Títulos en Internacional

Start your journey to becoming a social media master with Social Media Marketing for Beginners, a comprehensive guide that will teach you how to build a solid online presence and maximize your social media advertising. Learn key strategies to revolutionize your business, from content curation to repurposing, scaling, and new selling methods. Get the answers to why specialist marketing is important and how to copy a competitor's strategy. This book provides clear, easy-to-follow lessons to help you become an expert in the ever-changing digital world.

Are you ready to master the ever-changing landscape of social media marketing and transform your business? With Social Media Marketing Blueprint by Blake Preston, you can learn to navigate digital advertising strategies and gain the insights you need to grow your business.

For years, one group of Americans has worked as foot-soldiers for the most authoritarian regimes around the planet. In the process, they've not only entrenched dictatorships and spread kleptocratic networks, but they've secretly guided U.S. policy without the rest of America even being aware. And now, some of them have begun turning their sights on American democracy itself. These Americans are known as foreign lobbyists, and many of them spent years ushering dictatorships directly into the halls of Washington, all while laundering the reputations of the most heinous regimes in the process.

Flipping the Switch is the story of Cole and Guillaume, two guys who left their respective home countries of America and France to move to China and start a business. After a chance meeting, they saw an opportunity to disrupt the lighting market with LED technology. Leveraging their sales, marketing, product development, and manufacturing experience in both Western and Chinese markets, together they bootstrapped an innovative brand. They made every mistake under the sun but somehow failed their way to success. And now they’re teaching others to do the same.

Elevate your online marketing expertise with The Ultimate Guide to Online Marketing Mastery. This comprehensive course book is a roadmap to success in the dynamic world of digital marketing. From mastering SEO to leveraging social media, email marketing, and more, this guide offers a strategic approach to building a powerful online presence. Whether you're a budding entrepreneur or an established business owner, you'll find invaluable insights and practical strategies to propel your brand forward.

The inside story of the largest law-enforcement sting operation ever, in which the FBI made its own tech start-up to wiretap the world, shows how cunning both the authorities and drug traffickers have become, with privacy implications for everyone. In 2018, a powerful app for secure...

A Progressive's Case for Bitcoin is for everyone who is starting to learn about Bitcoin, and wants to understand the reality behind the buzz. Exploring the value proposition of Bitcoin through a progressive lens, Maier's book explores why Bitcoin is good for the environment, how it helps poor and marginalized communities, and why Bitcoin serves as a protest against too-big-to-fail banks: all the people-centric reasons Bitcoin was created in the first place.

"Долг: первые 5000 лет" - это масштабное и новаторское исследование товарно-денежных отношений с древнейших времен до наших дней. Американский антрополог и профессор Лондонской школы экономики Дэвид Гребер описывает, как феномен долговых обязательств проявляется в совершенно разных социальных институтах: от решений правительства до сердечной дружбы. Именно эти разногласия лежат в основе базовых представлений о морали и правде.

NATIONAL BESTSELLER Bestselling economist Jeff Rubin warns that the shock inflation of 2021 is the front of a perfect storm of war, supply-chain disruption, geopolitical realignment, domestic upheaval, and energy scarcity that will change everything. During the pandemic, government deficits...

In plain English, this book debunks simplistic notions of what drives trade. As if exchange rates really matter. As if imports kill jobs. As if a trade deficit is a "bad" thing. Instead, the author argues that it is America's successful Multinational Corporations (MNCs) that create her deficit—replacing exports from America with production overseas.

Bill Browder iniciou sua vida adulta como um rebelde de Wall Street cujos instintos o levaram para a Rússia logo após a queda da União Soviética. E foi ali que ele fez fortuna. Esta é a trajetória de um ativista por acidente. Ao longo do caminho, ele expôs casos chocantes de corrupção no país e por muito pouco não consegue escapar com vida. Seu advogado russo, Sergei Magnitsky, não teve tanta sorte assim: terminou na cadeia, onde foi torturado até a morte.

Conventional sales and marketing strategies typically involve pitching to broad markets with the objective of establishing brand recognition and stimulating demand, ultimately leading to revenue generation. However, a more efficient and impactful approach is to acknowledge and treat each client as a distinct market in its own right.

My journey into the Chinese mainland began in 2004 when I disembarked a ferry boat in Shekou, Shenzhen, and entered a dystopian Shangri-la. These contradictory words are the best I can describe a bizarre yet wondrous new experience in China.

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula...

LONGLISTED FOR THE NATIONAL BOOK AWARD FOR NONFICTION AND THE 2024 FINANCIAL TIMES AND SCHRODERS BUSINESS BOOK OF THE YEAR AWARD This unprecedented look inside the global battle to power our lives is “required reading for anyone interested in the 360-degree impacts of the energy transition”...

Award-winning historian Frank Dikötter explores how the People’s Republic of China was transformed from a backwater economy in the 1970s into the world superpower of today. His account is the first to be based on hundreds of previously unseen archival documents, from the secret minutes of top party meetings to confidential bank reports. Unfolding with great narrative sweep, this riveting, richly detailed chronicle recasts our understanding of an era that both the regime and foreign admirers celebrate as an economic miracle.

As the world’s most sought-after expert on offshore tax planning, second passports, and global citizenship—cited by the BBC, Bloomberg, Forbes, CNN, Fox Business, and more—Mr. Henderson has condensed over a decade of investigative world travel into an unprecedented book to show entrepreneurs and investors another way to live that will enable them to keep more of their own money, live where they want, become citizens of the world, and improve their lives and the planet.

In Go Glocal, Craig lays out the framework businesses need to succeed when entering a foreign market, explaining why it’s important to be proactive when deciding where to take your company. Craig breaks down how to prepare your organization for success in a new country, discussing critical issues like whether your value proposition will translate to a new cultural context, why relationships are more important than contracts, how to establish and nurture profitable relationships, and what vehicle for going international might work best for your business.

No existe libertad financiera sin libertad fiscal.La blockchain es el mayor paraíso fiscal de la historia, en tus manos está el utilizar para optimizar tu fiscalidad.

Since the Wall Street Crash in 1929, financial meltdowns have repeatedly sent shockwaves through our world. From the currency crises of the 1980s and 1990s, to Japan's housing crash, the dot com boom and bust, the global financial meltdown, the euro crisis and the COVID pandemic, The Great Crashes tells the stories of ten of these historic events. They serve as a series of cautionary tales, each with their own set of lessons to be learnt. Renowned economist Dr Linda Yueh extracts a three-step framework to help recognise the early signs of a crash and mitigate the effects.