiana non riesce a ripartire? Secondo Carlo Cottarelli, la precarietà che ostacola la nostra ripresa economica non è legata a un destino che siamo costretti a subire. Deriva soprattutto da sette gravissimi errori che il sistema dell'economia italiana continua a commettere. Sono i peccati capitali dell'economia italiana: l'evasione fiscale, la corruzione, la troppa burocrazia, la lentezza della giustizia, il crollo demografico, l'incapacità di stare nell'euro, il divario tra Nord e Sud.

Quali sono e come funzionano gli strumenti di pagamento? Quale strada percorrono i nostri soldi quando compriamo un bene? Quali prospettive si aprono con la trasformazione digitale? Nel rispondere a questi interrogativi gli autori tengono conto degli aspetti istituzionali e regolamentari, senza trascurare le origini e l'evoluzione nel tempo della moneta, la nascita delle banche centrali, l'area unica dell'euro, fino all'introduzione di strumenti di pagamento elettronici. Proprio alle innovazioni più recenti viene riservata un'attenzione particolare.

Quale futuro dobbiamo veramente aspettarci per il nostro Paese? Capire come funziona l'economia è fondamentale se vogliamo comprendere i meccanismi che regolano i rapporti tra noi e lo Stato e prendere le giuste decisioni per la nostra famiglia e per il nostro futuro.