Títulos en Internacional

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside...

***Winner of the 2022 Financial Times Business Book of the Year Award*** ***Selected as one of Barack Obama's Favourite Books of 2023*** 'Pulse quickening. A nonfiction thriller - equal parts The China Syndrome and Mission Impossible' New York Times An epic account of the decades-long battle to...

'A gripping, firsthand account. Unparalleled.’ Chris Miller, author of Chip War Globalisation was once hailed as the great leveller, bringing prosperity to all. But the world has changed. As Russia, China and Iran have sought to upend the international order, America and its allies have...

Written by comedians James Schloeffel and Charles Firth, this business self-help guide teaches listeners how to outmanoeuvre their colleagues and climb the corporate ladder with nothing more than an obnoxious LinkedIn profile, a pack of Post-it Notes and the phrase 'circle back'. Spread over ten informative units, W*nkernomics covers essential workplace skills such as how to write a passive aggressive email, how to snow your colleagues with acronyms (HTSYCWA) and how to look like a genius in meetings when you don't know anything at all.

Drawing in part on his own experiences, including with policymakers and world leaders, Kenneth Rogoff animates the remarkable postwar run of the dollar—how it beat out the Japanese yen, the Soviet ruble, and the euro—and the challenges it faces today from crypto and the Chinese yuan, the end of reliably low inflation and interest rates, political instability, and the fracturing of the dollar bloc.

The most authoritative and comprehensive text of its kind, Kiss, Bow, or Shake Hands, 2nd Edition is your must-have guide to proper international business protocol. With countries such as China and India taking on a more significant role in the global business landscape, you can't afford not to know the practices, customs, and philosophies of other countries.

Questo libro ribalta il racconto consueto dell'economia da cui siamo intossicati e rivela, ripercorrendo una lunga storia che dal fascismo arriva fino ai giorni nostri, quanta e che politica si nasconde dietro le scelte economiche. Clara Mattei è una giovane economista italiana che da anni vive e lavora a New York, dove insegna alla prestigiosa New School for Social Research. Nel 2022 ha scritto un libro in lingua inglese (The Capital Order), inserito dal «Financial Times» tra le dieci pubblicazioni più influenti dell'anno a tema economico.

This audiobook offers five proven principles so multinational companies can advance diversity, equity, and inclusion with a nuanced understanding of local contexts across countries and cultures. Local relevance—understanding markets and acknowledging local beliefs, regulations, and history—is essential for global success. This groundbreaking audiobook explicitly details how to take local histories, laws, and practices into account in DEI transformation work while promoting social justice worldwide.

2019 was the last great year for the world economy. For generations, everything has been getting faster, better, and cheaper. Finally, we reached the point that almost anything you could ever want could be sent to your home within days - even hours - of when you decided you wanted it. America...

In this fully updated fourth edition, Pinder and Usherwood cover the migrant crisis and the UK's decision to leave the Union, set in the context of a body that is now involved in most areas of public policy. Discussing how the EU continues to draw in new members, they conclude by considering the future of the Union and the choices and challenges that may lie ahead.

From drones to satellites, missile defense systems to cyber warfare, Israel is leading the world when it comes to new technology being deployed on the modern battlefield. The Weapon Wizards shows how this tiny nation of 8,000,000 learned to adapt to the changes in warfare and in the defense industry and become the new prototype of a 21st century superpower, not in size, but rather in innovation and efficiency - and as a result of its long war experience.

How to Create Blog Posts and Social Media That Actually Attract Customers is a hands-on, beginner-friendly guide designed for entrepreneurs, freelancers, bloggers, and small business owners who want real results—not just likes and views. This practical guide breaks down exactly how to write blog posts and social media content that grab attention, build trust, and convert readers into paying customers.

Western political discourse on cybersecurity is dominated by news of Chinese military development of cyberwarfare capabilities and cyber exploitation against foreign governments, corporations, and non-governmental organizations. Western accounts, however, tell only one side of the story. Chinese leaders are also concerned with cyber insecurity, and Chinese authors frequently note that China is also a victim of foreign cyber attacks—predominantly from the United States. China and Cybersecurity is a comprehensive analysis of China's cyberspace threats and policies.

The Financial Times Business Book of the Year, this epic account of the decades-long battle to control one of the world’s most critical resources—microchip technology—with the United States and China increasingly in fierce competition is “pulse quickening…a nonfiction thriller” (The...

In today’s fast-paced digital world, understanding why customers make decisions is more powerful than simply knowing how to sell. The Psychology of Persuasion in Digital Marketing reveals the hidden forces that drive online behavior and shows you how to ethically influence buying decisions.

If traditional marketing advice makes you feel overwhelmed, pushy, or uncomfortable, you’re not alone. Many strategies are designed for extroverts—but that doesn’t mean introverts can’t build powerful brands and successful businesses. Marketing for Introverts: Quiet Strategies That Make a Loud Impact shows you how to grow your audience, attract customers, and build influence using authentic methods that align with your natural strengths.

The Money Delusion dives into the dramatic and devastating stories of nations that printed, borrowed, or gambled their way into ruin. From Weimar Germany’s wheelbarrows of cash to Zimbabwe’s trillion-dollar bills and Argentina’s chronic collapses, this audiobook unpacks how economic arrogance and political desperation triggered financial meltdowns that destroyed savings, starved populations, and shattered empires.

Western leaders face significant challenges when conducting business in Iraq, from navigating cultural differences to overcoming ingrained misconceptions. In Leadership Beyond Borders: A Western Executive’s Guide to the Iraqi Business Mindset, Midhat Zwayen delivers a powerful guide to overcoming these obstacles with culturally attuned leadership practices.

Unexplained madness. A no-nonsense exposé and survival guide that illuminates America’s Elite Slept,” and “War Without Rules.” Continues the truth you’ve been demanding. It connects the dots for every citizen in the world - above politics. A silent war has been waged against you - coordinated, ongoing, and deliberate. The chaos and division in society are all by design. You and your family are targets of a silent, unrestricted, unconventional, and relentless war. This war is the largest, most sinisterly orchestrated global assault on freedom in history. Governments won’t talk about it.

The Chinese economy appears destined for failure, the financial bubble forever in peril of popping, the real estate sector doomed to collapse, the factories fated for bankruptcy. Orlik games out what will happen if the bubble that never pops finally does. The magnitude of the shock to China and the world would be tremendous. For those in the West nervously watching China's rise as a geopolitical challenger, the alternative could be even less palatable.