Títulos en Internacional

Trump, Putin, Milei, Bukele, la tecno-casta de Silicon Valley… En un mundo en el que se han desdibujado todas las reglas, donde se vuelven a imponer decisiones de manera despiadada y la IA campa sus anchas, ha llegado la hora de los depredadores. «Un relato crepuscular y luminoso sobre el...

Los grandes avances teóricos en inteligencia artificial han producido prácticas aplicaciones que están a punto de cambiar nuestra vida. Ya impulsa muchos de nuestros sitios web favoritos pero en los próximos años también conducirá nuestros coches, gestionará nuestras carteras, fabricará...

Un audioibro para persuadir e influir sobre los demás. Un audiolibro que concentra todas las novedades del neuromarketing. De acuerdo con la neurociencia, el 95% de nuestros pensamientos, emociones y aprendizaje ocurre antes de que seamos conscientes de ello, sin embargo los grandes esfuerzos del marketing se siguen concentrando en los mensajes racionales que apelan al 5%.

Superar una crisis —la crisis— no es volver a TENER sino conseguir SER, afrontar cada instante con dignidad, esperanza y sentido de realidad. 'La crisis será lo que hagas de ella', afirma Álex en este libro. Una obra que asume la dificultad como signo de vida, pero que nos enseña a...

A comprehensive and entertaining look at how video games became a cultural and global force, perfect for fans of Blood, Sweat, & Pixels and Console Wars. The evolution of video games from a niche pursuit to the world’s largest entertainment medium, with billions of players and billions of...

Este audiolibro arroja luz sobre las múltiples idas y venidas, en las que un alto cargo del Estado pasa a formar parte de una gran empresa, o un empresario pasa a ser un funcionario del Estado. Estos viajes, poco explorados hasta ahora, son un símbolo de la historia reciente de España, cuyo resultado es un Estado progresivamente derrotado.

Para crear un negocio exitoso tienes que dejar de hacer acciones aleatorias de marketing y seguir un plan riguroso que garantice el rápido crecimiento de tu empresa. Tradicionalmente, crear un buen plan de marketing ha sido un proceso complejo que consume mucho tiempo, razón por la cual muchos deciden no hacerlo. En El Plan de Marketing de 1-Página, el emprendedor en serie y mercadólogo rebelde Allan Dib revela un nuevo enfoque en la implementación del marketing que facilita y simplifica la creación de un plan.

All golden ages are marked by periods of spectacular cultural flourishing, scientific exploration, technological achievement and economic growth; yet no two are the same. Their beliefs, societies and place in the wider world all vary. Despite this, all previous golden ages have ended, whether it...

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

“Keyu Jin is a brilliant thinker.” —Tony Blair, former prime minster of the United Kingdom A myth-dispelling, comprehensive guide to the Chinese economy and its path to ascendancy. China's economy has been booming for decades now. A formidable and emerging power on the world stage, the...

In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.

***Winner of the 2022 Financial Times Business Book of the Year Award*** ***Selected as one of Barack Obama's Favourite Books of 2023*** 'Pulse quickening. A nonfiction thriller - equal parts The China Syndrome and Mission Impossible' New York Times An epic account of the decades-long battle to...

THE WALL STREET JOURNAL AND USA TODAY BESTSELLING GUIDE TO BRILLIANT COMMUNICATION READERS LOVE SMART BREVITY: ⭐⭐⭐⭐⭐ "This book is soooo good" ⭐⭐⭐⭐⭐ "Love this book, short, punchy, deep, simple and easy to implement" ⭐⭐⭐⭐⭐ "Genius wrapped in generosity: it shows you...

Hoy en día, las revoluciones tecnológicas y digitales transforman de manera drástica y abrupta casi todas las facetas de nuestra vida, y cambian la forma de hacer las cosas, de producir y, también, de consumir. Es la llamada disrupción. Pero, ¿qué es realmente la disrupción? Para...

During the 1920s and 1930s, Bruce Barton was a household name in America - a hugely successful advertising man who revolutionized his industry by treating customers like people, not like sheep to be fleeced. He created some of the most memorable and long-lived advertising slogans and campaigns in history. He understood how to succeed in business and advertising, and he set down his principles for success in best-selling books that put his name on everyone's lips.

Todos los días, por todos los medios de supuesta comunicación, tenemos un bombardeo incesante de noticias sobre Venezuela que nos presentan un panorama apocalíptico del país suramericano: «En Venezuela no hay comida, no hay pan, no hay luz, los hospitales no funcionan, se están muriendo de...

If you’ve ever travelled abroad, then you’ve already conducted a basic forex transaction by trading some of your home currency with the currency of the country you’re visiting. In a nutshell, this is what forex traders basically do - they make money by first exchanging their home currency with those of another countries, and then making. There are hundreds of specific methods for trading in Forex and in markets. There are as many effective, tested and successfully tested methods. How would you take advantage of it? This book covers forex trading and more.

NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER From two winners of the 2024 Nobel Prize in Economic Sciences, “who have demonstrated the importance of societal institutions for a country’s prosperity” “A wildly ambitious work that hopscotches through history and around the world...

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula...

Are you stuck in the rat race? Do you want to start trading and live your best life? Then Forex Trading is for you! Thanks to the incredible strategies presented in this audiobook, you will learn the best and most powerful trading strategies to create abundance in your life.